What percentage of product design studios does the speaker claim are losing money by not having proper usability testing?

Name: Day 19 - Usability Testing & Product Launch
Uploaded: 2025-11-06T13:01:03+00:00
Duration: 42 s
Channel: Jagadeesh P
Description: Short transcript excerpt arguing that skipping formal usability testing is costly: over 60% of product design studios lose money and face post-launch…

Jagadeesh PProduct & UIUX Design Coach

Day 19 - Usability Testing & Product Launch

6 Nov 2025 · 1 min

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0:42

Short transcript excerpt arguing that skipping formal usability testing is costly: over 60% of product design studios lose money and face post-launch issues (unhappy customers, unmet user needs, crashes, poor UI) because usability problems were not identified early. The speaker advocates integrating usability testing fully into the product design loop.

Questions this video answers

More than 60%.

Chapters

Product development teams don't invest time to do a proper usability testing by thinking they are investing lot of budget, they are wasting lot of money and they are wasting lot of time. But can I tell you some truth? More than 60% of the product design studios are losing lots of money by not having a proper usability testing in place because they came to know all the issues have happened after they launched the product. The customer is not happy, the user needs are not met, app is crashing completely and the real requirement of an intuitive user interface is not there. Why? Because it is not identified at the start of the product design process. This is the importance why we need to do usability testing and it has to be in the complete loop of it.