YouTube Open House

Set ready for the YouTube live in 3, 2, 1, and go. Wonderful, guys. Thank you so much for— thank you so much for participating in this open house session where we also hear the feedback of the public as well as take the weekly winners in our community. We appreciate them. And also we do take like, let's say, a small activity to understand how design can also very impact you in a very subtle way, okay? Starting from product design, interaction, sketching, your kinesthetic ability towards thinking. So many of the designers are nowadays losing it. They are not using their hands much to do sketching. They are not using their brains used too much to do a thinking process. Too much of AI automation is happening. But this day is going to be a complete out-of-the-session for you. So thank you so much for participating here. I just wanted to tell you that, uh, thank you so much. We are, we are doing a like close to 7th or 8th episode we are doing. So the code of honor is make sure you only talk about design, no self-promotion. So the goal is to hear all the people's feedback, to have a small challenge, and also to celebrate weekly winners. A very small challenge. Last week itself we took a little longer, so that will not happen. We are going to have a 15-minute maximum call today, and every Friday the calendar is 8 o'clock. Okay, thank you so much for connecting here. And the first week we saw about shapes, then circles, then combination, then story, then choosing 3 emojis, then we did an ad poster challenge. So we did a lot of activities, okay? But this week it's going to be product going to talk to yourself, okay? So listen very carefully. What I'm going to tell you is, see, what if the object could talk to you? And you as a designer are able to listen to that and understand. Are all of you clear what I'm saying? I'll give you instruction how to do it, okay? Wait. But imagine you take any one product, like let's say you take this hot flask. What this hot flask is telling you? Maybe it is crying, hey, you are bounding me into a metal and then you are putting a hot water onto me. And I'm crying. I'm just giving you a— see, you are, as a product designer, many times we are not emotional, right or not? Many times we are only rational. We only think about creating a justification, rationality, and more of critical thinking. But we never get into the mode of emotionally thinking about a product and connecting with the product itself. When you go and understand the emotional connect of a product, you tend to think something different, out of the box. Okay, maybe we are going to tap that. I'm going to understand how you are going to do it and what are the kind of answer you're going to tell. Let's listen to it. Okay, all of you please turn on your camera. Adil, Rashita, Rukmini, all of the people, please, please. Only few people are here, that's totally fine. Even in the online also, few people are watching. That's— it doesn't matter. Okay, we have to do our best in this 5 to 10 minutes to give an instruction. Okay, so now pick an object around you. I'll give you 1 minute time. Can you do it? I'll give you 1 minute time. Please do it fast. Pick a product around you. It could be anything. Okay, so pick a wonderful product around you. It could be small or big or anything, whatever you're really thinking. Okay, do it fast. Okay, okay, cool. Done. Type done in the chat box if you have done it. If you've done, good, good, good, good. Most of the people, have you done? Confirm, confirm. Okay, now imagine that object can speak to you. Can you just close your eyes and listen to this for at least a minute? Maybe I'll give you 2 minutes' time. Close your eyes and listen to that particular product. Talking to you. Maybe I'll take this. How many of you know this? It's a Design for Change pen, right? Okay, now imagine this product is going to talk to you. What is this product going to do for you? Okay, your time starts now. All of you close your eyes and do this activity. Timer is running on. You will get a notification and a sound, don't worry, okay? I'm also going to do it along with you, and let me also think about it. No judgment, just do it. Superb! Your time's up, time's up, time's up, time's up. Okay, now listen to me carefully. I'm going to talk about what did this pen Talk to me in the last 2 minutes, okay? As a product designer, I'm able to touch a little emotional side of this particular product, okay? So just listen. In fact, this pen was designed by somebody else, but we used it from a shop. But this particular form factor was very attractive for me, okay? Because I like a very slim form factor always, okay? I like very always lean, slim, and and I don't like very fluff things. I like very minimal things. So this particular pen is telling me that I am minimal. Second, when I rotate this pen, I also feel so soft and very elegant. It's, it's not giving me any friction, okay? It's giving me a very premium feel. Third, this pen is communicating the rose gold, very premium color as well, right? I'm, I'm— whatever you're going to write in this pen It's not a joke. You have to write it so well crafted, okay? It is giving me a premium feeling, not only with respect to writing, not only with respect to seeing, but also this rose gold finish is giving me a tactile feeling. I can able to really hold this pen for me for the lifetime, right? And not only that, this pen is also giving me an antique feel. That this is a timeless design. It's not going to change over next 1 or 2 years. It's a very fancy design. See, these, these kind of pens are like ₹10, ₹15, fancy design. Next year this pen will not be in the market. But like, this kind of a design is very classic. Of course, this pen is close to ₹200, okay? And all of our gold members, when they upgrade for the gold, they get it in their kit. How many of you don't know this? You'll get it. People who do the live webinar registration, they'll get this pen in their kit, okay? Because I've also written, you're going to rewrite your story here. Can all of you see this? Rewrite your story. So when you're coming here, Design for Change, people are going to rewrite your story with this. So this pen is also telling you a story, it's also making you write a story. Superb. Now, how much would you pay for this pen? Tell me, how much would you pay for this pen? Asghar, go ahead.

200.

Fine. The product of the— the price of this pen is a little different, but when you build a story around it, when you understand the emotion of this product also, what talking to you, and what if it could talk to the customers also, in which the way you're building The perseverance— when the way in which the pen is perceived is going to be very different. That is why the same engine, same car of a Rolls-Royce is given a crores of rupees, where the other products are not like that. Of course, it's a transportation product, right? End of the day. Okay, it's my way of telling. Let's understand from the public. Anybody would like to talk about your product? What did you take and what is your thought process? Go ahead. I like Parker Pen. That tells me I like to have a Sir Premium. Suburban Transient, good. But I wanted to have a live conversation with the people. Okay, Asghar, are you interested to share something? What did the— what did you take as a product?

It's my bottle.

Go ahead. What did your bottle talk to you?

Uh, it tells me that, uh, every day I I give you pure water, RO water. I reserve your water very— with some pure—

I mean purity.

So that you can get good water and you can keep your health. You can stay healthy. So whenever you feel thirsty, you will remember me. My soft body is— it's a metal box. It's metal, by the way. But when I hold, I feel a smooth something. I'm writing a very small thing.

Superb.

Yeah, it always stays with me whenever I'm having some lunch or dinner or breakfast. It stays with me like a companion. So yeah, it says that no matter what happened to you, I'll always be with you.

Very nice. Very nice.

To fulfill your trust.

Very nice. All of you type M-P-T-Y to Asghar. This is a real true emotional reason why we love products. I mean, I don't have my shelf right now. I'd have shown you this book called Emotional Design. How many of you have read this book? Type me in the chat box. How many of you know there is a book called Emotional Design? Every designer has to read this, okay? It's a, it's a must-read book. Don Norman has written that book. That book, after reading that book, the way in which I started perceiving the product design was totally different. Okay, that is why I am not a tool guy. I don't believe on these tools and trends and everything. I really work on emotion. I understand the need, how a product can change the people's lifestyle when you are using, when you are using that particular product. So certain brands have that kind of an emotion, see. So Asghar, when he's saying, I could understand he's getting into a very deeper emotional level, right? Right? Because every product, every material, every color, every texture is an emotion. How many of you know there is something called 9 rasas? Okay, 9 rasas they used to call. People used to do this arts music performance on the stage. Have you seen that? When they do a performance on the stage, you get a different feeling. Wow, feels very happy. It feels very joyful. It feels very sad. It makes me a little disgusting. You get a different taste of emotion. That's called the Navarasas. That's why people do the entertainment and other people also listen to it. But when you create that kind of a Navarasas in your product with respect to physical or digital, it's also like entertainment. People pay lakhs of rupees to come and entertain them, I don't know. And they don't forget that experience. Mostly this architecture colleges and this, like, let's say people who are designing this classical products, arts college. So they do teach this emotional Navarasas concept in their design. When you look at a house, there is a normal house also, same bricks and cement only, but how artistic way of seeing that house is going to be very different, right? People evoke a different emotion when they see a full glass building. It's a very different emotion when they see fully painted building with no windows or one window. Just people feel a little suffocated. When you have a high ceiling, you feel a very different emotion. When you have a low ceiling, you feel little dungeon. I don't know. When you have bigger windows, you feel more air. So everything is a touch point for a human, right or not? It all depends on the personality of the designer who selects that product. See, I took it in a different way. Asghar took it in a different way, right? Let's hear out from the other members as well. Anybody would like to share, please raise your hand. Adil, you want to share? Yes, yes, go ahead please. I have taken my product as mouse. Mouse, mouse, computer mouse. Show in the computer, show in the mouse, mouse, computer mouse. Ah, okay, good. Tell what your mouse is saying. It tells me actually, handle with care, handle softly, don't use me so rashly, and at least clean me at least once a week. So this kind of things. Amazing. Okay, okay. Ah, then what else? Give me a little deeper emotion, like in the sense, some of the people, have you seen them? They will, they will just have a product which is actually a broken pot or something like a broken product, but when they see that product, they get very emotional. The reason because it would have been given by their grandmother or some loved ones or somebody. They get a lot of emotions when they see the product. They get a different memory. Like, have you seen this Titanic film? That necklace, right or not? When you see that, it's just a necklace, that's it. But the emotion that movie has got because of that one necklace, it's extremely powerful, right? The movie starts with the necklace only and the movie ends with that necklace only. I don't know, the camera goes in, comes out. So it's, it's like every product tells that emotion. It all how you perceive it. Okay, let's learn these things in the curriculum also. Don't worry, Adil, Asghar, and I want to say to all the people who are watching it, now or later, this is going to be covered in the curriculum. But more than covering in the curriculum, I would say it has to be felt by that individual the day by day when you get into the product design. Yeah, initially you will be like very— I want to learn the skills. After that you will be worried, I want to get the job. After that you will get bored, I am getting job, money, what are the— you will go very deeper into certain aspects like this, emotional products, emotional thinking. Then you create some product which is going to be like a lasting impact. So definitely everybody has to have that awareness in your mind, and it's going to bring a great perspective for you. Superb. Would anybody like to share their experience? Aditi, Sayantini, Rishita, Lukmini, KF, Stanzin, you want to share your experience over here? Go ahead.

Hi Jagadeesh P. Sir, can you hear me?

Yeah, perfect. Stanzin, I can hear you.

Sorry, my video is not there on the laptop, but yeah, I would like to share about my coffee mug which I, uh, yeah, it's written Theory of, uh, Powett, uh, Powett, when evolution, uh, Powett, when it's a village, a city, small town in France. So it's, uh, gifted by one of my old elderly friend.

Wonderful.

So now, uh, the, the cup, uh, the cup is, uh, orange color inside and outside it's a white color. So this gives me a feeling of that, uh, just awaken, like whenever I feel you know, my coffee in a cup, and then I just get go-getter for my work.

Excellent, excellent.

Focusing.

So yeah, very true. Thank you so much for that. Just now, the example, whatever I gave, no, it's connecting much. So she gets the feeling of France, or maybe the person who has given that very close to her, and also she could remember the memories and the time spent. I've been spending a lot of time with one guy from Germany— I mean, from Japan. When I was in Germany for my exchange education, okay? So this guy used to be very short, like a kid, first year college, like 12th standard guy only. But he is like a very good sculptor. Like when I'm leaving Germany, he came to the airport to drop me, okay? At just the last moment when we did a handshake, he gave me a diary, a Japanese diary, okay? Something is written in Japanese. He gave one velvet pouch to me, okay? After the door shut, the— it was actually a bullet train when I went. After that bullet train goes into the airport, like I'm going to the airport, so that, that bullet train is about to close, and he gave me a handshake. He gave me that, uh, velvet pouch and the notebook. That's it. So each and every time when I open that velvet pouch and notebook, I, I feel German. I mean, I feel Japan, I feel Germany, I feel that guy. Like, I, I get that full memory. And inside that velvet, he has had all the photos what we had. I mean, he's been staying together with me for the 2 to 3 months we were staying in the apartment. He collected all the important memories and he captured a small, small photo and pasted. Like, I could not forget it for lifetime.

That's very true.

I used to tell my wife same. I could remember what Stanzin was also saying. Thank you so much, uh, Stanzin. If you could show that product in the camera, is it— it would be really great.

Is it possible? I, I will share the photo.

You have to buy one webcam here, okay? You have to come to the camera always.

Sure, sir. If you allow, I, I would like to share one more example. That is like something physical product, like I do garments in pashmina. You know about pashmina fabric, right?

So I've heard about it, but can you just help us show what is that?

Right, sir. Pashmina is come from the goat, which goat is in Ladakh. So we Ladakhi, like in India, from Ladakh, we source the finest pashmina in the world. So our pashmina goes 98%, uh, we just export outside India. So Mongolia and China and all they do. But interesting, interesting, pashmina is the finest. So we do have, uh, our handloom, like a woven fabric. I do make some garment and some, uh, Japanese kimono design and all. So I keep that in mind that, okay, since it's a very royal fabric and it doesn't have to speak more additional design, but it has to be like very minimal. I just go for quite luxury because fabric itself, and then back in the lot of hard work artisan put, and a lot of thinking we put. So yeah, that is something. And then coming from the land where, uh, um, the purest and finest pashmina itself speak. So that's what I keep in the mind while making.

Super amazing here. See, she talks about the craftsmanship, she talks about the, the livelihood of the artisan, she talks about the way in which it is made and the story what it's telling. Amazing, guys. This is what I love. Initially I was also a little skeptical how this topic is going to land. See, I know something will happen in the live session and people will come up with something like this. Thank you so much, uh, Stanzin. Thank you so much, Adil. Thank you so much, Asghar. And, and, and All the people who have been participating. So we have a bigger responsibility to take that emotion into next level for anybody, right? The product, be it a story, be it a brand, what you're building. Many people are working for job, many people are looking for entrepreneurship thing, they want to build a business. I want to tell you that one or the other way, you got to really connect with the product emotionally, or else there is no point in telling we are product designers. Are all of you clear? Superb. Can you all give me that confirmation that you're going to love and emotionally connect with your product? Type emotional in the chat box. Type emotional in the chat box, all of the people. Yes, yes, yes. Thank you, thank you, Rukmini. Thank you, Oviya. Thank you, Adil. Thank you, Rishita. Thank you, Asghar. Thank you all the people who have participated today's session. Thank you, Stanzin, particularly for bringing two emotional stories. And, and, and keep doing it, like in the sense there is no stopping for this. Whenever you look at a product, don't just think about a product like this. Think what is the story behind. Think about the material. Think about the texture. Think about the Navarasas. Okay, I've recorded a podcast also about these 9 emotions. Look at, look at that podcast. You'll come to know I was in a very different state when I recorded that podcast. You should go and listen. Maybe I'm not in that flow now. You should go and listen to that podcast what I created. Like, it was actually a question of one of the student. I did a lot of research before recording that podcast, and some of my— like, one of the best podcasts, I would say it's there in the top 10. So go and listen in my podcast channel. You can put this emotion, you will get this keyword and everything. Okay, so thank you so much, guys. That's the second part of the session, and now we are getting into the last part of the session, which is the weekly winner. Okay, so everybody wrote one line about it, and people also shared, uh, funny, emotional, meaningful, particularly Stanzin, I would say Asghar, I would say, and Eril. And if I allow a lot of people, everybody will share something. Okay, thank you so much for that. And, uh, and now we will get into the last part of the session, which is weekly winner. Okay, so all of you please go ahead and mark your attendance in your portal. Can we do it? Can we do the weekly, uh, attendance please? Okay, if you could able to do that weekly attendance, that would bring a lot of clarity to me before I choose the final winner. Superb! Do it, do it, do it! All of the people do the weekly— week— I mean, do the points. Click the attendance, go to the community portal, refresh the feed and refresh the browser. You will get the attendance. Mark your attendance. Okay, and then I'll count the points and let me see who is going to be the winner for this particular week.

Okay, where do I mark the attendance?

Go to the community, go to the LMS, go to the community, refresh the browser, refresh the whole browser. You will see something called Mark Me Present. That's it. Okay, marked it, all of you, can I give a refresh? Let's see who's going to come in this week, okay? Hmm, done with your attendance. Is anybody struggling still?

I'm still struggling.

Okay, you've done it. Super. Let me refresh the feed. And now, and now, and now, the top 3 people who are coming in this particular week is about Asghar Ali, Dhanishwar Prasad, and Neha. Thank you so much, guys, for these 3 people who have been very consistent in this last week. I just want to tell you that Asghar Ali, we just gave a last week award. So this particular award specifically goes to Dhanishwar Prasad. Thank you so much, Dhanishwar Prasad. And, uh, I don't know whether he's there on this call or not, but he's been very consistent in the community for the last one week. He's been completing courses, he's been coming to the sessions regularly, he's been working on the LMS also. He has got 4,400 points, and particularly in this last week, he was super, super active. Okay, so thank you so much, uh, Mr., uh, What is this guy name? Danishwar Prasad. Danishwar Prasad. Okay, Danishwar Prasad for this weekly winner and claim the reward. Mostly we are giving nowadays tools, and for some of the people we are also providing you the Figma access, but that is only based on your performance and how well you are very active in the community. I just want to tell you that, uh, Asghar has been very phenomenally active in the community. Every week he used to come in first or second. Let's give Asghar also one reward because Asghar, you can get in touch with Sujana. You can avail this Figma for one year. We got an educational license done, okay? We can give only for the selected people who are definitely using Figma in a very regular way because Figma for one year is very expensive. Okay, you can get in touch with, uh, Sujana. You truly deserve that because you've been like— even monthly winner also, I think you are coming. Just now I saw that. So you've been consistent. So please take that reward. And this week, weekly winner award is going to be from the Dhanishwar Prasad. Okay, let's all give more power to you, MPTY Dhanishwar. He's not in the call, but let him see this and let him receive the love in the community. You will be also having to see that. Okay, so thank you so much, guys, and, uh, and wonderful to see you in this open house. Take care, all the best, God bless. And also, tomorrow is a powerful, powerful session. How many of you are super excited? Tomorrow, 7 o'clock, all of you come. I'm going to completely break down how you can use LinkedIn as a machine to start generating leads— not leads, I would say HRs, recruiters, people— so that you can able to create your job search process in an automated way. This is the ultimate pillar for building your skill block as a designer. Not only that, tomorrow I've asked even the squadron members and all the members to participate. I'm going to cover the basics of LinkedIn. I'm going to cover the aspects of why LinkedIn is going to be a very important platform for you to get ahead in this game, and why referral is going to be 80% Success game for all the designers. Okay, so 7 o'clock is going to be a mind-blowing session for you. Please come and participate on time. Habit session will start at 5:30, no change in that, but 7 o'clock will be jumping directly into the thing. Okay, so please make sure you also bring your friends. I'm going to do it in the live public. Let them attend in the Zoom also, let them attend in the YouTube also. So I just want to give this knowledge for all the people so that all of them has to get this advantage. This is called a social media challenge. So from 7 to 11 o'clock, 4 hours is going to be a very deep session. If the implementation requires one more hour, let's do it as well. Okay. So 5 hours, let's, let's get the maximum value and we'll learn the LinkedIn for lifetime so that you're not dependent on any job portals. You're going to organically talk to recruiters and HRs to generate your job search process. Okay. So sleep well on time. Don't, don't get delayed to the bed. 9:30, let's connect in the sleep session and we'll wake up tomorrow at 5:30 for the habit.

Okay.

Take care, all the best, bye-bye.

Jagadeesh sir, just a small question. Uh, would you recommend, uh, to have a paid version of LinkedIn?

Depends who are you right now. You're, you're an entrepreneur means no doubt you have to compulsorily get. If you are there in Squadron, you need Premium, okay? If you are there just starting as a Selva member, you don't need LinkedIn and all. You just have to basically focus on the skill. Learn the concepts. When it comes to job application, you can upgrade, no problem. Okay, but LinkedIn Business, you need to upgrade. Okay, job process can go for LinkedIn Career. Okay, rest of the people can use LinkedIn free, it's enough. Sure, one month free is also there. In one month, you can apply for the job and get it before you get the first job. LinkedIn has that opportunity. Okay.