A designer built a brand identity in two hours using the Game of Thrones typeface and a brown color palette to signal warfare and competition. Tints and shades of brown evoke swords and fighting arenas. Changing the typeface color shifts the entire tone of the brand.
Chapters
The brand typeface communicates a different meaning for it. Game of Thrones, right or not? How many of you can— how many of you can feel that, that the Game of Thrones colors, the Game of Thrones typeface, it's now making a sense? If I put Game of Thrones in a different color, maybe the communication is a little different. I've used tints and tones and shades accordingly with the brown color to show that this is a sword and this is like a, like a fighting pit, like a brown color. And also it's like a Game of Thrones, it's a war-based series, it's like a, a game for who is going to become a king, right?