A short instructional video in which the speaker introduces behavioral nudges in UX design, emphasizing that every element (pixels, buttons) influences user behavior. The speaker frames the central question as whether nudges are used ethically or manipulatively and promises to explain concepts, ethical ways to 'hook' customers, and common mistakes.
Chapters
Your design are always making the people persuade. The question is, does it do it in an ethical or a manipulative way? Because each and every pixels or the buttons, it's going to push the behavior of the people, whether you really mean it intentionally or not. The point here is many people don't know how to use those behavioral nudges in a very, very careful way. In UX design, particularly with respect to marketing, with respect to landing pages, campaigns, advertisement. People have to really understand before designing this. In this video, I'm going to be telling you about the behavioral and the nudges, what a UX designer can able to create for the product, and how we can able to hook the customer in a more ethical way. And what exactly is the concept behind it, and what are the mistakes around it? Let's see it in the full detail.