Day 47-Applying Design Thinking (When not to)-100 Days 100 Skill Booster Sessions

Yes. Yes. Yes. Welcome guys. Welcome, welcome. Welcome to this day 47 of the skill booster session. Just a second. Yes, guys, I totally welcome you to this session. Very good morning. So today what we are going to learn. So can you hear my audio guys, can you confirm me please? Because I'm connected in a different region. I have to make sure whether our audio video, everything is good or not. That's great. Thank you so much. Yes. So welcome to this day 47. See, so far we have been learning many skills with respect to if you take from the day one, okay, we are talking about various skills like let's say sketching skills, wireframe skills. We're talking about how to, how to talk in the interview. How to what you call choose colors. In fact we saw about a typeface. There are a lot more things yet to come. But today we have something very elementary and fundamental which is called design thinking process. In fact, this was asked by one of our. One of our student who attended a design verse workshop.

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So that's the primary reason I feel this skill is very important.

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So listen to me very carefully and you have to definitely apply it in a real time project. Because this assets theory, it may sound very interesting or it may sound okay. But when it comes to practicality, there are many nuances to apply for. I'm telling you, you can't do it Just like whatever I'm saying, okay? Based on the context, based on the situation, based on each and every case, you should know how to tweak this.

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I'm going to teach you the skill called how to apply design thinking. When not to apply design thinking.

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Are you guys understanding what are the topic, what we're going to say? Please switch on your camera, guys. Come on the camera. I want everybody to switch on the camera and come forward.

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That's great. That's great. Super. Okay, so let me share my screen. Very good morning. Good morning to see you guys. Good morning to see you.

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Oh, sorry, I did not post the link in the group. Just a second guys, give me a sec. I'll be posting this link.

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And let me take the YouTube.

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It's running parallelly but anyway, I'm pasting out in our design for change. Okay, where do I post it?

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Yes. Okay guys, now let's start this communication.

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So I will share my screen. Just listen to me very carefully, okay? From the initial point, whatever I'm trying to explain, you just get in touch. Because if you miss the flow, it will not be understandable later. Okay, this is a little tricky skill to learn and you should know when to apply the skill and when not to. It's not like you know the skill you have to always apply. It is more important when you are disengaging from this. That's the reason I'm telling you again.

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Cello. So we are in the day 47. Okay, so applying design thinking and when not to like let's say this is also a way to understand certain imposter syndrome. So many people are very obsessed towards oh, I need to learn this, what you call design thinking. It's a mandatory skill. I have to really go and apply it. What if I'm not really good at it? Many people have that imposter syndrome. Yes, because this word existed. See, first of all, there is no syllabus in design. Yesterday we saw that how we can able to create a learning path from this customized what you call way of approaching. Okay, so design doesn't have any kind of a boundary. You can learn all the hundred and thirty nine skills also and you can still learn lifelong. You can learn, there is no problem. But at some point of time you will have to stop and ask this question. What do I really need in my career at this point of time? If you ask that question, all of the skill will be very useful for you whenever it is required.

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It is not a school college where you keep on learning and then you forget it after some time you are practically going to apply it. I'm going to give you a live activity as well.

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You're going to solve that. Okay, first of all, this is a tool for building your confidence and handling the design complex iterate in nature. See, design is always complex in nature. It is very iterative. You cannot solve the design problem with a linear way of approaching. Oh, let me take this problem statement. Let me do a research, let me do ideation, let me do prototyping, let me do testing. It doesn't work that way. Design doesn't work that way. Okay, so imposter syndrome, a non linear path creates challenges for designer adding stress itself down. Right? So that is very common. The objective of this is to help you understand the iterative of design. That is what I'm mainly trying to tell you in this whole lesson.

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Because I told you this is a process. Like let's say when you start a problem statement, you do a research, you do ideation. Testing is fine, but many times you will do it one more time because the testing has not come good, the user has not given feedback properly. The User is not satisfied with the product. What do I do? I'll have to ask him what are the feedback? Oh, this input is not captured. Let me go back to the input. Research, ideation, prototype testing. If the customer is happy, good. If he's still not happy, then we'll have to iterate. Okay. Product and all is good. Only the functionality is little bit. So now think about perfecting it. Think about more ideas, think about more perfection. Like how we can able to attention to details and do it. Okay? So any point of time you will have to iterate this nature. This is actually called a design process. Design thinking process in general. Again, there is no rule like somebody has written, you have to memorize, you'll have to follow. This is a very good approach which has been worked and proven across many industries. So that is the reason we are taking this use case.

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But also the reason why this design thinking process has been quoted. This is very important is this has been proven and tested with thousands of business models. Are you guys getting it? That is the exact reason this has been blindly followed by many people, including me. We also follow every single day in our office, in our work life, in our product design thinking methodology. The same design thinking approach. The reason being it has been well proven. Don Norman has actually written this design thinking process.

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And there is a studio called ideo. There is a book called Change by Design. You can read the book by David Kelly and Tom Kelly.

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These people are like, like the founders of ideo. And they have written this book called Change by Design. You can definitely read that book. It is a wonderful book where it will give you a very new perspective of design. What you can, what you can expect out of this design and how you can iterate and how you can become so flexible around it.

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So invaluable for the personal growth and career development. Particularly when you are in the creative industry where self assurance and adaptability are essential. See guys, so remove this thought. Like I should learn this. What if I'm not perfect? I'm telling you from this day one, there is nothing called perfect in this skill of design. Every point of time anybody is learning and everybody is improving. Second, it is not a mandatory rule that you will have to apply design thinking. It is based on the context. It is based on the situation. Okay, Are you guys with me? Type out with me in the chat box. If you guys have understood what we have discussed, now please switch on your camera showcase guys, because I, I, I'll only understand if you are. If you are giving me A expression like okay, have you understood or you need one more time explanation or with more example, that's what is going to make me also fulfilled, right? Please give me a chat. Chat Boxes open. Guys, just a second. Wait. Yeah, it's open for all. Type out inline. Type out with me. Okay. Good. Good. Excellent. Excellent. So why the skill is very important. First of all, this skill helps you in building confidence. If you have a process in place, you will have an enormous confidence coming inside you. And nobody can stop that. What happens when you have enough confidence? You will take a risk. You will take an iterative approach. See, iterative approach means more cost, more time you're spending on research, you're spending on project, right? So your company doesn't want to do that. No company wants that. Every company wants everything in the first attempt, right? Because if I have to spend manpower, like let's say if Shavi is working Jain and then is working in my design studio. If they're doing one month of research, one month of prototyping, one month of ideation, one month of testing, four months they are taking for developing a product. If the testing tells that the product needs more usability function to be addressed, it is not user friendly. Then Chavi and Jain and then he will again work for one more month researching about the requirement. So the project timeline goes to five months. Okay, let's say if I have to pay 1 lakh for Shavi and 1 lakh for Jayanajani, already 4 lakhs I have to pay and one more person is there, Shavi and I have to pay 8 lakhs. If I have to spend 8 lakhs and I will get only 10 or 12 lakhs from the customer, then only 4 lakhs is my profit. Very simple, right? But again if the customer is saying hey, your product is not really user friendly, it is not addressing the need. Whatever I am looking for, the interface looks confusing. I don't really care about, I don't really understand what is the functionality of it. I will take the competitor. If let's say a customer is telling like that, what happens? The entire product development life cycle goes again in toss. Your management will ask you to do again what is the problem and go and fix it. You will take another more month, company has to pay you one more lakh for you, one more lakh for Jain energy. So the project now is 10 lakhs. This is how the project incurs. This is how the company thinks about you building into an organization.

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So if you are a design thinker if you are a very smart design thinker, if you know the iterative nature of of this design, you can do this design thinking process in just 10 days instead of one month. In first one week you can able to complete the design thinking research. Then second week you can able to complete the pro, what you call ideation. The third week you can complete the prototyping. Fourth week you can do the testing, you can do it fast because you know mistakes will come. You know it's not perfect. You know people will give feedback. On the second month you complete the feedbacks. Whatever people have given as a, as a testing input, you benchmark with the competitors. Also you try to do multiple a B split testing methods. And then in the second month you are making this product more perfect. And in the end of the second month, you are launching the version two of this product and then you're testing it again. 25 users, what happens? Everybody likes it. Third month you have launched this product. You're doing it very, very fast and iterative, not in a perfection mode.

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So you will have to understand that design thinking is approached in a more accelerated way in this case. Second, let's say if your company is only benchmarking, if they are going to target your company, your competitors, okay. What you have to do, you have to take that inputs from the competitor. What competitor product is there? Like let's say if he's your competitor, he wants to go and sell, you're going to sell another headphones like this, okay? See what has worked for him, what their customers are talking. Because the base is already fixed. The design is already there. The customer is already there. The user Persona for this is already there.

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You're being very smart. You are doing, you are not doing the entire design thinking process again. You're stopping the process. You're directly making the prototype because everything is there. You don't have to reinvent the wheel. If Swiggy, if. If there is a competition for Swiggy, they don't have to do the user person again. They know very clearly he's going to order the food and he's going to come for them. At that time, I'll cut down the entire research. I'll cut down the entire ideation. I will immediately start making some prototypes and I will test it again. I will iterate it again, I will iterate it. So I will spend my one month time for only prototype testing, prototype testing, iteration, iteration, iteration. What happens? I will make better than this guy. This will be 10 times, 20 times or maybe 5 times better than this guy. Because I've already crossed the design thinking process and then I've approached it and I got the result. See you being very smart. It's not like oh, design thinking methodology. I have to do the user research, I have to do. This is what Don Norman said. This is what I memorized. Don't talk like that. You will have to understand the use case and know when to apply, when not to apply. That is what is going to make you set apart being a timely design thinker. And if you follow that approach, a project typically take three months, four months. You are completing it in two months. What happens to the company? They are going to save 2 lakhs. And two of you are worked and they have saved another 2 lakhs. So 4 lakhs is saved for the company. And in a total the iteration cost and everything the company is saying 4 lakhs means the company will not have problem to pay you extra 25,000 per month. If you do four projects like this in a year and you complete this really really fast next year you can able. You don't have to ask promotion at all. Automatically the company will give you. Hey, Your salary is 1 lakh. Let me give you 1 lakh. 25,000. All the best. Shavi, please come and work here and we'll be more than happy to work. And now we are giving you a little complex problem. Will you take it? Yes sir, I'm more than happy to take it. Who's the client? What are the project? Let me go to the field, let me analyze. Let me iterate. Let me make the design. This is how you grow and this is how you understand design thinking. Process is not linear. It is all based on the context. It is not based on the situation. Type out. Yes. If you understood what I said now type out. Yes. If you understand the numbers what I explained with you. Now only only few people are typing. Yes. What happened to Subhash? What happened to Hasnain? What happened to the others? Tell me guys, if you're. If you're in line. Okay. Okay. So this is the important factor with respect to design thinking.

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So it helps your confidence, benefits of taking risk and it reduces the hesitation to explore. I already told you, right? You are in the exploratory mode and you are in a very unconventional ideas. And you are having lot of innovation. Because you know it is only going to evolve only when we iterate. Design can only become better when you iterate. Guys. Not sitting in one design concept will not make it what you call Perfect.

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It improves your self perception, increase awareness of their own value and accomplishment. I told you an example so you should have understood. Now what is your value Being add in the company as a designer.

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It encourages your adaptability, flexibility in problem solving. Like I'm telling you guys, if you apply this design thinking consciously, I have seen myself any kind of a problem statement given. You will adapt. Where other designers will complain, I don't have enough inputs client, how can I solve this problem? You'll complain your management, see, they have not given me anything. They have just asked me to build the screen. What I'll do. Yeah, they will ask you to build the screen only. Do you think they are don normal to give you all the design inputs? It's your responsibility to understand. This is the problem statement. This is the problem I'm going to solve for that. What I have to do, I have to explore, I have to research, I have to bring ideas, I have to do iteration, I have to test it, I have to bring lot of screens. I have to put two, three concepts in front of my customer and test it. You have to take responsibility to do it. So people who are very rigid towards this, they are having big problems in their career. People who are flexible towards understanding the situation, they go and approach it in a far more different way. That's what I've seen in my career so far.

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And the comfort with uncertainty. You will embrace that mindset, guys. This is most important. You will start loving that how many of you are in line with this? See, you will develop a mindset towards this is how the project will be. Let me adopt, let me learn, let me do it.

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See guys, if you go to my podcast channel from the episode 186 to 200, I think from 186 to 200. I guess I have really contributed a tribute to this design thinking methodology. Because while I go very deeply into the design, I understood this is a very, very good approach people have invented. What I did is I researched design thinking in a far more different way.

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I understood what else can be done with the thinking. How design thinking can be applied to politics. How design thinking can be applied to education, how design thinking can be applied to policy level changes. What I did is I tried to understand in a far more different way. I recorded seven or eight podcasts in a continuous row. You can listen from 190 to 200. I mean, I think that that is the. That is a very important material. You can read about it, okay? Because we have gone very deep into it. We have gone very deep into it and it will make a lot of connect for you and your iterative nature will definitely grow very differently. Because this class is. Okay, this is one part of it. But if you go and understand the other podcast and audio materials, I have given you a lot of resources also over there, you can go and listen to it. Okay, so you can, you can. I think you can come from the reverse from the 200 to 199, 197. If you go reverse, I think seven or eight podcasts we have recorded. Okay, think about it. In fact, I have taken a lot of references from this Don Norman book and then the design thinking methodology change by design and I have taken of statistics and information as well. Okay, yes, fine guys. So that is the thing. So it prepares you for the real world challenges and also it reduces your burnout the moment. If you know that this is iterative process. One second, guys. Give me a second. Okay, Just a second, guys. Just a second. Yeah, so it prepare you, prepares you for a real world challenge and automatically your burnout will come down because you know it's an iterative process. You will never regret it and you will have a time planning for that. Okay, so this is the thing project relevance and it, it helps you build that and the mental ability for you to build that design thinking process will be really, really good. And definitely it's going to be a great supporter for your career. Guys. O so what is this imposter syndrome and why are we talking it now? See significant numbers experience in poster symptom. I will tell 70% of the designers significant are experiencing this imposter syndrome and which affects their confidence and satisfaction. That means What? More than 70? I told you, right? Because this is very, very. It's. It's a killing factor for a designer. They are. It's a creative field, guys. What happens is we are more prone to get this kind of a problem because many times it will be a self doubt because we are innovating something new, right? People will immediate immediately ask the question how can you tell this is okay? I don't see a big value in it. People who have already invented this kind of a headset, if you make another version of it, then the question will not be there much. If you invent to the world first time, this is the headphones and you are the first one to invent this. Nobody has seen headphones in this world before. Then people will ask hundreds of questions. Hey, it will really work how people will put in the ears. Will it not fall Down. No, no, no. I'm not getting enough confidence on what you're saying. No, no, no, no. First of, first of all, is this design really worth it? Are you confident about it? People will make you negative because you are taking that risk. That's how the creative field is, guys. More than 75% of the designer has this problem. Envision Report 2022 has said that, okay? 60% of the 50% of the people feel unprepared in early projects despite adequate training. I told you right? Initially at the project start, nobody will get any clarity going on. Iteration will only produce that information. You will have to be very careful about it. Imposter syndrome can Lower your satisfaction by 30 percentage for creatives with high rates and design APA statistics are told that. So what does it mean? It is very common to understand this is the part of the process. Majority of the design teams operate iteratively. I told you, right? Majority of the design teams operate iteratively because they know this is how they can able to get massive, massive changes. 70% of the project undergrow at least one major revision. I told you, right? Revision is a part of the process. So you will have to know thinking process is not that process which is going to go linear. It is many times non linear. It is many times skipped. It is many times cut short. It is many times even extended. It is many times being more iterative and iterative and iterative. Some of the project I've seen hundred times iterative. You know how much? I'll tell you an interesting story guys, listen to me. This is a Apple headset, okay? It's one of the very, very prominent design which people used to call it's extraordinary quality headset, okay? Even it will act More than a 20, 30,000 rupees hits what you call microphones. There is a story behind this. 15 years before, okay, Apple has come up with the same design only I think 15 or 12 years before. But the packaging and all was very different. At that time only iPhone was there. 2007, 2009 or something. I mean 2005 or six or something. Okay, and after that what happened? This ipod is very famous. People used to listen to this audio and all a lot of. Okay, so app developed 90 different prototypes. 9, 0. Listen to me very carefully. 90, 90 different prototypes same like this. That means 90 different design cycles. And each of the 90 cycles like let's say you take one cycle, one, one product, one prototype. They have tested with 300 users. So 19 to 300. How much? Close to. I think 2700, right? 19 to 27. How much? Okay, can somebody help me in the calculator? 90 into 327,000. Correct. So the point is 27,000 users data they have collected and their year profile. And they've drawn the map and they've understood what is the common ergonomic fit that I can able to make for this design which can able to fit majority of my user. And the 300 users are from various countries, various ethnographic background, various height, men, female, people who are doing fitness, people who are doing normal sports, people are doing cooking. How this, how this year can able to fit in all the sizes you will not believe. Guys, they have arrived a successful size. Which industry has benchmarked it. Everybody has literally copied this. And everybody wants to take that data because it's proven. You don't have to reiterate the design thinking process there, right? You can see in the market many designs are like this. Have you seen, have you analyzed first one to invent one was this guys. Because they know this is an iterative process. It's not one iteration 90 iterative design. They've collected the data and then they formulated this design. And that's why it's robust, it's foolproof. Nobody else can beat it. All of their AirPods, AirPod Pro and all later came with those. Only this outer profile because that user data is very comfortable. You can, you can put this and you can run. Nothing will happen. Other headphones. I'll tell you what happens. Either it will come out a little bit, you will feel very tight fit. You will feel like nausea. Okay, but this is a sweet spot. You can do it for five hours, six hours. I used to conduct my long sessions like this. Nothing happens that is actually user centric design. A successful product will only evolve based on iteration. Not by sitting on only one idea. Let me make this idea. See how your project and portfolio looks. Many times you are only projecting only one idea. Majority of the times you guys are projecting only one idea. That's why I expect show your failures, show your iteration. Show as much as iterations as possible. And that is going to only bring you a lot of clarity. 70% of the project will undergo one revision. So non linear leads to 20 percentage higher success rates in innovation due to flexibility. McKinsey report says so this is the major, major principle, guys. So let me give you one hack. First of all, this non linearity iterative problem, Everything is coming right. I will give you one example, guys. Okay, leave this part. Let me help you with one Small clarity. Take any one of your projects which is there in your earlier portfolio and try to understand how has the design thinking process evolved in your nature. If I ask the students what are the process you have really applied in creating this solution? People are very, very. They are just. They are blank. They don't know what process they have really taken. They don't know what process have they applied consciously. They're saying sir, I have taken problem statement. I've taken user journey. I've taken user person. I've taken this, this, this. No, you have to understand consciously. You may have gone through the non linear process. Also please try to document it for your last project and think about how we can able to even iterate more and then document it again. See, you will see a huge difference guys. See it is a skill. You have to know what consciously process you are applying and what not you are applying. If you are not conscious about it, you will have a big time problems going forward.

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So that is why it is very, very very very important. Just a second. So focus on negative, Focus on reframing negative thoughts. I'm not qualified. See guys, to improve the design imposter syndrome, you can use this, what you call affirmation method. Focus on reframing your negative thoughts. I'm not qualified. What you call I don't know the design thinking process. Don't tell that. Tell always. I'm in the process of learning. I'm in the process of iterating. See, that's why I told you the the mindset what you're going to inculcate through this. It's very very different. Okay, an example. Use affirmations or positive self talk in your personal codex. There is already enough affirmations and poster selt off given to you. Try to go and indicate and learn it.

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So it will increase your confidence and yeah, similarly all these things I can able to tell you. But imposter syndrome is one thing which I wanted to highlight you. Okay, so neuroscientically what happens neuroscientifically? I'll tell you guys. Completing a small task releases dopamine.

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Like let's say in the start of the day if you're not completing the any task or any activity, you'll feel very depressing. But when you complete, when you segregate a small, small task and then when you complete it on time, what happens? Dopamine hit comes and you will feel satisfied. And that will energize you to do more lot of work. This is how you multiply your Time and then you work. If you focus on the low priority task in the morning, what happens? It will reduce all of your what you call energy and you'll feel so exhausted in the middle of the day itself.

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So micro goals and motivation, achieving the small goals and that keeps you in a great momentum.

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And the positive reinforcement, regular small achievement can help you counteract. I've seen a lot of people who are working in design, they have a big chunk of gold and then they don't do anything in the full day. Break it down into small goals. First let me do iteration. First let me do ideation. First let me do prototype. First let me do research. If you try to break down a small, small task, then you will see a big task getting accomplished. It's a small time management hack, but it scientifically improves your dopamine hit. If your dopamine hit goes high, you'll stay motivated to do that activity a lot. Okay. Cognitive flexibility increases. It improves your problem solving skills. It supports your new approaches and it majorly builds your resilience towards building a new pattern inside your brain. I told you, right? Your neuroplasticity is very important when you're building a new pattern for learning. If your learning comes in that way, I'll tell you your your strength towards design process will be untouchable. You will be a far more greater guy in applying the design thinking and people will not talk to you because you will be far more excellent at it.

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And use this positive affirmation techniques and automatically lower Amigla activation. I told you Amigla is a very dangerous guy.

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It's a animal behavior thinking. So you will have to always activate prefrontal context. Okay? It's focused on creativity. How are creativity and what you call four front. You get mission, you get vision, you get goals, you get aspiration. That's why your blood sugar oxygen level should be more activated for the prefrontal cortex, not amygdala. If you just like that leaf, amygdala will automatically take over. Because that animal nature is already there with us. For billions of years that's been encoded in our DNA. We can't change it. But this guy is a new guy. You will have to practice it. It will only come on certain times. But if you practice it again and again and again automatically the self doubt, all these things will run away and you will be having a lot of clarity towards going forward.

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Airbnb is non linear design thinking process. This is a great example. Guys see Airbnb when they launched in 2011 they are completely out of this game. They are not very sure about what they're doing. They iterated the design process and you will not believe they have improved their product. In 2016 they become ultimate at it and result is refined and higher user satisfaction happens. And everybody started using adbnb. The business growth was exorbitantly high. They have exactly used non linear design thinking. There are a lot of examples I can give you. But this is one good example which I wanted to quote you.

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Yes. So what are the practical methods to do breaking down process into micro goals. This is the only way to avoid your. What you call this overwhelmed guys.

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Make sure you are following that small small task. There is a book called Eat that Frog by Brain Tracy. You can order in Amazon. It's a wonderful book.

Okay.

You can order that book and you will know what is mean by time chunking. What is mean by salami slice method. How we can able to little bit chunk your times and start working. Because 15 minutes is the attention span we will have after that we needed a little break. We can't work like four hours in full stretch. 15 minutes. It doesn't mean 15 minutes. You have to take a break again after that two, three minutes, you will be little distracted. I mean your mind needs a different distraction. Again 15 minutes, 5 minutes break again. 15. This is how you break down the small small task from the very big task. And then you start doing it.

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Yes. And you can start journaling for self reflection. Write down after your goals. Like let's say what is your takeaway? What's your achievement? What's your skill? Because once you are reflecting it back. That's why if you start writing goals automatically it will come underneath. You will automatically know your goals will change based on your what you call the, the activities what you're doing on every single day. It provides a positive record on accomplishment. And you can use prompts like let's say provide me some reflection. You can upload your goals in the Codex document and also ask for reflection. How am I evolving compared to my first goal till now?

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Your, your Codex copilot will help you to learn that. Use rapid prototyping tools. You can use Figma, invision, Miro. Like these are like wonderful tools where you can able to do lot of iterations over and over and again.

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And it will reinforce the idea of mistake. In fact if you go to Miro also there are a lot of templates which will show iterative nature because they know design is all about iteration okay, quickly testing it out on adapt based on immediate effect. Yes. And get continuous feedback. See guys, if you follow the small breakdown of method and if you reflect and if you start working on rapid way of prototyping and if you get feedback from the people, your design thinking process will be much more seamless. You will have a good confidence going forward. Okay, so this is all about the skill guys. Live activity. I already told you. Please take your one project and start understanding that and go very detailed. Okay, so these are all the AI tools guys. You can take a screenshot of it and we can use a tool called Oto AI Figma Envision Canva Miro Grammarly is for correcting your mistakes Rescue time. It's a wonderful tool. It's a monitor productivity and manage focus during design project. Speechify Excellent tool. Improve your verbal communication confidence especially for presentations Behance portfolio review prep in AI Customized interview preparation for imposter syndrome challenges. So what happens? These AI tools will help you. And there is a tool called ugly AI. This will also help you to improve your presentation and your and the way in which you present your work to others. And you will see iteration is a part of it. Multiple times 5 times, 10 times 20 times 30 times 100 times. Sometimes you will have to iterate your project in order to get some result. But more important you will have to show that in your interviews. That is why I am telling you this. If you are not showcasing in the interview, how come people will know that you are very flexible towards learning? Think about it. That is the most important thing.

Okay.

And yeah, call to action. Please listen to the podcast guys. This is a very very important information. There is a detailed podcast which we have recorded for design thinking. Okay, Design thinking podcast from I think from 185 to 200 episodes. 15 episodes. It's all 10, 10 minutes. Okay, listen to it. And we have a webinar on November 14th. Guys, I'll let you know we are having a very special webinar.

Okay.

You guys will be notified accordingly. Not a problem. And also you can Explore in the YouTube and yeah, so non linearity is a part of the process. Kindly do it. That's what I'm going to tell you at the last. Okay, got it. Guys, Are you guys okay with what I've explained? Any doubts is there quickly ask me.