Day 60- The Law of Pragnanz- 100 Days 100 Skill Booster Sessions

Foreign? Yes. Welcome guys. Welcome to this day 60. In fact, this is one of the top notch law which we are going to see out of the all Gestalt law. Okay? And yeah, this is very similar to many others law, but also there is a quite difference which is available inside it. Okay? So I wanted you to pay close attention because if you are missing the small part of it, then you will not understand how to implement it. Okay? I can see a lot of people are replying me with their screenshots of whether is this log correct or not. Have they understood? Majority of the people do make mistakes. Okay? So just pay close attention. See if you are. If you are just focusing here, you will get it clear. Okay? If you are not able to focus, that is totally fine. But just try to first attempt yourself whether it's okay or not and then you can do the mistakes and come back. Okay? Because a lot of people don't get the basics itself properly while they're sending the screenshots, I can able to see that they have not understood it proper. Okay? So any doubts is there you're open to chat here. For the people who are watching in YouTube live, that is not possible. But for you guys you can just open and interact with me. Okay? Please switch on your camera, everybody. I want everybody to switch on your camera fast. Just, just pay close attention. And also have your notepad and pen and open your browsers parallel. We are going to have a live activity as well so that you guys are going to learn it parallelly and do it. Okay? So that's the whole crux of doing this. Just a second, give me a second. Give me a. Okay, okay, okay, okay. Yes, yes, yes. One second, one second. I will be posting it to the other people as well, whoever is interested. Just a second, guys. Okay, fine. Yes. So going forward, this is a very primitive law which I told you. Okay? So this is called law of Pragnance. You must have heard it or maybe you must have what you call read it as well. But the point here is if you're not practicing it consciously, you won't be able to understand what is this particular law about. Okay, yes. So with that context we'll start it. I wanted you to pay close attention. That's the only thing I request you for. Because if you pay close attention, you will automatically get it. And while you're practicing it, you will become. It will become even more easier for you. Okay, first of all, what is this law? See, Law of Pragnance or law of Simplicity States people perceive and Interpret ambiguous or complex visuals in the most simplest form possible. Even though you may communicate a very complex design. Okay. But our human brain consumes in a very smaller part. Remember that. Okay? Even if you complete, even if you complexly send a message or. But people will try to perceive it like a simple, simple messages only because we don't have that capacity to observe the complex information. Okay, is this point clear? But suppose if the user is not able to understand it in the simplest form, then your design is a failure. You lost it. Either people can't make any sense out of it, or they probably left it. Okay, I don't understand. What is this? Okay, let me. Let me not read this. Then people will give up. Okay, so two sides, one people can understand it very easily. That is actually in the simplest form. Or people will ignore it's difficult. Okay, so Gestalt have actually understood this principle in the 19th century. This guy has said people can only consume information in a more simplest way. Okay. Actually it is like. It is very critical for designing intuitive interfaces and ensuring a very quick user comprehension. See, if you are doing very primitive interfaces, like a very basic interface, which should be used by like all the majority of the people, you will have to consider this law. Because simplicity is the actual sophistication. Leonardo da Vinci said this. You cannot create a complex system and call yourself as a designer. The ultimate job of a designer is to make sure it is very simple for the people to e read, use, get benefit. If it's so complex, then there are a lot of people out there to do the same thing. Right? But being a designer, what value add you are making here? That is what we want. It is very vital to understand this point, guys, again, this law emphasizes it really careful. So what are the importance in design? Yeah, it simplifies the user interface and making the user very. Making it very intuitive reduces load, facilitates a decision. What happens when they take a. When the load get reduced? They will take a proper decision. Either yes or no, either to click or not. So that decision will be coming into the picture very, very fast. We have to understand this part. Okay? Yes. What are the real world impact? Usability. There is a big terminology called usability, guys. We'll see it in the coming days. No problem. Okay, so the adoption rates and the usability of the people will go high. Like anything, there is something called accessibility, usability, functionality, aesthetics. Usability is all about how easy people can able to use a particular service or product or options. And this will enhance the user. It boosts the user satisfaction by Aligning the natural perception tendencies. Because this is a more natural perception. It is not something which is supernatural. We are as a human, we have the tendency to perceive the things in the most simplest form. It is majorly used in branding, ui, ux, physical product design and creating minimalistic and impactful design. Yeah, this is the whole industry relevance. But I would say first of all, what is this pragnance in a conceptual way? Okay, so this was derived from gestalt psychology. I told that pragnance means conciseness or simplicity. I would say simplicity is a very simple meaning. You can have it, guys. Okay, so even though you make complex lines, strokes, colors, ui people will only perceive it simply. Okay, type out of the chat if you understand this one statement. Yes, guys, I want everybody to type out or else I'm not moving forward. Because I wanted to make sure people who are there in our call at least have to get this clarity. Come on. Go ahead. Just switch on your camera, guys. Why? What happened? If you're here, make sure you're fully here. If you're. If you are in something else, please go and continue with that. No problem. Okay. Okay. Clear Little. Okay, tell me why it is Little Punish. Open. Open the mic and ask. That's. That's better that. If you ask now, sir, it's saying that it's minimal. But how the way we can make. Make it minimal. Oh, how. Okay, that part will come. No problem. I just asked you. You understood the context of the meaning or not? Practical case study. We are going to see you. You will. You will depth understand how to do it. Don't worry. Okay. Okay, fine. So that. That part we are going to cover now. Don't worry. But only the meaning I wanted to ask you. Pregnancy means simplicity. And I'll tell you how practically people can able to perceive it. Okay, so what are the mechanics behind this law? As I told you, our brain always simplifies complexity using the past experiences. So how our brain processes the information earlier will actually determine how simple it is. Like, let's say you are the guy who never used to read. Like, let's say you are from a very illiterate background. You don't know how to read all these things. You will perceive the same element in a more simplified way. Like let's say you will only see pictures. Let's take an example. Like, let's say if I have to. If I have to show you one example, something like this. Like, you will only see this picture. You will not read this much because your brain doesn't have the capability to read this text and all. If you turn this, you will not read this. You will not read this. You will only find out. Okay, this is something like a headphones wire box. That's it. Okay, but if you have already been trained in the past with reading lot of information again and again and again, maybe if I put a lot of text also you will read everything and you will start making a meaning out of it. Are you guys understanding? It is about the past experience, what people had and you are leveraging being a designer. Understand this very simple example, okay? So brain simplifies complexity using past experience. People are naturally inclined towards balance, order and preferring simplicity. This is the most, most, most, most important thing. Guys, I wanted you to read this at least 10 times. It takes time. But once you understand this, only your entire gestalt law of psychology and everything will start making sense out of it. Or else it will just sit as a theory. You will forget it after two days. People are naturally inclined towards balance and order. Why we saw law of closure, why we saw law of proximity, why we saw law of simplicity, why we are seeing the simplicity, why we are seeing particularly this law of flow continuity. We saw a lot of elements which connected the dots, right? But ultimately when you break down all the law, there will be only one point. What is that point? This is the point. People will naturally tend to create a order and a balance inside their mind. And they always prefer simplicity. Okay? Order. If I say, if I talk about order, you can remember law of closure. People connected the dots, right? Even when the circle is not complete order, like let's say proximity, people perceive it as a group, right? It's called balance. People will always naturally think about making the balance and order in their mind. They prefer always simplicity. Guys, that is the tendency of the human being. So the very moment you understood the simple fact, now you start leveraging this advantage. Why don't you create a balanced screen? Why don't you create an orderly screen and ui? Why don't you prefer simplicity in your user interface and application? See, simplicity is not like all this. Europeans and Americans and the western world countries are using this simplicity for the design. Let me also copy this. Don't go into that mode of doing it. Don't try to impress somebody with your portfolio and all this. Please understand. It's a psychological nature of a people. To expect this, you have to unlearn this pattern yesterday also yesterday or two days, last three, four days. Many people are interacting with me for the portfolio and they're telling how I can make my portfolio beautiful. How I can make my portfolio wonderful. Is it good looking? This kind of a childish questions everybody asks when they come into the design field or probably they come complete a course, okay. After they get into the real world, they will know portfolio is not even required. So the point here is people has to understand this one fact. The people who are going to view your portfolio or skills or anything, they wanted to simply understand what you did. That's it. It's applicable for the users, it's applicable for the hrs, who's recruiting your nature. It's only applicable for the design lead who is going to interview you or anything. Are you making it simple? Are you making it balanced and ordered? If you have met that objective, your portfolio is far better than anybody. Don't compare simple guys. Are you guys understanding what I said? Now type out in the chat one. If you're understanding what I said, now just type out one. Because this is the, this is the most important thing. If you're not understanding here, type out not clear. Let me explain you. No problem. Okay, okay, fine, fine, fine. Thank you so much because you need to get this clarity, guys. Because it took me a lot of time to even make a sense out of it. There is a very book, there is a very big book called Laf Gestalt. Okay. It was released in 1930 or 1940s. It takes at least three to six months for you to read this book. It is a very, very complex book and it's all associated with the brain patterns towards how people perceive this aesthetics. It is very difficult to understand this book, but designers have made it very simple by just creating a small diagrams, a representation and a definition for it. And I'm just showing you that you need to understand this. If you are consciously taking it and applying it in your designs, naturally people will appreciate your design. Have you seen certain designers? Whatever they make it will be very beautiful, it will be very aesthetic, it will be very functional. Have you seen? Probably if you have not seen, you have not interacted much with many designers. You have to go and observe their work. If they make one design super, they will make all the design super. Have you seen that magic happen? Because they have understood this is the. This is a code of honor. Like every morning we used to wake up and brush the teeth, right? There is a way to brush the teeth. Once you learn it properly, you can't make mistakes here. How you can make mistakes, you tell me or consciously you are trying to spoil yourself. You will do it or else that becomes A habit pattern for you. And whatever you make, it will just come naturally. So that is why this needs to go inside. You guys at least read it 10 times, 20 times like a stranger secret. How you used to listen, make sure it is happening. Because everybody talks about aesthetics but nobody understands the basics of why our brain perceives this way of seeing things together. The balance, the hoarder. See, we'll see something like Rasa theory tomorrow, okay? Tomorrow and day after we are going to have. Let's say we will see the prequel of what we saw. The law of closure, the law of gesture, the law of everything we have seen, right? So day after tomorrow and day after tomorrow we are going to see something called emotions. We are going to see something called Rasa, okay? I don't know, like you guys might be thinking, this is not needed for a designer. This is the ultimate core for a designer, okay? So you need to understand the expressions, emotions and how that can evoke different different experience for the people. Ultimately, if you're not able to play that experience as a musician, let's say you're an artist, you are a musician. If you're not able to play that, you won't be able to create a wonderful designs for the people, okay? Because design is not about art and music. Design is not about functionality. Design is not about emotion. Design is about everything what I talked about. And you're going to see the dots which is tomorrow and day after try to connect that Jagdish. Teach me these classes in the evening. Many people are asking me already this no, you wanted to come take an advantage here. Also this YouTube content will be removed fast. Okay? Please, whoever wants to learn something, save this link, learn it. Soon this becomes unlisted and you won't be able to take an advantage. Because already there is a lot of pressure coming from my team to make it all unlisted. Only put few content outside. But no, I said let's do IT live till December 31. We have committed already to the entire universe. Let them learn, it's fine. But your advantage is come live and take an advantage. That is the only thing ask me doubts. I am here so that you can do an exercise. So this is all about aesthetics, law and basics, guys. So now let us continue this pregnancy with some examples so that you will become even more clear for it. Yes. So what are the key techniques to enhance it? We talked about law of pregnancy, simplicity and all these things, right? Let's understand how to make it. First of all, you can use grouping of elements. Guys, you can create simplicity. You can use minimalism. Obviously many people know it. Contrast and hierarchy. See, if you look at the mechanics also, it's very similar for all the laws, but the final outcome will be little different. How the people perceive it will be different. But the techniques, what you make the people perceive. This is pretty much same hierarchy, grouping of elements, right? Yes, we'll see. Grouping of elements. Use alignment, proximity, similarity to guide user perception. Okay. Like let's say have you seen all of this text, applications and everything? You'll see left align, you'll see right align, you'll see justified. These are all the way to make sure you make the content very simple. Okay? Proximity, you try to create a groups of elements, like let's say dots together or maybe pictures together. So icons together. So that creates a different meaning. See? Are you guys now connecting the earlier laws to this? That is why I taught this law of pregnancy at the last. Because you will be able to create a meaning out of it. It guides the user perception accordingly. Okay. Minimalism removes unnecessary details to focus on the essential elements. If you are creating a poster, if you wanted to really make a meaningful poster out of it, you'll have to go to the depth and understand what is the one point people want to get it. Let's say if you're creating a poster for an event, that poster should set. What is that event about? What is the timing? Very simple. Whatever graphics you put rest. It is BS according to me. You put it, but it should not distract the user. The main focus is what are the event about, what is the timing? Very, very simple. I've seen many Bauhaus design posters, guys. Bohus is one of the design movement in 1909. Okay? This is one of the primitive moment. I mean, I would say this is a basic legacy which people have built this entire law of design and law of aesthetics and everything. So these people, I've seen their posters. There is no fancy stuffs there, only text. Only one simple line. And the timings, that's it. Background, they will have some plain colors. That's it. So what Bohus is saying, Functionality is aesthetics, Aesthetic is functionality. They're saying like this. It's very difficult for somebody to understand this. Aesthetic is functionality. Functionality is aesthetics. So many people understood this is. Both are very different, right? But Bohus has a very different context and a meaning towards it. I went to Germany. There is a place called Dessau in Germany. It's a central part of Germany. When I'm about to leave Germany, just before the day I went there Because I was like super excited to go and meet, go to that museum. That is the ultimate birth of some of the main design elements. What we are seeing now, okay? The Scandinavian design, the minimal design, the 10 principles of good design. I'll share you later. Okay. So these are all like the basics of what a designer needs to learn. See, these are all not a subjects of design. This is not a syllabus, I would say. But these are all people have deciphered over the time. And to be very honest, nobody has the time to really understand these things slowly to make their designs really soaked into themselves and bring the best out of it to the world. And people who understand this, they are far more superior than any of the people. They are like the 5% of the design, 2% people of the design, 1% designers. If you really want to know it, you have to consciously take these words. Start practicing it, become skillful at it. Because I told you, skill boosters is not about getting the theory, it's about practicing the skill. Any, any 10 or 15 skills or maybe five skills. You take guys out of this 100 skill booster session and go very deep into it. So that in the entire India, you are the best at that skill. You are the best at that particular skill set. Okay? Some of the main skills we are going to see now. Don't worry about it. Okay? But the point here is you will have to understand skills is not about hearing theories. You will have to go deep into each of the things and practice. Make mistake. Practice make mistake. Reflect again, do it. Then you become good at it. Then continuously you do it. You become master at it. Any skill is learnable. Same like swimming, same like driving the car. Any skill is learnable. If you put your heart into it and learn it. Okay? It's not like only certain people are magical people. They will only understand this. They can only make this beautiful design. BS according to me. Okay? You have to understand these basics and you need to have some passion towards doing and creating a meaning out of it. That's it. Automatically you will be inclined towards using these loss and creating a wonderful experience for the user. Okay? Yes. Contrast and hierarchy, pretty much. We have seen guys, for the last five days. We've been seeing this again and again. I don't want to stress upon this again. Okay? White space. This is very important. I'll talk about it little bit strategically. Using the empty space to reduce clutter. Like let's say people call it as a negative space and positive space with respect to your context. Whatever you want, you can Take it guys. Okay, the more negative space you give what happens the better you are making the user to focus. Okay, I'll give you an example. Okay, can you see my screen? Let's take this example. Okay, just a second guys. Just a second guys. Go and mark your attendance. Okay? You are going to get points for the same. Yes. Okay fine. So were you able to see the screen? Okay, so now let's go into this element. Okay, we'll take this poster. There is some online which I took this poster. Just a second. What happened to this? Okay, fine. Okay, so I've just taken this poster. Look carefully. Okay, so somebody has designed this poster. That is not a point. So here there is only one picture. Listen to me very carefully. Okay? What is white space and what is negative and positive space? Ok, so here there is only one text available. There is one small text, people cannot read it. And there is something box, very, very basic shape. And there is one picture black and white. It is not very colorful also. So what is this designer trying to convey is. Hey, look at this picture. Read this text. Like let's say if an illiterate is viewing this picture who don't even know what is the context, at least they will see this picture. Hey, this girl's hairstyle is good. Hey, this girl looks very sad. Hey, this girl's having some what you call a fair complexion in her skin. Something they'll perceive. Okay, but there is no big elements to really get confused. Here only a small dot. Here only a small shape. Here people don't care. They don't read. People who are very nitpicky attention to details. They'll go and see what is this entire screen about. To be very honest, nobody has that much of time. There are three type of users who used to view your portfolio. One, people are fast moving people. They will just only pick the main elements. I told you, right? They'll pick the picture, they'll pick the heading, they'll judge you. That's it. Second, people will try to get the context. These people are super people. The thing is they'll try to find the meaning. What is your portfolio really conveying? What is your project really conveying? Because they are not time passers. They wanted to get a proper meaning out of your portfolio what you created. So they will try to find out is that person really created a proper meaning or not. For these people, this law will work really better because you are making them focused. Very simple. You can't impress the first type of people guys by creating whatever beautiful portfolio you make they are not going to look at it. Okay, that is different. Let's talk about only the second people. Very detailed. Okay? So these people will try to pick the meaning. Okay, what is this person trying to communicate with this photo? Envy. Okay. Envy is an emotion. Okay. Jealous. Okay. Okay. So they're keeping a black and white. Okay, this is like a. Like a. Like a poster. I can see this is a classical type of poster. Okay, I can see it's a magazine, maybe 20, 20th edition. I don't know, Like. Okay, okay. This person is an editorial design guy who's trying to communicate a meaning. And he's trying to play with the minimal element. Good. Yeah. He has given a shade of depth. Great. Fine. There is a third type of user. It's very rare people. Okay? They will start from the end of the screen and they will move like a Izet. Their eyes will move like a Izet. Okay? They'll first go here. They'll first go here. They'll come here. They'll go here. They'll come here. They'll go here. They'll come here. They'll go here. They'll come here. This is how the eyes move for these people. Okay? So when you fill this Izet with the proper information or maybe improper information, they don't care. All they want is from the top of the screen till the end of the screen. They will read everything. They will see every picture, what you got. These are all attention to details people. They will try to fully get the meaning of what you are trying to say. They will completely make the perception and then they will judge you or they will understand you or they will continue with you. These are all very rare people. Don't think the third category of the people will view your portfolio. Mostly the first two category of people will view your portfolio. Okay, so. But these three people do exist because I have seen thousands. I mean, I've seen lakhs of portfolio myself for students portfolio. I've seen more than 10,000 portfolios. The point, what I understood is it's not about moving some elements here and there. It is about understanding what you're trying to say through this project. Are you satisfying that or not? That is the entire measure which you need to have in your mind. And think about these three different type of users, particularly the first two. Are you satisfying these users or not? Is it communicating for the fast movers? Am I giving the proper picture, proper headings, a small contextual text? Enough? Am I giving the enough details for the people who wanted to make a Sense out of this. Yes, I've created a proper story. I've created a short one minute video. And that is enough people will try to understand. That's it. So it's your responsibility to do that. The moment when you understand this one simple fact, guys, your entire making of portfolio journey will become super, super clear. You will not go into a mode of satisfying others. You will go into a mode of creating a functional, meaningful output of the work. Very simple. You will save years of time. You will save lot of mental effort which is going into your brain unnecessarily. The sooner you understand it, the faster your results in design journey will come. The later you understand it, you will have a roller coaster in your career. And then you will understand this is not really important. Okay? So just this is the main important element, okay? And I wanted to tell you this negative space is actually creating this very simple meaning. Negative space means the space which is not filled with any detail. So it is not applicable for every time. Like let us say, if you are constructing a magazine, if you are reading a journal, like let us say, you cannot talk about negative space a lot. Like let us say, I will go for editing. Design. Editorial design. Editorial design. Look at this. Okay, so now you are constructing a magazine. Okay, let's say you're constructing some website. You cannot have lot of negative space and positive space here. You have to put the content here. How best you can able to reduce the content, that is up to you. Instead of communicating in a big paragraph, can I communicate in a picture? Instead of communicating in a picture, can I communicate in an icon? Instead of communicating an icon, can I use very basic primitive 2D shapes? Okay, if I am able to communicate in a 2D shapes, can I communicate using basic dots and circles and rectangles? This is how you can make it simplified, but you can't remove it. Ultimately we have to create a meaning for the users, right? So in editorial design, what happens typically is people try to fill with lot of text, headings, pictures. But compared to a typical journal, what we see outside, this looks little minimal, right? There is a lot of white space available here. There is a lot of space available for you to perceive which is picture, which is text, what is the meaning, what is the heading and what is the magazine all about? So it is a little challenging work for the people who are doing editorial design work. Okay? Ultimately we are not doing any editorial design. But I am saying the law can be applied anywhere based on this strategy. Ok? So this is all about white space, negative, positive and all These things, guys, okay? You need to understand this. This is a very, very interesting law. The moment when you understand. Guys, you cannot make ugly designs. Whatever you make, it will become beautiful. Whatever poster you make, even in one minute, people will love it. People will see a meaning out of it. Because you have understood this particular thing. Okay, what happens neurologically, Obviously you would have guessed it. Now, reducing the complexity decreases activity in your prefrontal cortex in lowering the cognitive load, enabling quicker decisions. So why are we creating all these things? Is to create a quick decision. Even for the people who are viewing your portfolio, we are giving a decision. Okay? This person has understood the process. This person has understood what is design. Let's take him. That's it. Study shows that brain process symmetrical and simple shapes more efficiently. Cognitive Science Journal I think pretty much we know these things. Guys, it's not like I have to tell you again, if you take statistics minimalism design leads to a better engagement. Website with simpler design have 68% higher engagement compared to a normal design. Niels and Norman Group says that use of practice reduces user confusion and by 30% and increases the task completion by 25 percentage. Simple logos like Apple, Nike are 50 percentage more recognizable than the complex logos. Now you should understand why DaVinci said Leonardo da Vinci born 500 years before, okay? This guy said simplicity is the actual sophistication. If you are making sophisticated screens that is not called simple, people will not understand it. Simplicity is the actual sophistication. And Steve Jobs is a big fan of it. He was the first one who invented that one button interface. And they're still trying to innovate a lot. And they are the market leaders. 80% of the mobile market profit is only earned by Apple. How many of you don't know this? There are 5,000 plus companies available in the mobile, okay. In the. In the entire globe, I would say. And there are companies who is not even listed the profits. I'm only talking about the profit, okay? The entire profits of this mobile industry. Out of this all profit 80% is enjoyed by Apple. Lot of people don't like Apple, but they are the market leaders want what to do. See, just because we can't afford a big product, we cannot say it's stupid product or not. They have pioneered something, they have invented. They have really understood this. When Apple started this in 1989. They have put a person called Don Norman. I think you must know this person. They have made him responsible for cognitive lab, behavioral lab. They call cognitive research happens inside that lab. So Apple wants to Become a pioneer of this interface. Whatever they create, people has to use it intuitively. They were the first one who created this click wheel. They were the first one who created this first mouse. Okay. They were the first one to really make a lot of colorful screens coming into it. They were the first one to bring lot of typeface into it or else we would be just typing in Ms. Dots. Have you seen in IBM old systems and all? So read about the history little bit. You will understand why these people, these brands have become so simple and those innovative company are only making simple logos because they know if they make complex things, people will not understand. Okay, we'll watch a documentary guys. Maybe in the Saturday or something. There is a documentary called Minimalism. Okay. It was actually a Netflix documentary. It's a beautiful documentary. We'll see someday. Okay. Don't worry about it. Because these people have gone much deeper into this one word minimalism. And they really make the lifestyle out of it. Even. Even I would say a lot of things. I have started decluttering after understanding this because I understood the entire lifestyle. Becomes very easy when you really understand this. Okay. Like you should not. Like many times I will not have much preference to choose colors of dresses. You can see most of the time I use this black, white and very, very simple color. Sometimes I just grab whatever is there in front of me. I don't really put my cognitive thought into thinking much about which dress to choose. Okay. Girls and ladies on the other part I would not come to in that topic. So they have a different world of what you call choices. But the point is many people are like this as well. So the. The. The lesser cognitive load I put, the more I can able to focus on my core activities, what I am trying to do. Okay. So we have to use our brain for whatever is required for that. Okay. And also same for the user who are viewing that. The more simplicity you are making it because the monochromes are better. People will able to try to take a lot of meaning out of it. Have you seen my emails? There is no fancy pictures, only text. You know what my email rates open rates are 41% 38 percentage. You know what is the market average data for email on the general email? 2%. That means people when they see the flashy screens or fancy screens and all these things, they just close. It's a. It's an advertisement or something. Even though I create advertisements sometimes, but I put it in a way it has to be understood by the people very easily. And a lot of people go through the emails fully because it's a very simple text and I give some hyperlinks or embedded links so that they can come and take a call to action. So simplicity is the actual sophistication. Guys, you need to understand. After getting into the law of pragnance, you should understand what is simplicity. Okay, let's see quick examples. Google search image Apple's website. I think I've shown this example. Guys, I've shown this example. Airbnb app. You can see that Spotify musical interface, clean grouping of playlist album streamline user interactions. If you take Apple website like let's say many places, I can able to quote you where the simplicity is there. Maybe I'll take one example here. Okay, learn more. MacBook Pro some product is there. Okay, look at this. So even when they communicate the features and the functionality of a particular product, they tend to choose a very minimal element. At any point of time in your screen you can see only 2 to 3 information. Law of 3. Because people can't take too much of load cognitively. Look at this. Any point of time, any point of time either there will be two or three information. There will be one paragraph, one heading, one picture or maybe two paragraphs, one heading. Like they understood that people can't take too much. Look at this. See, we are also building website, right? But have we understood it properly? See three elements. Three elements. Just a basic text. And they know lot of people will not read this fully. But for the people who are fast movers, they can only pick up just 3.4. Faster 3x faster 3.5. Okay, let's read about this M4 chip. See second type of user. First type of user. They won't even see. They will only see this MacBook picture. Oh, M4. Okay, how much is the price? Okay, let's go that. That's it. Attention to details. People. They will read everything and I will read everything and I will wear the hat on three ends. Because we are designers, we should not fall in any category. We should be in all three categories. That's the mindset which we need to have. Because we are creating experience for the people. You should not say I like only orange color. I am this kind of a personality guy. We need to wear all personality. Being a designer then and only you can design for the people. If you start preferring one style, you will have a lot of problems. You will have lot of biases in your design. Only yellow colors will be there in your portfolio. Only orange color will be there in your portfolio. No, that's not how it should be done. Okay. Yeah. So look at this. I am just showing a small example because they understood it very, very carefully. Okay? And you can see at any point of time. Any point of time. Any point of time. Two or three, not more than that. Okay? So this is the ultimate objective of creating it. Fine. And you can see in the physical products, Dyson vacuum cleaner. I would love to show you the Dyson vacuum cleaner guys because these are all like classical design. And how many of you know that Dyson was the inventor of vacuum technology? Okay. The founder of the Dyson. Can you guess how many prototypes these guys have this Dyson has made before making this product into the market. Can somebody have any guess? Can somebody just guess? Come on, can somebody guess please? Go ahead guys. Can somebody guess it? Please type out in the chat. What 50. Ah. If you, if you want to become a local designer, you can make 50 iteration. Okay? If you want to become a state level designer, you can make hundred iterations. If you want to become a national designer, you need to make at least thousand. If you want to make an international product and that too a pioneer product. Can you just guess how much samples this guy would have created prototypes? You guys try to find it. I'm not going to reveal it, okay? You try to find it out every time. I'm not going to give you the answer. Go and find out how much interfaces and experience this guy have created before making this vacuum cleaner coming into the market. And this is damn good. Like people who are using this vacuum cleaner. This was one of my dream guys. I need to get this vacuum cleaner for, for like it's crazy expensive. Okay? I don't know, like this was close to 50, 60,000 or something. Okay. Typical vacuum cleaner is 6,000, 7,000. This is like way far expensive. You, you, you have to really have a passion to go and buy this. Okay? It's not just like that. Everybody can buy because for a simple vacuum cleaner, why would people pay that much? That's the thought process. But this vacuum cleaner is something very special. Can you see this handle bent? Can you see something happening here? Everything is cognitively designed because while you are cleaning this entire floor or something, people need to understand how much dust is collecting. Psychologically. It's make you feel that, yeah, I'm cleaning my home. And also when you go and under put your vacuum underneath it, you need to have a handle which needs to rise upwards or else you will have to bend your entire body to put. How many of you have felt that while cleaning the home? So this handle design is ergonomically pleasing. And also Dyson cleaner has a ergonomic handle. You can see this controller interfaces like this. Many vacuum cleaner have button over here or there. Everybody goes and bends and does inside. Okay. But Dyson does it very clean. Okay. And Dyson has a beautiful aesthetics and form. And they are invented this cyclone ventilator inside this technology that sucks the dust faster. And they have been the pioneer of the technology and they have invented that. And they have lot of equipments in that. And they have a wall charger and it's completely wireless. Many people have had still wire only in the vacuum cleaners. These people have a wireless product and that can last up to 50 minutes. Five zero. Close to one hour. No vacuum cleaner has that much of backup. So the very reason why these people have gone this much of deep is they have made iteration after iteration after iteration after iteration. Testing with people coming back, testing with one product, not 10 products, one product testing so much of times. And they have become the master at it. Okay, so you can see Tesla cars, you can see iPhone layout. I can keep on telling as you can understand. Like let's say we know about Nike logo. We know about FedEx, we know about Apple. A simple smoosh design communicates motion and energy. Visual design. Instagram logo. You can see LinkedIn homepage. How many of you watch Instagram logo? Netflix after they said on Saturday whatever, we take action, we get results accordingly. Okay. 5000, 127 iteration pish. Is it correct? Googled. Okay, great. You're going to get. You are going to get thousand points for this punish in your leaderboard. Okay, Excellent. Okay, okay. Okay. I watched. Thank you. Thank you, thank you, thank you. Subhash. Great. A guy with a big hair. Okay. Interesting personality. He is. Okay, so look at his. He will not only talk about logo, he will talk about his passion, his interest, his personality and what is he doing from the childhood and how his design journey impacted the Instagram logo. That's what I'll always tell about the student. Design is all about internally, what's inside you. That is why you need to go inward to become a great designer. If you wanted to become a substandard designer, go outward, try to please people. But if you want to make a difference, you need to go inward. The more inward you go, the better designs you will be able to get out of it. Okay, so that is what this person has did in the Instagram logo. He will talk about his life history. He will talk about how the design of the Instagram has evolved over the time and what really conveyed and how much iteration these people have made. I think they have made crazy amount of iterations as well. And they will show it. Okay, so read about it. Dropbox, Duolingo, Google Map. And I can keep on saying guys like lot of examples is there simplified geographic aids, commuters with clear routes, you can say the subway maps, Amazon buy button, bold button reduces decision making complexity. I mean more than Amazon screen. I would say there is a very good. Yeah, I think this website, you can able to see it. Guys, how many of you seen this website? This is one recent website I've seen OpenAI. Please look at this very carefully, okay? Very very simple elements. See? Basic three things at a time. Basic three things at a time. Three things at a time. Three things. Three things. And you can see instant answers. Great productivity, endless inspiration. See only one line, one sentence, one call to action. People will try to understand it. Like let's say if I'm going for research or maybe products, I would go for education. Like let's say education. Bring AI to a campus at a scale. And for your information, from January we are going to give people who are joining our program a free ChatGPT access for at least one or two months. Guys, okay, it's in the talk. We are getting in touch with OpenAI and we are going to get for our educational purpose. Because ultimately you guys have to use 4Vo, the ultimate feature of OpenAI. Whatever you guys are using is only 5% capability. Okay? So you will have to come and use this. The entire possibility of see this. Much of universities are already using this. Okay? So the point is we'll come to this topic. Very simple text, primitive colors, white and black. And also they have three things at a time and they will put the headings. That's it. People will try to understand it. Look, if they want for faculty, they can. They want to research, they want to do it. They want a campus operation. If you are a student, see use case is very simple, right? And also they have created what are the benefits. And people who are fast movers, they won't read it. Ultimately they don't want to. Okay? And you can see one picture, not a short video. Sometimes video communicates better. Very simple. See forward our reputation, what we're see learning. That's it. If once they watch the video automatically they'll go and talk to their team. That's it. That is the call to action they want to take. Very simple. So many times you'll have to make it as simple as possible for the user to do whatever they want. Contact their sales team. Now they have put their interaction and they'll come and talk to you. You can purchase an educational offer. Maybe they'll give you some pricing benefits if you're doing an educational offer. So our ultimate Objective was what OpenAI asked to spread to the entire world that is met, right? They're going and spreading this information with all the people, with students, with faculty, with researchers. That's the main objective guys. Okay, so if you take any option like let's say BMW, Coca Cola, Starbucks, it's all fine guys. I can able to keep on giving you. But let me give you one small task for you guys, okay? Now I wanted you guys to go to the online and find out what is the law of pragnance which you are seeing in any primitive screens. Very minimal, very simple. Have they communicated properly? People has to perceive it very simply. Okay, so type out that keywords law of pragnus and try to understand where it is applicable properly. You try to open Google and first try it out before going into the very deeper aspects of it. Just try to find out some meaning and give me a screenshot where you are seeing the most simplicity elements where the designer has took that advantage to communicate the meaning to the user. Okay, Will you guys try for some time? Let's see a screenshot first. Now the time is 6:48. Take three minutes time till 6:51. We can do that. Come on. Go ahead guys. I want everybody to try it out. Come on guys. Yeah. Can you share in the screenshot in the it. Can you just send me the screenshot? Come on guys. Yep, yep, yep, yep, yep, yep. Anju, did you understand that example? You shared one screenshot. Did you understand that? Tell me how you understood. But mama, can you just tell me like what did you understand from this picture? Just mark it and show me guys so that I'll. I'll try to get what you're. Because there are a lot of elements here. Open your mic and talk. No problem. For my simplicity, quicker understanding, don't type and all. Yeah. Actually the first images the IKEA manual setting board so we can easily understand through that pictures. It is just simple white and black so we can easily understand them. Even the shapes are very simple like the square shape, the plank. So people can able to only perceive simple, simple shapes. But okay, this is a little advanced example of law of pragnants. Can you make. Can you give even more simpler one? That would be first making me understand. Okay, your second picture Was second picture was also little advanced, I would say. Okay, see what I'm looking for. It's a very simple thing. Like let's say punish has shared one screenshot. Pish. What is the law of pregnancy here, Sir? In that YouTube video they have given the YouTube owner's name and the time of. They give little amount of the information and they like left the remaining information in the three dots. So simply they are not giving the total time. They just given 22 hours ago. Like that simply. But still I would say we will not call it a simplicity. Okay? It's a very micro level change you have observed. And then you're saying that's okay, but primitively can you communicate? Like basically when you look at a screen see what you're saying is a good example for a little advanced level. What I'm asking is a basic. See, can you see Subhash screen? Perfect example. Everybody has to see Subhash example. This is what I'm looking for. First try to understand in a basic shapes guys. What is simplicity? What is law of pregnancy? Then we can go very detailed. It's good punish that you have gone little deeper. But basically try to understand because what I'm looking for is the initial screens. What you can able to see. Okay, like let's say how people are perceiving it as simple, simple elements. Can you look at Subhash example? I'll share the screen. Wait, like let's say. How do I pick this? Just a second guys. Look at this. Many different, different elements. But people tend to perceive it like a common shapes simple. See, the arrangement has been made like this, like this, like this, like this. So that it's perceived simple here A little confusion is there here. Some overlap is happening here. Some different shape is there here. Different shape here. Very, very simple guys. Okay, so you need to understand this also. I will give you one example so that you guys can able to understand better. See Balaji People can perceive it simply. No, you can take another more example Balaji. This is. This is not a strong example. I would say you can take. Maybe I'll give you an example. Just observe here. Okay, can you see this picture? Can you see this picture? This logo is very complex. Okay, I would say, but people will still perceive it's a phi circle. That's how our brain processes the information. We cannot process complex information. We can only process simple, simple circles. See, you can make a lot of meaning out of it. You can draw some lines here. You can draw some parallels. Everything is super guys. But the point is we will not understand unless it is communicated. You want to get a breakdown of it? Look at this interaction design foundation. I took one screenshot. This is actually called law of pragmatism. Our eyes will only perceive simple elements. Please go and capture that. That's what I want. Can you see? This is actually a cubicle. This is what Anju has also given example. Even though there is a cube inside, but we will only see and we will try to take a meaning out of it. Okay, this is a cube. Okay, this is a cube. Still. The cube is not completed. But we'll still try to understand it. This is also called law of closure. Okay, but the point what I'm trying to make is please give visuals and cues for the people to make it as a group. To make it as a meaning. The simpler you are communicating, more successful you are. Okay, so now I'll give you one practical example, guys. Okay? You guys can able to do it on your own and try it out. Okay? So try to redesign a cluttered website. Take any one screenshot of any cluttered website. Okay? Don't take simple websites and try to redesign it. Apply this law of practice, simplicity. And I think many people have also like Subhash have also given us screenshots. To make it very simple. Try to arrange that elements and try to give the brain simple, simple signatures and information. You need to send me a screenshot of before and after, guys. Okay. Take one day time. Try to send it before evening. Okay? Apply all of this pregnancy law and try to do it. Okay? Fine guys. A very simple activity. No complex. Just try to take a cluttered website. Or you can take your own project website also. No problem. Totally, Totally Fine. Okay. And try to redesign it. Send me a before and after screenshot. That's enough. Automatically you will try to understand law of pregnancy better. Why you take action. Mistakes will come for sure. But you will understand much better. Okay, Fine. Guys. Any other doubts? Is there? No, sir. Excellent. Excellent. Excellent. All the best. Have a great day. And any other feedbacks you wanted to give, Doubts you wanted to ask me? Okay. Thank you so much. Take care. We'll see you tomorrow with a very, very different ideology of design. Okay, Take care. Practice it and send me a screenshot. Don't leave just like that. Or else you will forget this. Send me a screenshot. It takes hardly 10, 15 minutes. Redesign that and send it to me. Because once I am reviewing your work, like let's say how you have understood this law of fragments and how that particular element you simplified it. How you made a cluttered website into uncluttered one. Even a simple interface you can take. No need of taking even complex. If you are very scared about it, do it. Simply send me the before and after you will itself understand how this has become okay.