Day 78- Research Methodologies-100 Days 100 Skill Booster Sessions

Very granted. And a lot of people skip this step and they don't have what you call. I would say they don't give big preference at all. That is the big point.

Okay?

But if you give a preference to this and make it as a habit, I'm sure you guys will know why it is so important.

Okay?

So that is the major part of it. And let me, let me put this, put it in our group as well. Can somebody put the zoom link in the group as well? Will that be okay? A small help. That would be great. Just a zoom link.

Okay.

You should respond to the situation.

Okay.

Sometimes your client will ask you to develop a project with which is first. What first come to summit first. Okay, I did not understand anyway, fine. So the point here is we should know when to detach a process and research and do it when not to do it. That is the. That is the caution I'm giving you guys, okay? Because I know you guys will immediately start jumping into the mode of let me do research.

Okay?

But please think about it practically on that situation, on the problem solving. Whatever you have, you need to really approach and detach with the process.

Okay?

So that's what I'm trying to say again. Good. So now 76% of the failed projects lack a clear understanding of user needs. Harvard Business Review says that. Okay, I'm talking about the importance of research. This is a very well developed product. Like let's say a ventilator. If a ventilator UI is completely getting stuck and the doctor is not able to operate anything and the patient is dying and either we have to remove the plug tube from that patient or we have to switch off the ventilator machine. Or there is another safety additional feature also which you can keep in the ventilator to operate in the button. Sometimes if software gets hanged or freezed, you can use button. When we did the ventilator project, we understood why certain big companies have kept buttons. We were laughing when we did the research. Hey, why this company is keeping buttons here are gone. Or Those old days, 1980, they are giving this button. Then we understood. Oh my God. If sometimes software crashes, the doctors can also use the physical buttons to stop the ventilator and control it. That's a wonderful feature. See, it's a well thought through, right? So think about it. Designers earlier also thought about it and they've started designing it.

Okay?

So designers who integrate the research into their process are 35 percentage more likely to produce user centric solution. Nielsen Norman Group says that, okay, they are one good Authority for doing design research data. If they are saying you need to understand why it's important.

Okay, fine.

So what are the main objective of this particular class? It is to understand the basics differentiate between primary secondary research. I'll tell you what is mean by quantity, qualitative and also how you can ask questions to collect information. Many people have a big time problem here.

Okay.

And I'll also introduce something called a non conversational, non conventional research method tool for innovation. And you can. You can explore all these things.

Okay.

So that is the major objective of the class. First of all, what is primary and secondary research? I'll tell you very very quickly, guys. Okay. It's not a very big deal. See, when you collect any information like let's say like observe me carefully. When you collect information like let's say. Hi Bhatmavadi, how are you? Hi Ramraj, how are you? Hi Sharat, how are you? I'm just asking these three people a question.

Okay.

So I'm just asking. Bhatma Vadi, what do you like about our product? Tell me. Okay. You like this?

Okay.

Okay. You like?

Okay.

What is your real problem?

Okay, fine.

Ramraj, can you tell me what's your real problem?

Okay, fine.

Can you tell me what's your real problem?

Okay. Oh.

A. You. You don't like our product. Okay. Why you don't like? Come on.

Okay. Okay, fine. Okay.

Thank you. This is called primary research. Are you guys clear? Type C in the chat box. If you're not clear, I'll give you one more example. Okay. Good. A lot of people are getting clear. How come here?

Okay.

I thought of explaining you again. More detail.

Okay.

That's great. No problem. See, when you take something like a ground data with your hands that is called primary. Very simple.

Okay.

Like let's say have you seen population guys coming to your home? They will ask you how many people are there in your family? Four people.

Okay.

Everybody has Aadhar.

Okay.

No. Four people.

Okay.

No new kid is born. Now we need to add. Okay. Then five.

Okay.

Population authority will put a sticker on your house. You again. More detail. Okay. That's great. No problem. See, when you take something like a ground data with your hands that is called primary. Very simple.

Okay.

Like let's say have you seen population guys coming to your home? They will ask you how many people are there in your family? Four people.

Okay.

Everybody has other. Okay. No. Four people.

Okay.

No new kid is born. Now we need to add.

Okay.

Then five.

Okay.

Population authority will put a sticker on your house. This is called survey. This is called primary research.

Right?

But let's say if Ramraj is going to the online and then he's finding out there are 108 crore population in India. Out of which 60 percentage is women. Out of which more than 40 percentage are staying in the rural area. And out of which more than age 40 people are 50 percentage. This is called secondary research. Are you getting the population? Guys will feed the data into a system. And let's say Ram Raj is taking out this data that becomes secondary. This is not your source. You should not claim it. You have not collected this information.

Okay?

You have seen this information outside. So that is the huge difference between primary and secondary.

Okay?

Type clear. If you guys are clear with this primary and secondary, okay. Many people don't know there is something called tertiary research also. Let's not talk about it. Let's talk about the basic two things. Okay? Let's understand this basically. Super clear.

Okay. Good. Good.

Fine.

Okay.

So now let's understand one more concept.

Okay.

Direct data collected to user interface survey, focus group or field study. You guys go to field. You guys go to go to some kind of a supermarket. You guys go to your doctor. Or maybe you guys go to a hotel, restaurant. Collect information about your project. Whatever you do live primary. Remember you only can credit primary research in your projects and leave it just like that. Because that's it's your project. The moment when you're putting a secondary research. Like let's say I quoted this information, right? Why did I put nails in Norman group? Because this is not my data, okay? This is not my data. Harvard Business Review is not my data, okay? I have taken this information. I have to credit them properly. That is the ethics and code of honor being a designer. If you don't do it, then you will go to intellectual property rights. That that law will come and hit you and then you will go into a big problem. When I was in Germany for my exchange education, what we did is. It's unlike in India when we have to submit an assignment in design, okay. There is something called plagiarism.

Check.

Okay. They have a software. These German institutes have a software. When you upload your assignment or work in one go, it will tell you which information you took from the online Google and they will ask you not to upload your project. I was like, hey, I took one Google image. My. My teammate was actually from. She's from Germany.

Okay.

So she said, how come you will not. How come you will take from Google? I thought what is their react? Google Everybody takes it. No, no, no, no, no. Either you take the image, you create it in Photoshop and put it or you remove this project from your case study. Why here? It's a Google image, right? No. Somebody has designed this image. We should not use it.

See.

And there are many softwares to check it out. Please understand guys, I'm also talking about the ethics part here, okay? So please be a little mindful and yeah, one example to explain you primary research is you observe the user, test it in real time, conduct one to one interview and you can use many tools. Like let's say you can use Google Form. How many of you know Google Form? Jagdish? I know Google form, but I won't use it. Okay, you can use Google Form. Okay, you can use Type Form. This is a wonderful tool, guys. See guys, if you want. If you wanted to do a professional research, please use this tool called Type Form. Please make a note of it.

Okay?

You guys can try it out. It's a. It's a beautiful tool. There is something called Survey Monkey. Okay, you can try this tool Survey Monkey. See Survey Monkey. Type forms are little expensive, but you can use the free version itself.

Okay?

The user, even if you give 20 questions, no Google form, people will get exhausted. You how much time should I fill this? Have you seen if more than 10 questions people get exhausted, they won't give you real data. They'll try to complete the form and try to submit it as quick as possible. That reality data will not come.

Okay?

So that is why you need to use interactive forms. Go and use this tool called Typeform Typ. Just create a free account and try it out. It's a wonderful tool. Okay. SurveyMonkey, another beautiful tool. The beauty about these tools is you can track all the insights and data very superbly. I filled a type form which is close to 30 minutes and I did not feel exhausted. Because the interface and experience of you filling the type form is extraordinary. And it's a damn expensive tool.

Okay?

But anyway, if your company is investing for research and all you suggest your company. Hey company, you guys are getting lot of profits and clients, right? Why don't you invest on this type form? We'll use this for conducting research. I mean don't tell your company is making tell your company. Sir, we wanted to do a professional research, right? Why don't we invest on this tool? Your manager might not know your. Your design lead will not know. You have to propose.

Okay?

And there is a tool called Otter AI. Please make a note of it. These are all transcribing tools when you conduct an interview, it is good to talk face to face. When you're observing face to face, you should not put your like. Okay, let me note it down. Okay, let's like that. If you do that conversation will cut the person will lose the flow. That is why there is a tool called OTER O T T E R AI. You can install it in your zoom applications or audio or phone or anything. It will automatically record that voice and it will transcribe. You just have to ask one permission. Can I record this audio while I talk to you? Yes. If they say yes, you have to record. If they say no, you should not record.

Okay.

Keep in mind and just on this otter tool talk after you complete the interview in one click you can get the complete transcription of this Otter is a mind blowing.

Okay.

Some of our podcast we have converted into what you call the basic transcript using this order.

Okay.

Dow tail. Dow tail is to analyze the insight. In our earlier sessions we talked about doubt tail. It's a very, very detailed tool. You guys can try it out. Okay, that is the primary. What is secondary? I told you about it. Analysis of existing data report. If you take any competitor insight. If you go to Statista Forester. When you analyze the website, it all comes under secondary.

Okay.

Reviewing your competitor websites features, studying market and like statistics. I told you, right? So that is the part lot of people are typing out tool name. I'm just showing it to you in the front of the screen. Tripti are you. Are you seeing this? Take a screenshot. Okay, that would be better. Fine, fine, fine. No problem. Fine. Just copy this, copy this, Take a screenshot quickly.

Okay.

Secondary research, you can use something called Google Scholar. This is a beautiful way of taking guys.

Okay.

Google Scholar is a wonderful research tool. Nobody uses all these things. I don't know why.

Okay.

My favorite always is answer the public. This is the one tool you can be very, very smarter in one what you call name of the particular topic. You will know what people are asking questions. If you want to really solve a big problem. Being a designer, okay, so many times people miss that flow. They don't know what is really what you call the importance of collecting that information. And they have a big time problem. Okay, fine guys, and I'll give you one more information. And if you guys want 100 points, go to your learning management portal and mark your attendance. You guys are getting points for that.

Okay? Yes.

In the learning management portal, go to feed section. Good. So next is Crunchbase. See if you're using if you're doing competitor research, Crunchbase is a wonderful tool. You guys can try it out, okay? And you can use answer the public also for the basic search you can use Google Trends.

Okay?

And if you wanted to get some scientific data, Jagdish, I'm doing some kind of a product and service which is like I need some scientific validation. I need some what you call research level validation. You can use a tool called Science Direct.

Okay.

You can use a tools called Springer. See these tools will be expensive but you can get it on a free account and use it at least a trial version.

Okay?

There is something called PubMed. If you're your medical product designer, this is a one stop solution. PubMed. I mean if you're not a medical designer, you will not use it. But I'm saying in general, okay, these are all the general tools. You guys can use various secondary tools to analyze your information. If you wanted to get all the Indian, Indian companies, Indian, Indian, Indian government industry, Indian government officers, professional private, private offices, police station office, what you call the fire station, everything. If you wanted to get in one roof in India, you can go to a site called Indian Informatics center mindblowing website.

Okay.

Indian Informatic Center. I don't know what are the exact abbreviation of it but you can just type it in the Google, you'll get it.

Okay?

Nic they call National Informatic Center. I think so you can check it out.

Okay?

This website is going to give you insane level of data. I'll tell you an example, okay? You can find how much people are getting suicide per day. Maybe if you're developing a product related to them to help them to rehab or maybe to recover, you can have this data. You will know how much people are committing crimes. You will know how much people are what you call getting into this kind of problem. You will know how much people are having a nutrition problem. You will know how much people are getting into poverty, hunger, literacy, every possible damn data. You can get it here. And on top of it our always big tool is Chat GPT.

Okay?

Use the chat GPT Pro searches. You will get excellent statistics from there as well.

It's up to you. Okay? Clear?

Guys, are we clear? Can we move for the next part? Fast, fast, fast. We need to go for the next one.

Super.

Type out in the chat, see if you're clear. Excellent. So now this is a little confusing topic as many people are having a big time problem here. Okay, listen to me, listen to me. Even. Even though you may know about it. So Jagdish Why is this terminology quantitative, qualitative and all? C. To be very honest, till date in my any of my projects nobody has asked me to. What you call deliberately do this quantitative or qualitative research. Because people, they themselves don't know this.

Okay.

And people who know this, they won't be very hard on it. They'll tell you, collect the information, do the project. That's it. Nobody uses this word. Don't get very scared by this jargon words.

First of all, okay.

This is like a. Just a. Just a concept I'm teaching you. It doesn't mean you will have to memorize. You'll have to do. If your project really calls for it, do it. Or else leave it. You should know why you are leaving this also. If you are leaving this process, you should tell your client. Like let's say sometimes your client may come and ask you. Hey, why didn't you do the research? You can directly tell. Hey. Hi, Mr. Client. I came to know that our competitors did extensive research. And if we spend time in researching this you we will get the same data. Because our target market is same. Our project portfolio is same. And our ideal uses is same. And the ethnographic demography is same. So we don't have to do it. I took the data from the few competitors and then I started building the solution. If we do a pilot testing, some error is there. Then we'll go back to research. Let's not waste time here. Your client will be super happy. Your client is not a scientific laboratory innovation where he will invest money on research. He wants product. He wants to make profit. Very simple. That's what your client wants.

Okay?

And if you understand that need properly and help him with this data, it will be much easy.

Okay?

So you should know when to use, when not use.

Okay.

What does mean by quantitative research? What is mean by qualitative?

Okay.

First let's talk about an example. Like let's say how many of you like biryani here? Type one. The chat box. How many of you like biryani here? Type 1. Type 1. How many answers are coming? Type 1.

Okay. Okay.

Ramraj, what is this here? You are deviating the research.

Okay.

Okay. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11.

Okay.

12 people are saying I like biryani. This is called quantitative research. Quantity. How much? 12 people like biryani. Understood. Quantitative research.

Okay.

I'm asking another question. Why do you like biryani? Type the answer. There is no one answer for this. There is no one answer for this. Right? Where Ramraj will say, I like the taste. I'm from what you call I'm from Andhra. I like this dumb biryani. Kandasami will say Thanasami is putting one, one, one.

Okay.

When that dish has a name of biryani, I like it Jagdish. I don't know whether it's a chicken biryani or mut. People talk about it a lot. When you ask a question why, right? This is called qualitative research. That means. Yes, it's open ended. Excellent. Show me. Thank you so much. So this is called way of asking.

Okay.

Taste and potato. Sumana is saying okay. So there are multiple reasons, right? So you should know when to ask this question. Let's say if a person is conducting a wide research with 600 people, do you think qualitative research is possible? If you ask 600 people why do you like our product? What makes you say it's happy you will take one year to complete the project. That's not the objective.

Okay.

If you're doing with a multiple bulk volume and then you need to just get the data. Okay. Let's say if you're developing an e commerce website which is a competitor of Flipkart example.

Okay.

You just wanted to know how this website is really looking on the first go. Because a lot of people take a decision on the first go whether to operate this mobile app or not or website or not.

Okay.

You're just asking the people, hey, does it look like a shopping app? No, it feels like something different. Hey, does it look like a shopping app? Yeah, it looks like a shopping app.

It.

Does it feel like a shopping app?

Yeah. Yes. Yes.

If more than 100 and 200 people are answering yes, yes, yes, yes, yes. Out of 500, that's a 40% data, right? 40% people are saying it is recognizable. What about the remaining remaining people are not able to recognize. Oh my God. It's a problem there. More than 50% people are not able to recognize this as a shopping website. Maybe my color scheme is bad. Maybe my graphics is not correct. Maybe the way in which the e commerce website, what people are imagining in their mind is much different. I have deviated that. Let me go back and do the research now. Let me analyze the computer. Now then you take another 100 mean in that foreign in the 200 people. You ask another question. Hey, what makes you say this doesn't look like a e commerce website and say hey, I don't like this colors. People will say hey, I. I don't know. Like this doesn't look like Flipkart or Amazon. It looks like some, some. What you call some game app. Candy Crusher. What? Candy crusher. Oh, what makes you say Candy Crush? Because you put a lot of people will say different, different feedback.

Right?

200 people will tell 200 feedback. This is called qualitative. Are you guys getting it? Very simple. Okay, so the point is not qualitative or quantitative. The point is you should know when to approach this. Are you guys clear on that part? Type out C in the chat box if you guys are clear. Excellent, guys. Superb. Excellent. Okay, that's it guys. This is research topic. Leave home.

Okay?

Do the project. That's it. To be very honest, this is what is mainly called research methodology.

Okay.

But I'll tell you something, very nuances as well. Don't worry. So numerical data and analysis to behave, to measure behavior and the trend.

Okay.

Like let's say it's all mostly with the numerics with the numbers, the percentage.

Okay.

There is no second thought about it. You take metrics, you understand tracking, you understand how much people are dropping out. 55 people are dropping out. Simple. The data is clear. End of the story. There is nothing questioned over there.

Okay.

Why 55 percentage people are doing. That's a second mean. That's, that's little deviation. That's. That's a open way of asking it.

Okay.

You can use a tool called Google Analytics. I would suggest you can use a tool called Tableau. How many of you don't know this? See guys, each and every tool will take at least 30 minutes for me to explain. But go and try it out on your own.

Okay.

Maze, Maze. I've not tried but I've heard it's an excellent tool. If you guys are doing qualitative research and all these tools will help you and Tableau is a beautiful tool. There is a tool called Power Bi.

Okay.

Understand this.

Okay.

Last week we saw about Google Analytics in the metrics Mastery of Design. I mean not last week, last to last week. Metrics Mastering Design.

Okay.

We told about how you can able to get some data. There is a tool called Hard jar.

Okay.

These are all the tools which will be able to enable you to get some data.

Okay.

Like let's say how much people are. You can take them heat maps from this hard job.

Okay.

And how many people are clicking here? How many people are clicking on the homepage? You will get to know.

Okay?

30% users are pressing on the home screen. So we need to add the call to action there. Something like that. Decisions could be made.

Okay.

Qualitative understanding the emotions, motivation, behavior through detailed user feedback. You should understand user interview. You should do user interview. Contextual inquiries, daily studies, observing user interactions with the product, natural environment. Look back Miro. You can use a tool called Miro to note it down. Notion to note it down.

Okay.

And these are all the tools available. See, this is very, very important research point. I'll tell you my experience.

Okay?

So when we ask about a medical product which we developed in the, in the, in the earlier past. So when we asked people like lot of questions, like let's say what do you think about this? Because me and my team and three people are asking this question, they were little, not comfortable to answer.

Okay.

But they tried to answer this, that and all. You know what I did, I did a different method. I completed the research, then I said, thank you, Mr. He was a driver, ambulance driver.

Okay.

Yeah. We will connect with lot of stakeholders because we did a transport incubator where we have to study about the places where transport is really required. We talked to the compounder, we talked to the nurse, we talked to the ward in charge. We talked to the, the driver who's bringing the incubator inside the ambulance and then taking out. We talk to the dean of the department, we talk to the head of the entire big hospitals.

Okay?

So what happened is there was a lot of delay which is happening when people are coming into the hospitals.

Okay?

So we wanted to know like people generally say, right, traffic is there. That's why we took delay. That's what people say. But I was not convinced with this answer because I'm a designer, right? Maybe I'll take that stance.

Okay?

What I did is these guys are not comfortable to answer anything because the team, when you ask like a team interview, nobody will answer you. I just told, interview is done. Thank you so much for this.

Okay.

Can we have a cup of tea? I just asked that guy to come.

Okay.

Then he came. I asked him, which place are you from? I'm from this place. How much salary you're getting? Are you satisfied with this work? No, sir, Earlier I was getting this much. I'm not really satisfied because of family situation I'm doing here. Then I asked him a question, tell me why ambulance are getting delayed. He gave me the proper answer. Now he told, it's not because of traffic, sir. It's because people don't put the entry properly. We wait in the line because each and every patient has to get the entry in the sending station as well as the receiving hospital. Once that entry is clear with the doctors only they will start transporting the patient. See, problem lies somewhere else. Nobody is going to tell you this. Nobody will going to confront it. So you as a designer has to analyze in multiple perspective and try to understand what is the real problem. Then I asked him what do you think is the solution for this? He said, sir, there is no solution for this. You have to change the system only. You have to implement the protocols differently. No, this is not a one people problem. See this insights. You will not get it when you do a casual. When you do a formal interview. So you should know when to do a casual interview, when to do a formal interview, how to build a relationship with the person. The moment when you switch on your mic and then you say huh. Tell me what problems you are facing in the. In the device. People will be little nervous. They won't answer you. Or maybe they'll give you partial answers.

Okay?

But when you loosen them up, you get the real data.

Okay.

This guy started complaining till Narendra Modi Ji, okay? He complained the entire system of the entire problem, okay. In his purview. But the point is you will get a lot of insights, qualitative information when you talk to the people eye to eye and understand them. Because you being a designer has to see through the wall.

Okay?

You should not see, okay. Wall is there. I can't go beyond this. No, you should see what is there beyond the wall. And you should know how to jump and go and take that data. That is what is the primary quality of a designer. If you are saying everybody is giving this data then you can't really solve a problem or you can't be innovative. Please understand this. This is why I always teach our students which is called non conventional way of doing research.

Okay.

Sometimes you will have to understand what people require after two, three years. Sometimes you should understand, go beyond the requirements and see. Okay? This may be really required for the people in the future. Okay. This could be the possible way of doing the solution. Okay. This could be a predictive way of thinking, right? So this thought process, I got it from one designer. He taught me how to do this. It's a very, very extensive process. But I'll tell you shortly.

Okay.

So you can do something called a predictive research by the data. What you have you can think about like let's say what people might require for this kind of a solution. Currently it is not possible to solve. Maybe after a year or two we can do it. Maybe after five years this could be a solution. You Propose as a concept, you propose as a idea. That's what being a designer you can do.

Okay.

A lot of companies like let's say BMW, Apple, why I told they don't do research is they do a predictive research. See, Steve Jobs, when he came up with the iPhone, he didn't do any market research here. How many of you don't know this? When he did the market research, what their team told us, there is nobody to buy this iPhone. Why are you designing and wasting your time? That's what his team said. Did Steve Jobs leave that? He made the history out of it. Right? So you should know this side also how to do a predictive research and fill the gap of the market. So being a designer you should be on the two ends. You should not always wear the hat. Let me do research. Let me not do research. You should know when to do the balancing of this.

Okay.

So that being the set being said, this is a part and the nuances of design.

Okay? Yes.

So the next nuance of doing research is. Is effective questioning.

Okay.

I. I told you an example also. You can ask open ended questions. Like let's say what makes you say our product is good?

Okay.

You can ask a close ended question. Whether you like biryani or not. Ramraj can only say yes or no, right? Do you think Ramraj can answer something? He can only answer1.1 answer yes or no. That's it. So you should know when to ask a question. See, I'll tell you one thing. When you are attending interviews, you should apply these techniques. When somebody asks you, can you send your portfolio? What's your expected salary? Ma', am.

Wait.

What is your expected salary? They'll be like okay, we'll get back to you. Please get back to me. Which time are you getting back to me? Six o'.

Clock.

Okay, ma'. Am. Six o'. Clock. Should I call you in phone or can we meet in Zoom? 6 o'. Clock. We can call it in phone. Okay, ma'.

Am. Fine.

They're saying we'll get back to you in the results. When you. Are you getting back to me with the results? Ma', am, tomorrow. Why Ma' am, tomorrow? Why not today? My manager is coming tomorrow only. I need to review your design task with him. And your manager is a decision maker. Are you being a decision maker? No, my manager is a decision maker. Thank you, ma'. Am. Who's your manager? Name please. Thank you so much. When you ask the right questions to the recruiter, you will get the job faster. Many people will tell you Will get back, right? But it's your responsibility to ask the questions to the people. Ma', am, what are the interview process her? Mr. HR, you sent me a design task. But is this really related to your company? It seems like very different. I'm looking for design research skills. But it looks for only screen building skills. Am I really aligned? Ask the question, Save your time. If you ask the questions to the people, your life will start changing. Guys, I've recorded a podcast. Okay, long back, please go and listen to that today. The art of asking question. Being a designer. If you know how to ask questions, guys, your life will never be the same. That's why I always ask you to make question to yourself and also to the people. People will pull you in multiple direction.

Okay.

When people ask you interview, can you send your portfolio and resume? Ma', am, one second. Why do you need my portfolio and resume? I will come for the interview directly. No, Jagdish. We wanted to shortlist your profile. You wanted to shortlist my profile based on what? They will not answer. It's just a protocol. They're asking resume, resume, put, flip, put. When you ask a question, you will come to know the real data. No, we are going to analyze you based on the visual skill. What you have. Wait. Ma', am, you are going to analyze me based on the visual skill? Are you looking for graphic designers or are you looking for product designers? No, we are looking for something like a graphic as well as a UI UX role. Ma', Am, please be clear because there are a lot of interviews whom I'm approaching. Nowadays they are saying graphic design, product design. I don't want to do a kitchen role, man. If it's a product design role, I'm more than happy to come and attend the interview. If it's a mixed role, I'm not interested, man. Give this opportunity to others. Thank you so much. Bye.

Bye.

You literally saved your entire two days of doing design task by just asking one right question and concluding the call in two minutes. How many of you are getting bulb bond right now? Type BO in the chat box. People who are in the job special program will know this. This is what I tell them, okay? I literally help them with getting this kind of a breakthrough. Because you should know how to ask a question. Imagine guys, questioning is very important. Even if you do research, you should ask. Even with the hrs, you should ask. Even with the recruiters, you should ask. You can contact a guy called Muthu in our program.

Okay?

I gave him one material. Actually he won the award Last month in a challenge, I gave him 150 questions. What you can ask for HR, what you can ask for designers. What you can ask for recruiters and other people. Okay, Go and take it from him.

Okay.

I won't give you deliberately. If you are interested, you go and talk to him. Get it? Fine. And that is actually a very good material. You guys can try it out. Yes. I gave you nothing to talk much. Here, I've gave you the thing.

Okay?

What is non conventional research? See, this is little important. But it's not really. Don't be rigid on this.

Okay?

I'll tell you some important things. There is something called gorilla research. Like let's say if your product is going public.

Okay?

If you wanted to conduct some kind of informal testing to understand, you can do this kind of a quick search. Have you seen many people coming in randomly giving. Sir, sir, can you fill the form? Sir, such as can you fill the survey? Sir, have you seen many people doing this randomly? Sir, can you take one minute to answer our survey? Sir, we'll send you this. Sir, can you give you. That's called gorilla testing. I mean, if time doesn't permit, you can do. But if your company doesn't really have a very good research team, you can do this. But if you have a formalized team, you don't have to rely on this non conventional methods.

Okay?

Cultural props. Use creative tasks like photo diaries to understand environment and emotions. See, when we do a project, See one of my batchmates, he did a project in. No, we did a project in sexual education.

Okay.

A lot of people will not talk about it, right? We did a project on awareness of sexual education. We went and talked to many people. Many people are like they're running away from us. As if we are coming and going to kill them.

Okay?

Because this topic is not very prevalent in India. Nobody is very comfortable to talk to it.

Okay.

We talk to an auto guy. Brother, do you use condom? We asked this question. A lot of people are very scared to ask this. See guys, if you are a researcher, if you are a designer, you should be not feeling shy to ask certain questions. They may feel uncomfortable. That's why you need to use the situation properly. You have to take them in a. What you call a calm place where you too are only there. Don't ask in public. You tell how do you take care of your sexual health? You can ask this question, right? If you want to ask questions relating to topic which is little taboo. Of course it is not taboo. But we have thought we have Been thinking this as a taboo. That's how the Indian culture is also there.

Okay?

So when we did the research, what we have to do is we'll have to ask the right question at the right time to write people.

Okay?

And that guy, he said, he said like this. He didn't answer.

Okay.

We were like waiting, me and my friend, we both were waiting.

Okay, okay, fine.

Then we understood. This guy is not comfortable to answer this. Fine, no problem.

Okay.

So if you're doing this kind of a research, you should understand what is the methodology to do it. Like let's say in this kind of, in this kind of a very tricky questions. You can use a small scale. You can just show them a scale. Hey, out of this 10 scale for this particular topic, you read the topic here. Can you move the scale here? You can just fill them.

Okay?

Once they read it, they're not going to make it public, right? Like let's say how is your sexual health out of 0 to 10? Like let's say you're doing a very good research and you're going into some kind of a reproductive health center. And then you're asking them a question because you're doing some kind of a healthcare product for the reproductive. What you call doctors and other patients, okay? So you should not feel shy first yourself being a designer, please remove that hat and all these things, okay? We need to be neutral. We should work with any culture, any product, any people. Please understand this. If you wear that hat and if you go on one side, then you will be biased first.

Okay?

So you can use a scale. Hey, can you move the scale which is really comfortable, people will move. Instead of you asking a question directly, you can use some pictures, you can use some photos, you can use some kind of, what you call some kind of a scale to rate so that you'll know, oh, this person health is really good. Thank you. This person health is really low. See, instead of you asking a question directly, you're just showing some pictures or scale to understand. Are you guys getting it? If you're using non convent, if you're using a very different topic, like let's say this kind of a sexual health. Or maybe if you wanted to talk about any topic which people consider as a very taboo, but you should be little careful about, okay? Don't get beating in public income. Yeah. For this only our professor gave this topic deliberately. Okay, go guys. Get, get, get beatings and come back. See, we went to a slum, okay, to, to do this project. There was one lady who's who's at the age of 45. Okay, listen to this. So this lady was actually living in a slum and she said she's actually having six babies. I mean six son and daughter. And she's pregnant. When we went there, okay, so you, we. We asked a question like. Like what is really happening? So you have six kids and you still wanted to go. Yeah. And you're aware about the sexual health, right? How the. How does the baby forms? What are the menstrual cycle, all these things. You know what she said? It will be really shocking. You guys will get heart attack. You know what she said? She said, bhagawan, we did it in Gujarat, okay? Bhagavan gives this. She doesn't know how the sex happens and how the baby is formed. He said after the marriage, because of Bhagavan's what you call grace, I'm getting pregnant. She's engaging a relationship with her husband and getting the things. It's fine, she's getting it that way. But she's not aware of that. She's not aware of the cycles. She's not aware of how the baby forms. She's not aware of any kind of a health things which is turning to menstrual health and reproductive health. But she just delivers. We literally got heart attack. Okay guys, this is reality of India. Lot of people in the rural area are still like this. That is why certain population are. Are like this. And. And we. We cannot really complain who took them education or who gave them proper education. Tell me. We cannot blame these people. Also you'll get this answer from Muslim Sumana. I say, see that's why the cultural prop is very important. Okay? See, being a designer, please take this kind of a projects. It'll be really fun when you do it, okay? Enjoy it. Don't try to complete a portfolio and then get a job. Enjoy this kind of. I mean I would say learn all these things because when you do a very big level project, many people will question your assumptions. Many people will question your data. Okay? You should be very careful about it.

Okay?

Yeah. This is what is. Understand the emotions of the people and environment.

Okay?

When you're. When you're talking to some. One of our friend did a project in black magic. How many of you know black magic? They wanted to know whether it's a myth or not.

Okay.

They went for this priest and all these people, they started asking questions. Imagine here, these are all the topics which people are not very happy to talk or very publicly open to talk.

Okay?

Very secret topic. But if you ask right questions to the people in a way which they are able to answer this, you will get the data. Or else you cannot get this data in ChatGPT. Okay, for your information, okay. Reverse engineering competitors. See, you can use the competitor product and service and you can reverse map it. That's also an unconventional view. You take a website like let's say Flipkart and then you reverse engineer it. What's happening in the call to action button? Who is the target market? Why this colors are used? Why the spacing is used? How Flipkart has a product portfolio like this? Why they have not only one product, they have variety. So the moment when you think about this, you get the idea. Fourth is social listening. I would not suggest you guys to learn this because this is little complex. You can use a tool called Google Sentimental Analysis. How many of you know of this? There is a tool called Google Sentimental Analysis.

Okay.

You can use those tools to understand. But for you guys, it will be really expensive to buy all these things. Even your company. Sentimental analysis.

Okay.

Analysis. These tools will understand the people's emotions. Hey Jagdish, how come machine will understand sentimental analysis? No, it will analyze the people's behavior. Like let's say if in the new year everybody is mean. If in the February 10th or 12th, if everybody is buying some kind of a gift, it will exactly analyze. It's a like let's say Valentine's Day something like this, right? So and also it will. It will show you the timing which time people are buying. What kind of a gifts people are getting. So it will give you some kind of a sentimental behavior. This is what is our typical user doing in a typical day to purchase our product and service. And you can design products based on that. You can design offer based on that. Okay, in the mission four we saw about metrics mastery. I have given a detailed break walkthrough of this. Okay, Please go to that Job Special Hackathon v2.0 and watch the recording. Maybe if you need.

Okay.

Empathy mapping. This is too much old topic as many people do it, right? I won't talk to talk about this. Fine, you will get it in Google. Go and learn.

Okay.

It's very simple guys. You just have to talk with the user and map this feelings. That's it. Again, this is not the only way to do this. You guys be feel free to do whatever you feel to put in the data in your project. It's not like I will draw four lines. I will put empathy mapping. This is step one. Don't be that school, college guys, okay? Be a guy who understands people's emotion. Convert that into a solution. Solve the problem. Whatever is required to document it, do it. What is the whole purpose of documenting? Somebody has to read this and understand. What is the whole purpose of documenting? Somebody has to pick this project and do it in the future. What is the whole purpose of documenting? Somebody has to see my skills and give me job, right? If these three objectives are met, whatever you feel like putting it into the data, you put it. Don't ask me question.

Yagdish.

What comes in a case study? What comes in a portfolio? This is the wrong way of asking the question. When I would say not wrong, I would say you have not understood the whole intention of a case study or a project. Are you guys understanding the three points what I told you? Now type 3 in the chat box. If you guys understood what I said, now the last three points.

Okay.

If you understand these three points, now what I told you, you will know what to put in the information of the portfolio. You will know what not to put in the information of portfolio. Ultimately you are the decider. If you tell I did only this much in the project. People are going to ask you only questions in that, right? Recruiters are not going to ask you why didn't you make a 500 page case study. If you make 500 page case study and then if you show to the recruiter are going to ask question in that. Whatever you show guys, people are going to ask you question in that. Please understand that there is nothing called this much length. That much length of portfolio case study research should be. No? Yes, Sumana, I'm telling you understand who is going to review your case study? Sumana, like let's say if the recruiter is going to review you, he may be looking for skills. Show that if a researcher is looking at your portfolio or maybe your company's what you call other team member is looking at your portfolio, you should put those data because he can understand why you have come to the solution. Your designer manager needs that validation, right? Third, understand if somebody is going to pick the project and do it into a phase two, then you will have to give sufficient data why you did this. So understand who's going to review your project and build the case study accordingly. Don't try to impress others. That is not the. That is not the ideal way to approach a case study or a project or portfolio or anything.

Okay.

Think about it.

Okay.

Conduct research with the real time peers. Pair students into groups.

Okay.

I was thinking maybe we can do as a team project or something. But I would suggest you to do one thing guys. Now you guys not possible today, okay? Because the time is up. You got only a few minutes. I would suggest you guys did the two days project, right? You can include the new people also whoever has come and then you can try to complete that research and show it to. If you wanted to feel like doing a little research back in backward, please do it.

Okay?

I think a lot of people are also completing this two day project first. You can take one more day extra, no problem. Because. Because yesterday we did not have a follow up and all. So I would believe you can take today's time and try to talk to people and get some data. Apply any of these methodologies. You can do one more information interview also with the people. Use this techniques what I told you now and you can apply to the people and get the information. And once you're happy and satisfied, track back into your project and put it. Okay for you. For now, people who are completely brand new just observe this content and take it forward. You you are any which way is going to learn these things in the courses and materials. But this is a little deeper way of showing showcasing you that. But if you want to go and take part in a project, you can message in a group. I'll also add you to some of the projects which people are already doing. And you will know what people have did for the last two days. Saturday and Sunday some of our people are doing an intensive project. So you guys can able to take part in help them.

Okay?

So that is the way of doing it. And the case studies. If I have to explain you ideo please go and watch some case studies in the ideo idea observed hospital waiting rooms to design a better queuing system. How many of you don't know this? Please take a screenshot, go and read about it. It's all available in the online.

Okay.

It's not possible for me to detail it out each and everything, but you guys can take it out from here.

Okay?

Airbnb analyst competitor price trends for dynamic pricing picture.

Okay.

Qualitative research. Slack conducted a diary study to understand team communication. Take a screenshot guys. You guys can go and read it little later, okay? Because you will get only knowledge when you go and dig little case studies deeper.

Okay.

Dropbox tested user interest with a simple explainer video. In fact, I really like this one.

Okay.

Dropbox have really innovated a lot because of the design approach what they had.

Okay.

Netflix AB testing has a personalized Recommendation to optimize engagement.

Okay.

So one. One example I'm giving you. You guys go and take it forward.

Okay.

Jagdish, I'm feeling completely numb. Jagdish, what to do? Use this chat and prompts. You guys will get super clarity in going forward.

Okay.

I'm just putting this in the chat box. I'm just putting it in our. What you call. Where should I put. I'll put it in our WhatsApp group.

Okay.

Please go and take it and utilize it. You guys will get super clarity over here.

Okay.

Research methods.

Okay.

Use that prompts. I've just given you that because you guys can just take it out and try it out how it works.

Okay, good.

What are the learning outcomes? You guys develop a research understanding neatly and learn how to ask effective questions. The major major learning which you guys have got and gain confidence in applying the non conventional. Please remember you should know when to use the conventional and the non conventional.

Okay.

So you will be getting a more closer to user centric design products.

Okay.

Are you guys clear? What did we discuss? Any doubts in today's topic? If you wanted to do live and experience this, please message in the group. I'll add you to a team. You guys can do it. A lot of people are already working as a group projects. Please do it. Please continue that and apply any of the methods here and try to take it. Don't take a new project. Try to take the earlier project. What you guys are working and analyze. Oh Jagdish. I did not do my research properly. I did not ask questions correctly. Maybe I may get new insights. Try to do it. It will be really useful. Okay fine guys, any doubts? Thank you so much. Thank you so much. And I request a small help. Guys. How many of you are are. Let's say a small help from you guys.

Okay.

It is to help us get visible. There is a review link I've given you called trustpilot.

Okay.

Just put your honest reviews there. Don't write this that. Write honestly what you feel.

Okay. Write.

What did you take away? Like let's say the three takeaway. The link of Codex. Can you please send it Admin. Who is admin? Codex is there inside the. Inside the courses. Akash is there inside the program.

Don't worry.

It is there in the section four.

Okay.

Once you start reading the silver level courses you will see it in the section four.

Okay.

It's not publicly available. It's all inside available. Hyperlink, instruction, video, everything.

Okay, fine.

Okay guys, just a small help. Take few Minutes go to the trust pilot link.

Okay.

No, it will be available. Akash, it's available. First don't fill the Codex. Akash, first start from the basic course context setting power of one. Then you come for the codex. If you're not able to access that link, message me. It's 100 possible. Every day people are completing that. Akash, how come you will not get it? Maybe I don't know. Which link are you referring to? I'm really not sure. Can you talk to me after this call? No problem.

Okay.

Other people are clear. Guys, one small help. Take the trustpilot review link and give your honest reviews.

Okay.

What did you take away? 3 top takeaways in today's research methodology class. Okay. Don't tell.

Good. Good.

Good. Tell what is really good. Even if you're typing bad review. Tell what is bad so that we can improve. I would ask you a very honest feedback only.

Okay.

And this helps us also visible for all the people who are coming new in this program. And just type out. Hey Jagdish, I've learned these three things. And what's your one action part? You can just write it down. Fine. It will take two to three minutes. Guys, please take a time to fill it down. We'll be more than happy.

Okay.

For Akash I'll show you one information. Akash, just wait. Akash is very curious. What to do?

Okay fine.

Akash wait. First of all once you. Once you've taken the program, the very first thing what you'll do is go to the learning management system and you will see portal called courses.

Okay.

Click this. Courses.

Okay, click this.

Click this first course which is called welcome message. First watch that welcome message. You will get super clarity. You will not ask many questions. Main course. You should understand the context why we are doing this.

Okay.

And next is the power of one. You'll do a project in this. When you complete a power of one in a very fast way then comes the Codex. Are you understanding? Look at this three Codex document is available here. First you will complete the personal codex. Second you'll complete the creativity codex. Then you'll complete a one year codex. It would take one day for you to complete it. It is not a joke.

Okay.

Take it slowly. You will. You'll take at least three days to reach here. Not like today itself. You take. Once you complete this, go and book a one to one call with me. Then we can talk. Then you start completing the bonus. 1, 2, 3, 4, 5, 6 cop main only. I'm saying Akash main only. I'm saying I told you about the main only. Main course only.

Okay.

This. This review. This form is related only to for today's session, right? What?

What?

This form you have sent related to today's session? Yeah. Today's session or general feedback. Anything you can give. No problem. It's a general review only. Okay. See, trustpilot is a AI platform.

Okay.

It will remove all the duplicate reviews or any other fake reviews. That's why organically I'm giving you guys and you guys fill it out. What? What you call. You can talk about our earlier experiences. You can talk about inner circle call. You can talk about today's session. No problem. But the reason why I sent you is a lot of people are also in the call. So I thought. Okay. Maybe it is very helpful for some people to just rate us on the go.

Okay.

It's up to you. Tomorrow also you can give one more rating if you feel like. Like. Let's say you took some course in our program and then you watched this course you really like. Just save this link and do it. That would be a good thing for us as well.

Okay. Yeah.

Fine. So Akash, were you clear now? Aakash, you can use the link what I sent you now.

Okay.

That's our portal to login lms.

Okay.

Click that and put your mobile id mobile number. You will get the OTP and then you go to the courses. You will access the course inside this codex is there. Fine. If you're having any doubts you just send me the screenshot. What error you are getting will immediately revert back to you. Okay. Mostly our platform is not having any kind of idle time. So 24, 7, 365 days it works. Unless until some server down will let you know. But that has not happened so far.

Okay. Yes.

Fine guys. Good. Any other doubts is there? I'm more than happy to answer you. Go ahead please. Actually a lot of people are asking questions in YouTube Live. The point is I'm forgetting to go to the Chad. Extremely sorry.

Okay. Okay. Okay.

People are typing c in the YouTube live. Okay, fine.

Fine.

Okay guys.

Okay.

Ask me question. Guys. People who are on the YouTube live.

No.

If you have questions you can ask me in the chat box. Sometimes I'll come and answer you or else I may forget it.

Okay?

Yeah, no problem. If you are in the zoom it'll be more convenient for me. I'll immediately see your feedback and I'll explain you again. All good. Thank you Sharat. Thank you. Thank you. Akash. If no doubts is there we can end for the day. Have a great day guys. Please apply these methodologies. Tomorrow we are going to see something very interesting and the next 21 days is going to be very fast based guys.

Okay.

If you wanted to make this early morning waking up as a habit I would highly recommend to come and take an advantage.

Okay.

And I'm sure this will be a great thing for you. Prompts for the last morning sessions about affordance and discoverability. Oh Akshita, just message me, I'll send you. I have it ready in my sheet. I'm just copy pasting and sending it to you.

Okay.

Just wait. Thank you so much Namraj. Thank you so much. Tripti. Yeah. YouTube channel.

What?

Tripti YouTube channel. If you wanted to go and watch our live. Okay. You can watch this one. This is our YouTube channel link Tripti. Okay.

Take it. Okay.

If you want to go and. But. But don't go and watch and get confused.

Okay.

Follow your learning pace. People who are public, they can use this for some specific reason.

Okay.

If you are a student, please complete our basic program. That's the first important thing.

Yeah.

Do we have any class in the evening today? No.

So.

Tuesday and Saturday our classes is there on only Tuesday and Saturday.

Okay.

Tuesday early morning 5:30 to 7:30. Evening Saturday 6 to 7:30. Okay. That's our actual time. But morning booster sessions. We are doing it every day. Morning six o' clock to have like let's say I told you, right? That's I'm doing it for the public that you can participate. It's an optional only Saturday. It will be little difficult for me in the evening.

Yeah.

Saturday, Sundays. No problem. Just let me know. We'll try to see some alternate for you.

Okay? Yeah.

Superb guys. All the best.

Take care.

And if you have any doubts you can reach out to me. Bye.

Bye. Okay. Thank you. Thank you.