Day 80-Synthesizing Research Insights100 Days 100 Skill Booster Sessions

So which is more of like let's say it is a skill with respect to research methodologies. Okay. Being a designer. So it's a very, very vital skill we have been talked about. So this is going to be in continuation to that. Okay, it's going to be in continuation to that. And also let me put it in speaker mode, spotlight for everyone. Yes guys. Excellent. Good morning. So first of all in the Monday's session we talked about more of research methodologies. Okay. We talked about qualitative research and qualitative research and we pretty much talked about like let's say how do we do the primary research, secondary research and also we talked about certain kind of questions like let's say open ended questions, closed ended questions. So this is a very important part of the start of the design thing. Okay. So see any business who starts or any projects who starts or any idea when they start. This is the first phase everybody goes through. The reason why many startups fail. The reason why 95% startups fail in the first one year. You guys know that statistics, right? Every startup in India who starts in the first year, they fail. 95% fail. Remaining 5% in next 5 years they will fail. Only 0.001% startups will really sustain this whole ecosystem. That's what is the statistics. Okay? Why? It's because they the validation and the research is not done properly. You being a designer are one or the other way going to fall into that, right? Either you'll be working for a startup medium scale or maybe somewhere, right? So the ideas will get only validated when the research methodology is very, very very, very strong. Okay. Oh, share the joining link in the group. Okay. Okay. Okay, that is fine. Guys, just give me. Can. Can can somebody volunteer and do it in our group? The zoom link. But live link. I will do it on my behalf. Okay? You don't have to worry. Oh, already D has did that. Hey, thank you da so much. Thank you so much. Thank you. Thank you. Thank you so much. Okay. Okay, so let me. Let me take the YouTube live stream, okay. Because yesterday also a lot of people have asked me. Jagdish, you have not shared me the stream key. But if you go to my YouTube channel guys, it'll be directly there. If some. If by any chance your friends are coming and watching out, just. Just tell them six zero zero it will exactly pop up red color. Okay, Just to. How do you. How do I. Okay, just give me one second guys. Some technical things are happening. Okay. Just a second. Okay. I need some automation in this like let's say the moment when I talk, automatically the link goes and paste, paste in certain WhatsApp group. It will be really good. But I don't know whether if that kind of an automation is available or not. I have to check with YouTube whether it's possible or not. Okay, great guys, fine. Let's come see what everybody does. Will they come to, like let's say solving any problem? Like let's say when you go to a lawyer, okay. Like let's say when you go to a doctor, like let's say when you go to, when you go to any kind of a psychological counselor, what they do when you go with the problem, they ask you questions, right? You can't hide anything to the lawyer, right? You have to explain everything what happened and what is the reality. If you hide it, then probably you will not get the correct counseling or maybe the correct advice from the lawyer. Right? So including everybody does the research properly if they wanted to solve some real problem. And people get paid crazy for that if they solve a big problem, right? Marriage counselors and other people, when they solve that problem, they get hefty paid because they do the research properly. They ask questions, they understand what happened. They try to understand from the both the sides what are the reality. So researching is very, very important. You cannot skip this stage, particularly being a designer. It's a vital, vital skill. What we are seeing, okay. And we saw certain nuances on the day one, but today we are going to see something interesting as well. Okay, so I'm just showing you the screen. You guys can tell me whether it's visible or not. Okay? Visible. Can you confirm me? Yes. Great. Okay, so yesterday we saw the hackathon, so, so it was little different. First day we saw about the research methodologies. Please go and watch the YouTube live stream. It will be very, very helpful for you if you're a ground zero beginner. Okay. Yeah. So now we are going to talk about synthesizing the research insert. So a lot of people collect data. Okay. A lot of people have collecting primary information, secondary information. What I can see is they don't know how to synthesize and make insight out of it. Okay, so yesterday also one of our students, she collected a lot of information and then she said this is a problem, this is a problem, this is a problem. Then I try to ask her what makes the people say this is a problem. Can you break that down? When I ask her, she's like, no, Jagdish, I did not ask it. No, I. It doesn't occur to me, see, it is a mandatory skill which every designer needs to develop. See. Let me make it even more clear guys. Skill booster session. I'll be telling you a skill example. Do it. Okay? But you will have to practice it multiple times. Skills will only come when you continuously practice it. It's not like you hear it out and then you leave. It was going to come as a magic for you. No. Any. Any skill. When you practice it for continuously 31 days, it becomes a very habit for you to practice that skill again and again and again. So I'm not asking you to take the hundred skills and learn it. You will go mad. Pick three or four skills or maybe whichever is relevant for you to achieve your goal. Practice it regularly. Let's say if you wanted to practice sketching. Let's say if you wanted to practice like let's say ideation or if you want, in this week we are going to see ideation as well. Okay? Let's say if you want to practice brainstorming or something like research methodology, take that consciously go deep. That's what I'll tell. Okay? Because a lot of people have been joining you. I have to tell them with camera not working. Hey, is my camera working? Anju, your camera not working. Okay, guys, tell me if some audio video problem is happening. Okay? I'll correct it. Okay guys, fine. No problem. So first of all, so I just told you about why it is important. Okay? The skill session is very important. Once you practice it, it becomes a habit. Hearing will not change anything. Okay? So particularly the raw research insight into a meaningful insight to take a design decision. So when will we take a decision? When we have enough fact, we cannot take a decision. We cannot conclude that this is a real problem with only assumptions. Okay? That is why this insight is very important. A lot of people use this jargon terms. Hey, I need to do this empathy mapping. This journey mapping. See guys, don't get scared away by this. In fact, my students who are all going for the interview. I will never ask them to put these words in their portfolio. Remove this primary researcher, secondary researcher. Recently I talked to one recruiter, okay? He said to me, Jagdish, don't send portfolio which is having these terms. He said this directly because these people are templated people. They don't think out of the box. It's a waste of time for the recruiters to see all these things again. Okay? So the reason why I'm making you understand this. You have to see a problem is a problem. How you go and approach It. It's the very raw and natural way of solving it. Please do document that in your portfolio. Don't have some benchmark. Somebody has said in Jagdish. I watched on YouTube video. So everybody's saying empathy mapping is important. What to do? You'll not become. You'll become a copycat designer for sure. How many of. How many of you want to become a copycat designer? Type CD in the chat box. Copycat ccd. I don't think anybody will type in the chat box, right? So if you want to become a novel designer, please think how did I solve this problem? Oh, I used five steps while solving this problem. Let me document that that becomes a portfolio. There is no question to. To ask like Jagdish, what should I put in my portfolio? This is like the. Like let's say. See, I'll tell you one real example. Okay? Like let's say in your house there was a big problem happened. Okay? Like let's say it is all dripping. The water is dripping inside your house. Okay, let's say in your. In your front hall you are having some kind of a roof. I mean, which is like a asbestos or something. Heavy rain is happening. Crack happened and water is dripping, right? So you tell me, how did you solve that problem? Did you do any primary research? Did you do any secondary research? Did you do empathy? Probably you would have done, but not in a linear way, right? You. You took our approach. Okay. What makes this happen? Okay. Okay. Because of the rain, it is happening. Okay. Because the rain is very intense, it is happening. Okay. First let me put a bucket to collect the water. Let's clean the floor. Okay? So what we will do is we'll try to put a tarpaul sheet on the top of the thing. I'll put the umbrella and then I'll go. And then I'll put it, right? You try to solve it on that moment, right? And the next day you call some. What you call some. Some guy who can fill some cement. And after that you'll try to understand, okay. What has really happened. Okay? Let me go and take another new roof and then I'll replace it. Let me put it what other people are doing. You ask your relatives. Hey, my house is like this. How are you protecting? Okay, There is something called steel sheet. Okay, Let me buy it. What? What you did is a computer benchmark. What you did is a fixing of solution. What you did is ideation. Everything is there. Whatever you did, all the double diamond is inside this. But think practically how you will solve a Problem. If you are able to think in your mind. This is what I did to solve the roof problem. That becomes a design process. That becomes a research methodology. That becomes a solution. That becomes a process. That's it. Don't force fit anything just because somebody has told you. There is nothing rule book in design. Like you have to follow this. You will have to. First we have to start with only primary research. Please. Okay. I just wanted to make you guys unlearn because lot of people are learning lot of things in the online. That's the reason. I'm just giving you a heads up to please unlearn it. Okay, fine. So why synthesizing in research? Insight is very crucial because this creates a very unique differentiating factor. What are the real problem? See, it bridges the research and design. Translate the data into actionable design opportunities. So can you guys tell me one example? Like I think a lot of people are working on this project, right? Everything is clear. Okay. Ramraj. Fine. So who's the team? Sharath, you are. You're. You're doing one project, right? You guys. What is that project? Like? Can you just name that that? Yeah. You guys are working on good nutrition. Something happening? Yes. Yeah. Just. Can you show me your insights, what you collected initially? Like you have any Miro or something like collected in a PPT Google form? Something like you have. I'm just. I will take one real example and then I'll show you how to convert this data into actionable design opportunities. Okay. Meanwhile I'll just explain. Sharath, you can just send it to me. Okay? Yeah, yeah. So it bridges the gap between the research and decision making. That is the major important thing. Second, enhancing the problem solving. So how will you solve the problem? By collecting enough information quickly. Okay. What went wrong? How you solve the problem in real time, right? Think about it same. You will do it in your habit as well. Enables innovative solution by understanding pain point. Improves stakeholder communication. Simplifies complex data for non designers, this is the most, most important thing. The moment when you find out this is a problem and then you're able to bring some kind of insight for that and break it into a small easy language. It helps the other people to know clearly about what you're trying to say. Okay. So this is the most important thing because you are not always alone. Like let's say I'll take one example. Guys. Guys. You can see my mirror screen, right? Fine. Miro. Sharat. You are able to see or you are able to only see? My mind map. Okay. Why is this happening? Just A second. How do I put it? Yeah, Everything flushed in one screen. Okay. Okay. Okay, cool. So like let's say problem statement, you guys have taken this and like let's say some people have collected some information from various sources. So like, like, like you're, you're having a lot of information. Like let's say it keeps on going. Like let's say some, some solution you guys have taken. Okay, let's not go into solution, let's go into some data what you guys have collected. Okay, like let's say let's read this. Personalized demand. 80% consumers prefer personalized experience. Yet food apps often lack that. Okay. Health trend 7 trillion wellness markets reflects the rising demand of this. 70% of the consumer consider cultural diet. Halal kosher and Jane options are under presented. See, so there is one statistics here. Okay, like let's say 70% consumer consider cultural diets. It's a global data. But halal kosher and Jane options are underrepresented. That means there is a big misrepresentation happening for this kind of a specific cultural based foot, like a religious based foot. Right. Like there's a Muslim Islam community and the Jain community are being underrated. So how can you make this actionable insight? See, don't think ideation. Now please understand we are not creating ideas now. Our mind always works on answering some question, answering some solution. That's how psychologically we've been tuned. When somebody asks you a question, have you observed like let's say now I asked a question to Sharath, he tried to answer that. Right? He will not give a moment to think. Jagdish, can you tell me what purpose you are asking? He didn't ask me that. So there is an intent, intended ability in our brain which let's say if somebody asks a question, we'll be intuitively answering that same like that. When some challenge is put in front of us, we'll immediately go into ideation. But being a designer, we'll have to stop it. You have to tell, hey, wait, wait, wait. What are the insight? What are the insight? So synthesizing that insight is a very important phase. That is why I'm teaching a particular day for that particular skill set. Okay, so you take this information and then you try to draw one, one parallel around it. It's a charath. I'm just editing it. Okay, later you can delete it. Okay, so I'm just taking one, taking one sticky. I'll take one new color. Okay, I'll take this one. So I'm just Saying like let's say Jane. Okay. And let's, let's duplicate it. Let's put, let's put Christian. Okay, let's put Hindu. Okay, let's put like let's say Buddhism. So there are a lot of cultures available. Okay, I'm just putting. Your spelling is wrong. But anyway, okay, I'm just putting there are cultures available. Okay, let's talk about geography. So what happens when it comes to like let's say rural. Okay, a rural Hindu will behave differently, A rural Jain will behave differently. Okay, let's talk about urban. Okay, urban. Okay, so is there any impact between these things? Like let's say the same, what you call the same culture. Like let's, let's, let's. So there is a cultural impact for this people as well. Okay, I'm just trying to segregate it. I'll put a different color for this. Okay. And I'm just trying to create a parallel around it. Okay, I'm just drawing another parallel here. So the behavior of these people is very different for your food conception, for the, for the awareness what you're trying to say. Okay, See from any point you can able to draw some insight like this. Okay, so what do I do with this? So my problem is people are having a customized tailoring options they have in order to consume it very, very carefully. Right? So there is a cultural gap of 70%. Your problem statement is to bridge that. For that you're collecting some information, you're gathering some info. You're also building some kind of what you call mind map or anything to just create one kind of a, what you call bridge. Ideally what is happening when you're converting research insight into some kind of a decision making ability is you're creating a bridge. For that bridge you have to think little loud like let's say, okay, what do I do? This culture people, what do they typically do? Like let's say in Hindu culture, typically what they do is during temple occasions they consume. Okay, no non veg. No non veg. Okay. But there is a times also this people can consume vegetarian. Like let's say non veg. Like let's say if they go for a specific God and a specific purpose, these people do this. Okay, so we have some kind of a classification here. So let's draw one arrow mark here. Okay, let's draw another arrow mark here. See I'm just creating one small parallel around it. So what about this culture? So Jain culture always doesn't take non veg. Okay. And you can just map it always it's non veg. No non veg at all. I'm just trying to draw some arrow here. Okay. I'm just trying to take some, some mind map and then I'm just crazily putting around. Okay, so Christian culture, they don't have any kind of a restriction. They do for what you call, irrespective of whether they have any religious occasions or not. They just take it. I don't know whether if somebody has some, what you call some allergic to its non veg. These people will not take. Okay, but like let's say, let's, let's take. Okay, like let's say if person is allergic, probably he will go for non. What you call. Yeah, second I'm just taking. See, I'm just making a very rough diagram because this is how the mind map will look like actually. Okay, the person is allergic, probably he will go for no non veg. I can able to take one condition as well. Like let's say there is something called a conditional diagram in Miro. You can import that if no, okay, then this person will take nonvitch. Okay, so there are multiple variable that is trying to come across. Okay, you understand? And then you find a gap, you understand? And then you try to, to, to try to make a solution out of it or probably a gap out of it. Right now we are not ideating, we are just finding out the gaps, strong gaps. Okay, this is where it could be intervened. Okay, this is where it could be intervened. So like this, you start creating some mind map around it. Okay, let's go back to the mind map. So I'll show you some statistics. 75% of the companies using research synthesis see increased user satisfaction. The moment when you go through this kind of a detailed analysis, even for your existing solution, you find lot of informations you may be not missing, you may be not finding out in the regular pattern. Once you start drawing some patterns means what? Once you start going behind each of the scenes and then trying to understand how a rural guy behaves, how an urban guy behaves, how the guy who is practicing religious cultural will behave, how the guy who has an allergy will behave. Okay, let's focus more on allergy. Like let's say the project will be entirely shifted towards allergy. Okay, you start talking about what are the allergies available. Like let's say gluten allergy, this probiotics, this milk allergy is there. This non veg allergy is there. Some people are allergy with crab. So write down that you're just narrowing down further. Okay, so what makes this person allergic? Let's talk about that. Like let's say if you're building another mind map here, okay, what makes these people allergic? Maybe I'll try to take a new from this. What I understood is if people are allergic, like let's say if you're working on a country like a Christianity country, okay where the Christian population is 80% so whatever solution you're going to make it will be going to be a most what you call suitable for these people because the other cultural people are little low there. So let's understand what makes the Christian person take a personalized childing choice. Okay, so for him allergy is the only problem or else he will take the food, no problem. Okay, so what are the types of allergies? What are the types of allergies? Can you name some allergies? Sharat, quickly can you name some names of allergy or through where allergies? Getting what we discuss like oil maybe get some allergy. Okay, people have that oil then we can say like some seafoods. Okay then okay, yeah this type of milk, Milk products, meal milk products. Ah, milk products. That's a very common allergy. Okay. A lot of people have this problem. Okay, so what you, what you guys are doing is actually white is pressing like this, okay, Milk. And there is something called what else, what else? What allergy I have. I mean if you just quickly go to the online you can find a lot of allergies. Let's say allergy two. Okay, so whatever. So now what you guys are doing is you guys are going to fill out this information and you change the color. Okay like let's say, okay, let this be fine. So what you guys do is you try to list down like let's say what are all the possible food in this category. So what are the oil food. Like let's say you can say food like, like let's say gravies. Okay, like let's say something like, like let's say fry. Okay, something like you mentioned. What about the food items? Okay, seafood, what are all the food? Like let's say you can put crab. Okay, you can go and do a research. If you go and talk to your users probably you would have got some research data like this. Okay, from there try to pick out. See Miya has a wonderful future called Miro Assist. Okay. When you put your whole data into it and then you ask can you pick out the food items from this automatically Miro does it internally. It's an inbuilt AI Tool. Okay. Or you can do it with the chat GPT as well. You guys try it out. I'm just giving you an example but you guys can try it out parallel. Okay. So the reason why I'm trying to draw is like let's say if I keep this one one in a. In a different color. Okay. I'm just trying to change it into a different color. Okay. Let's change this guys into a like let's say yellow color. Let's change these guys into a like let's say pink color. So what is happening is these are all the variety of allergies. These are all the food that causes the allergy. And by coloring this, your team will clearly understand there is some kind of a pattern connection here. These are all like oil based. These are all like seafood. So if you're targeting a seafood based restaurants or maybe if you're targeting only like let's say there are many specific Instagram channels I've seen. They are like seafood explorers. They will only put the seafood restaurants across that particular region and then they'll try to promote that. Okay. Their strategy is very clear. So they are also building a customized application where you can go and only book this kind of specific seafood in and around. Like let's say if you're in Chennai or maybe if you're in Bangalore. So it's. It's around like that particular restaurants will be available. You can go and find out in that Sharath and his team can able to fold to put these allergies are possible. You guys can. He can able to put like a plugin or maybe he can able to put like a small solution part is next. But let's come back. Okay. So what else I can do? One gap is I can find a specific type of food. I can. I can find a geography based food. I can also go in depth also like let's say who consumes crap on what occasions they consume crap. Like let's say seafood. Like let's. Let's take mutton will not come in seafood. I'm extremely sorry. What is the other one? Calamari. Calamari Helmari Calamari CLA C A L A M R Y Calamari. Okay. I don't. I'm not sure what is that. Okay. So I think in. In Kerala the non veg seafoods are very very famous. Right. So people consume often. The occasion is really good. This allergy problem having lot of issues. So people are really scared to have it. But correct those who are interested, they can take it. Sure. Sure. So there is something called shrimp. Okay, see you should also understand the Kerala people will take a lot of seafoods because of the geography advantage. They have this sea and also they have a lot of this rivers and they call it as a. What you call pura. I don't know, like some, some word they use. Right. So the thing is. Yeah, so what they, what they do is when I went for Kerala also every day you'll be getting non veg in your streets. Like let's say in same day you will get three different type of fish. I went to my aunt house like in, in one meal, she prepared me three different type of fishes. I asked how for people who are staying in our place we get only this refrigerated fish because we are out of the sea. Right. It takes transportation cost to bring there for these people. Maybe the ice refrigerated non veg food is also becoming allergic. So you need to think about region wise specifically how it's going to be helpful. So when you take these foods specifically for the Kerala market or something like this, you get even more clarity. You get even more deeper into finding out what are the real issues. So this is how you try to connect patterns. This is how you try to connect information. You which is like building the data and getting closer into finding out the reality. So many times what happens is people stop, people think, okay, this is enough, let's find a solution. No, the more time you spend on researching out and finding out the relevant information, the better it will be to take a decision. See we took a now rough decision. Okay, the decision is let's focus on C food which is people who are staying only in the seashore regions. Let's only focus on creating an allergic awareness message for these kind of restaurants. Very simple. Let's go to the fisheries department or maybe let's go to this department. We'll try to create an awareness campaign. Let's run a hashtag. Probably let's run a what you call a digital campaign or probably let's go and run a awareness campaign inside the fishery department. Through this we are reaching out thousands of people so that the message is spreaded. This could be one solution. Okay, see I'm telling you how to, how to gather the information and convert that into a insight and how we can bring solution. Or maybe you can build a like let's say an application or probably you can build a website where you are going to put this kind of a solution in a tablet column or maybe you are going to put it as a alert Information. Hey guys, this is allergic which we found. If you guys have this problem, please don't consume it. You can also put one in more information in that saying this is the symptoms that you are allergic. You may be allergic in perfume and all they used to tell. No, you have to first put it here and keep it. If nothing happens here, then your skin is really taking that. Let's say there is a region inside the neck also. So these regions will not get allergic in your human body. So something like this Sharathan team can mention. Let's say there is something called allergic tester we have. So if you just find this kind of symptoms is there probably you may be allergic for food or maybe for crab or so something like you can able to give lot of alternate ways. How Patch test. Exactly. Chitra. Perfect. Correct. So when you go for allergic doctors and other this gastroentestology or whatever. So these people will do all these problems. Okay, so I also told you guys to talk to this gastro. Yeah, yeah. So you will get more clarity over there once you speak to these guys. Okay. So the reason why I'm telling you this, every company does it. Whether you do it or not, every company does it. A proper Design Studio. Okay? 60% product failure results from misinterpreted or overlooked insight. See now we may also have overlooked the insight. But if you go properly and then you analyze, you will get the data. Okay, so team Synthesizing effectively are 30% more likely to meet the project goals. Very simple. So let's understand background behind it. Synthesizing activates your prefrontal cortex supporting problem solving and creativity. I always talk about this prefrontal cortex, but anyway you guys know about it. What is this? Okay, and also problem solving and creativity through cognitive chunking. What is cognitive chunking? How many of you have heard this? I'll tell you what is cognitive chunking? When so much of information is available, like let's say if I see this information sometimes what happens? Our brain stops. What do I do with this? What do I do with this? When you see a data like this, but when you put it like this, what happens? There is some clarity, right? There is some first level of refinement or filtering is happening. So think about that inside also in your brain there is something called chunking which will happen when you program your brain your skills accordingly. Okay, Let us view the data like this. Let us try to create a pattern like this. Automatically your chunking happens inside it. So you become clear first before you presenting to the others. Okay? Encourage empathy to activate mirror neurons. We'll talk about mirror neurons later. Okay. Related deeply to the user experience. So you try to create the same experience how the user feels while you do the research. That's called mirror neurons. You activate the mirror neurons for the people and automatically they also feel the same way. Like how you used to feel. Okay, now let's talk about four things. Guys. With this we will be concluding this session. Okay. First information is organizing data. Whatever you collected. Sharath has showed me the data, right? What are the information? He put lot of data. We categorized it. I just showed you an example how to categorize that every time when you have a lot of data, guys, your first responsibility is to categorize it. You will not get any idea without categorizing it what to do. You can bring hundreds of problems with just one allergic topic. Okay. Lot of people tell Jagdish, I don't know how to find out the problem statement. I don't know where to end. This is how you start. You have to categorize the data. You have to organize the information. Okay. Which is the pain point? What are the goal? What are the frustrations? Group it in this also you can group another three. Like let's say in the Christianity people. In the people who are having SRI Foodology. What are the pain point? Do they have? What are the goal? Their goal is to eat the food, enjoy the experience. What is the frustration they have? Write it down. A fitness app identified lack of motivation as a recurring theme through the survey response. It could be like this, right? Some example I'm giving. So what are the methods to do it? Affinity mapping. Affinity mapping is a great way. Guys. What does mean by affinity mapping? What we did exactly is called affinity mapping. How many of you don't know this? Use sticky notes are digital tools like Miro. You can just try to segregate some data with some colors or you can also do it physically. See, I love doing it physically. Actually I don't have. Just as I can give. Give me a minute. Okay, let's say I have something like a. I always have this even in my office. Okay. I only ordered that in my office. My, my. My team that doesn't have it, they do everything digitally. But I am a hands on physical person. Okay. Like let's say you take this kind of a sticky notes. You write it. You put a color like this. You write it down. I'll also put one small thumbnail sketch here. Go and go back and watch the day two or day three. When we started the skill Booster session. First one week I taught about thumbnail sketches. How we can create a small. Quick, quick thumbnail sketches to just represent. Like let's say you have a fish allergy. See, that's it. Fish allergy. It doesn't look like a fish, but anyway, that's it, right? So you'll have to communicate. That's it. You'll have to communicate that this is a fish allergy. Take it, stick it somewhere else. Like let's say you stick it somewhere like a. Let's say this. Let's say this is your board. What you have in your office, just stick it. That's it. Go for next. Next one. Okay, next is stream. Okay. What are all the fish allergy available? You can take a small. Another sticky notes, something like. There are some colors also available. Okay, you can get this. So can you see guys, get this 3M post its. Okay, you can see the small, small color, right? Use a different, different color and try to stick it. What are all the associated logic for fish? Okay, you can have a thread. You can put a pin and then you can draw some thread over there. You can also create some kind of a connection. It will be very fun. Guys. When you do it, live with your design studio. That's why I ask students not to start their career with remote jobs. Not to start their career with work from home, staying in comfort zone too much. Go to the studio. Even the salary is low. Sometimes you'll have to experience certain digital, I mean certain studio experience life. Because you know people, how they discuss when 10 people are standing in front of you. When you show the sticky notes, certain people will say, hey, no, fish is not a real allergy. You will be like, how fish is not a real allergy. No, I don't think fish is a real allergy. I have not seen much people like this. No, no, no, no. Fish is allergic. Let's do some kind of a statistics. Let's take that. So many discussions and debate will come. This is how you grow. This is how you also understand how the other perspectives is also coming. How you knock off that, then you bring. Okay, actually out of the whole allergic problem, the 10% people are only allergic to fish. So that is not a big problem. 60, 70 people are allergic to something else. Milk allergy. Okay, now the problem is entirely shifting. Let's focus only on milk allergy. Fish goes away. See, this is how you discuss. This is how you grow forward. How when you put something like this in front of the people, when you categorize this using the colors, when you try to clearly articulate your ideas. You get segregations, you get. You get clarity, you get decision. Mainly decision is a major, major important thing, I would say. Okay, so always carry around like let's say I'll also show you what I used to have when I'm. So you need to have this kind of a kit when you are a designer. Okay. I'm just showing you so that you guys can also get this. Okay. Soon if you're going into a digital studio or physical studio, whatever. Okay. See, have this kind of like let's say every time I used to have this kind of a sketch pens, pencil, have this markers. Okay. Some. Something comes up in the mind. I just take it and sketch it. You need to have a sketchbook with you. You should always do some doodles, rough sketches. You should, you should never think whether I'm good at sketching or not. Because if you are a researcher, if you're an ideator, you should always have the habit of documenting that. Okay, Take a pencil. I have this charcoal pencil. I have this Stiddler pencil. Everything is a good brands. Okay? See, please buy a good brand. Don't be cheap on all these things. Just invest. It is for your education. Okay. So just draw it. Okay. Just show it, highlight it. I have to color it Sometimes ladies also they put the bindi, you know, in that term to market. So something like this you can have, you have. I used to have that small, small stickers. Okay. It's like very fun if you, if you put that. Out of all the ideas, this is most striking. Like I can able to recollect. Oh. Out of these ideas, I thought this is a great idea. Let me discuss around it. Okay. So you need to have this kind of tools with you always. Don't always rely on this digital one. This is like. I really don't like the digital way of doing. Mostly if you do hands on. There is. There is a magic which will happen when you write something by hand. So why I ask students to write goals in the hand? I always ask people to write goals in the hand, not in the digital way. Because you see some magic. Experiencing the digital way is maybe secondary. Okay. But you can, you can try that. You can get all these things. You can go to Amazon, you can order probably your shop will don't have. Okay, you can order this Copic. This is a good, very, very quality pouch. Okay. Like more than three, four years I'm using it. Nothing happened. And you can buy this brand called Copic for Marcus. If you use these markers. I'LL show you one day some of some of my sketches and all these things. So the point here is we are not artists here. We're communicating your ideas. Please understand, okay? How creatively you want to show your data presented. It is up to you. Please take that pictures and put it in your portfolio. I would always recommend you to do that. Because the moment when you document it raw real that connects people. Guys, this visually appealing things will not connect much to the people. People will connect with your raw information. I've seen this. I've seen many people doing this mistake. Jes. How do I impress people? No, that is not the correct way to actually think about. The exact way to think about is have I fulfilled the project? Whatever I've taken, have I delivered it? That is the major part. You need to think about it. Okay? So I'm just showing one example. Guys, wait. I'm just showing one example. Okay? Just sharing the screen. Can you see here? This is one project I used. I have documented it. See, like this you can able to put some information. See, there are many problem in one device. What I've. What we have researched it out, okay? So many people said this is the problem. That is a problem. We got around 200 plus feedbacks. Like let's say the problem. See how I've segregated mechanical related problem, Electrical related problem. Okay? Ergonomics and cmf. That means aesthetics. See, you just represent in PI. People can get it in just five seconds. Are you guys getting it while I explain? This is how you bring it, okay. You bring the research insight. A vague data into some numbers or some kind of a data, right? See? And then further, like let's say if this is a problem, this is a problem. You create your own way of representing this. There is no one way to do it. You can draw some kind of a mind map like this. This is also a mind map, right? Like I've used some kind of a small, small icons. But you guys can do it whatever you want. Like let's say ambulance is traveling like this. You can put it like this. So you be creative. Whatever you wanted to put. Like let's say you do it, okay? So the more visualized you are able to bring the data, the better it will be. See, this is how the sketches will look like. Don't get scared away. This is like product sketches. Okay? Like let's say you can see some sticky notes also here. Gathering some information. When you do it live physical, you get to see some tangibility coming. When people are coming and interacting with this, they'll give you a lot of ideas. You can see when I did this brainstorming with the team, it was during the pandemic time. Okay. Temperature is losing in that particular device. What are the reason for it? See, it's not like I'm just telling you I'm also doing it. That's why I'm telling you it's fun when you do it in real time. Okay, Please go and experience this in the real time studio. Can you see one mechanical guy has drawn this. This guy also started following the same method. If he has explained me in the mouth, probably I would have not understood this graph. But he put it in a graphical way, right? This is how all the information from the raw data can be converted into useful information to take decision. This is a skill guys you will have to develop. So don't ask me Jagdish, what should I do for my project? What should I do? Should I do it or not? It's not do it or not. If your project requires that, you will have to do it. That is the right way to ask. Okay. And you can do anything. I'm just giving you some, some, some. Some kind of a. See visuals is up to you. You do whatever you wanted to do. But get the point. The point is bring the big data into decision making format. I'm just showing you a few examples. But you guys can do for your project whatever you want. Okay? Identify recurring patterns in qualitative data. So because any data may turn up, any interesting fact may come up provided you bring the data clear to the team. See in this brainstorming session, what I had with the team, you will not believe we generated close to 100 plus ideas. Why? Because I have presented them correctly. This is a problem statement. This is a research insight. This is the insight what we are getting. And many people also challenged me. Oh, this is not the real insight. I observed something else when I went for the field. What is this? We have to be open. You have to ask them what is that? Okay, let's do it in the next session. So you also being little open to understand this is what is happening. See and we also invited the sales and service means the service team. We also invited this production team. So every cross functional team will also come and produce their information. So when you are a designer you should get all perspective as well. See how people have written their idea so like this you get to it. Another example, what should I show? Like let's say this is how your product is being used. See this, this doesn't require any Kind of a sketching skill. Guys. It just requires some kind of a basic human diagram. Do you think? It's really perfect. But I like doing this and. And I'm very proud to put it in my portfolio as well. The reason being people would love to connect with you. Very raw. Okay, so use this kind of a small sketches and all these things so that you will get some idea. Fine. Guys. So what we have exactly saw is affinity mapping. Something like this. Okay. And yeah. Organize your raw data into actionable insight and categorize overwhelming and lack of tracking. Right. This is the problem. When you have an overwhelmed problem with your data, that becomes a big issue. Second, build empathy maps. Okay. See it's not like you always use this terminology. It's like you understand your user and you map it. There is a method which is there. Like let's say say think, do feel. Okay. You don't have to always think that. You'll have to really be in that presence of moment to really think. What should I ask the user in order to solve this particular problem automatically? Questions will come automatically. You will write the answers automatically. You will document it. Don't think I will say. I will think. I will do. I will feel. I will act. It's not mandatory. Required is my point. You do it. It's up to you. Okay, but think on the presence of moment. Because designers are very unique in that aspect only. Don't become machines, don't become templated designers. Okay, so populate quadrant with the user codes and behavior. That's okay guys, I'm just giving you because a lot of people will think, hey Jagdish, I need to be safer side also. Okay. The feeling of belonging. Every team member is doing this only. Jagdish. If I do something different, they look at me differently. Don't have that. Okay, Yeah. I would love to give you some activities for few minutes, but you guys can try it out. But let me complete the session also. Okay. So that you will get the concept. Third is creating journey maps. So after you do all these things, you have to definitely build a journey for your user. It need not have to be a map. It can be anything. You can build something like a mind map which is showcasing when your user is starting where your user is starving. Like let's say your user starts getting hungry. That's the start. He goes for a restaurant, he finds that the food is allergic. He finds this is the varieties he have. You find he is the alternate. After he find the alternate, he takes it and then he consumes it. And and then he pays the bill and then he comes up. See, the entire journey of the user is like this. Where your product and service comes is little, but you have to understand the whole journey. This is called mapping the journey of the user. It's very important. So track the user's journey to identify the pain points and opportunities. The reason why we're doing end to end is sometimes the problem could be identified in the start. Also, if he decides to choose a different restaurant, probably he can even avoid the entire allergy also. Right? So think about it. That is why analyzing the whole journey is very important. Because anywhere you can able to take a different perspective as well. Okay? So you need to think about it. There are many ways to do it. First of all, you have to define your Personas. I showed you, right? Christians, Islams, whatever that culture is. And try to understand their touch points. Touch points means where the user is interacting with your product or service directly or indirectly. Direct touch point, indirect touch point. Okay? Highlight the friction points. This is very, very important. You can add another hue, highlight color. Saying this is where the user little bit differs. This is where we can increase the enhancement as well. So think about it, where that interface is happening, okay? Because the more you deeper go into the data and start getting little comfortable around it, you will start making many sense out of it. To be honest, many people don't like this topic in design community. They want the data. You tell me, let me build a solution. You tell me what is the one problem. Let me build the solution. Please, Please. Little bit. Can I tell you, even in UX design, UX researchers are paid more average statistics of a salary. The average salary for them is 14 to 18 lpa. Even for a fresher. Ethnographic researchers they call. Okay. UX researchers they call. They use all these tools and methods and techniques. If you develop the skill, guys company is going to need you a lot. Because this is a rare skill. Okay? It's up to you to become that researcher. But I'm just giving you a perspective. Okay? Yeah. So you can use the map journey like booking a movie ticket online. Okay. You can take one example. Like let's say you take one particular application you wanted to book a movie ticket in. What is that movie ticket app? There is one book my show, right? Like let's say you think how the user thinks. Go for a movie. Hey, it's Friday weekend. Maybe can we go for a movie? Start from that thought. What he do? He tried to choose 2, 3 different app. After the he does he choose one app why he choose book my ticket? Why not Red bus? Why not PayTM? PayTM also you can book ticket, right? Why ask that question? Map that. Okay. After he books what he's doing, he's going to find movie based on the region based on the preference based on the rating. So if you try to map it guys, very, very detaily. You guys will get a very, very big mind map. I'll someday show you district. What is district? Okay, district. Fine. Okay, so I'll show you someday. There is something called giga map. You guys will spin your head and then you'll fall down. Okay. The giga map is somewhere like let's say if I'm standing from that particular corner until next to my house, there is another house. Okay, we'll try to create a map like that big. How many of you have heard this word Giga map? I'll show you one day you guys will spin completely. When we're doing this very detailed research and analysis of a problem statement, we used to build this map. But what I can able to see in the portfolio for the people is they do only one problem statement. They put three reasons. They conclude this is a research. They start the ideation. No, a real problem will not look like that. If you see the giga maps, the kind of research insights, what you're going to get is insanely higher. Like let's say if you're doing some kind of a service design like let's say solutions like Zwiggy Zomato. Actually it's a service problem, right? It's not only the food problem like you, you. You interface with the vendor, a sub vendor, the transporter, the the hotel guy, the customer and the owner of the hotel banking, transaction booking, mobile app, Internet. Everything is needed to execute this particular Zomato or whatever, right? It's a service design. I would say if Zomato has to really solve this problem, they have to do a big giga map like this Designers would have done this for sure. And then they created a various user flow and then they optimized it and then they brought the solution. Probably now people who are going and working in Swiggy Zomato, they don't have much issues because everything is sorted. They'll have to do the version change. That's it. Imagine if you're going and starting up your career in the studio where in the initial stages of your career super thing. Yesterday we talked about revitalizing realignment industries, right? When you go for these industries, you will get this opportunity where your salary will Also be high. Your learning potential will also be high. Okay. So think about it. Fine. So the last step is synthesizing actionable insight. Your responsibility is to take some actionable insight out of it. User needs this because of this experience. He needed this. Take out that. Ultimately if you're not taking the insights, there is no point in talking about all these things till now. It's completely waste of time. Okay. You should not keep all this data. What Sharath has showed me. No. Should not keep all this data and go for sleep. Okay. Okay. What is the problem? Allergy. No. Let me go and solve. See. Let me go and solve idea. Let's bring this. There is no connection between what you did research and there is no connection between what you find as a solution. Absolutely. No. I'm not saying Sharath team. I'm saying how designers do mistake. Your solution. What you're bringing has to come from this, guys. Has to come from this insight. What you try to map out the affinity diagram, what you created, right? The mind map, what you created. And then you write the possible solution. 90% times I've seen people, guys, what they do research and what they bring. A solution is completely not related at all. How will you grow? You have to understand. That is why you need to always get in touch with me when you're doing a project. Yesterday I asked people to connect with me. Nobody connected. They put my names in the group but they did not connect with me. You have to show me. You have to send a snapshot. You have to send a screenshot. Like this. This is okay. Are we in the right track? Connection should be there. Okay. Then only you will know what is happening and what went wrong or what not went wrong. Okay. And then you will be able to get some clarity in your business goal. Your user impact, your user experience. Then you start building solution and ideas. Okay. I'll give you a lot of case studies, guys. I talked about Zomato. It's a really a complex issue. Overwhelming menu layouts. Thematic analysis revealed simplified filters. Increased conversion by 20%. How many of you don't know this? Zomato. The moment when they put filters in their application, it reduces their option by 20% the conversion. See. So overwhelming data can be made simple only when you understand what people want. So people want veg, non veg, South Indian, North Indian Thali meals. Something like this, right? So they put the filters. See, it's very simple. Now instead of putting lot of food menus, they. They clarified it. So like this, for your solution you bring out that NHS like let's say patients struggling with online booking, empathy and journey mapping identified usability issues. 40% improved in booking success by identifying these issues. Okay, Samsung SmartThings difficult, difficult IoT device setup, journey mapping, pain pinpointed onboarding pain points. It reduces the setup time by 30%. I don't know this case studies guys, but you guys can read about it. Samsung SmartThings probably people would have recorded a YouTube video or a detailed case study in Google Scholar. Read about it. How this has brought down into a very simplicity is by understanding the user journey is by understanding the what you call research data into a clear insights. Duolingo my always favorite excellent application. They made very very complex learning process into simple learning system. Low retention rate due to repetitive lessons. Emotional mapping revealed boredom. See, this is the finding some designer would have understood. This gamification increased retention by 50%. That is a solution. Okay, don't go and impulsively find the solution. Find out the method mean find out the insight and then automatically you'll be able to get the answer. Okay, so now I'll give you one small activity. Guys, listen to me. Listen to me very carefully. For the project, what you are doing for Sharath and other people, okay. I would recommend you to go and draw this kind of affinity diagram for your problem. Okay? People who are brand new, starting new, you can associate with one team or if you're Jagdish, I want to work alone. Take your earlier project. Try to build some kind of a affinity diagram for it from the raw data. How did you come to the solution? Kindly bridge the gap. I'm sure you would have not done this in your project or earlier project, whatever you have, okay? Maybe in your institute or did a project or it's a, it's a special project, what you took, it's anything else, it doesn't matter. Okay, Take that project, bring that and try to see the data. Look closely, read that, understand. Try to map the Personas, try to map the mapping. Try to understand the flow of the user. Try to bring out some kind of a meaning out of it. Use another research with that data again, okay? If you're stuck, reach out to me, I'll help you. Okay? And then you try to create a gap around it. Okay? This is how the research, this is how the research data can be converted into some insights from insights. How is the solution going to affect. I'm 100% sure the solution, what you made will be not even relevant because you have not did the bridging properly. That is why it is Very important to do. See, many times we get biased with the final solution. See my professors and all, they used to point out very carefully, no Jagdish, you have already been biased with some kind of a solution in your mind. That is what we can see. Your research is not reflecting there. Yeah, many times I got this feedback as well. I got very poor ratings as well. That is okay. That's how we learn. Okay, but you need to have somebody to showcase that am I in the right track or not? If you're not able to do it, then you will be just sitting on assumptions and you will be taking some random data and there is no absolute meaning. Further, directly you can ideate. No, directly you can bring such solutions. There is no point in doing all this problem. So take your one project, spend one hour time today and try to do little back work of it and then share it with me. If you're completely stuck you can use this prompts. Guys. Okay, I'll just help you. I'll just help you. Okay, go to your WhatsApp. It's available for you. Okay, Use these prompts for doing. Take it guys is put in the WhatsApp. Okay. Again, first use your GPT first before using chat GPT. Me GPT is very important. Many people forget that. Okay, please use that me GPT. Then automatically you can able to use the chat GPT as well. Okay? Yes. The takeaway is you guys have to make a decisions based on data, empathy, mastery. Okay. Action oriented insight and the call to action for the people who are attending the webinar as well as the live is please listen to our podcast. Many podcasts I've covered in this particular topic. Okay. Because I love doing it and you can see there are two, three podcasts which I powerfully recorded in this particular context. Okay, you can try to listen to it in your daytime when you're traveling. And also people are watching from the YouTube live. Please do come for our Sunday webinar will show you how this entire dots is connected to a final what you call your job search process. Okay, I wish you all the best. I hope this activity is clear for you guys. Sharath Dayal, Chitra Ramraj, Jayanandani activities. Clear. Try to practice it. Yeah, attendance is already given. Ramraj, go to your learning management portal, mark your attendance, get points. Okay, I'm pasting the link as well. Guys, please bookmark your learning management portal. Okay. Every single day when you log in you get 25 points. You know that, right? 20 points, I guess. Okay, go and learn every Single day. Actually we are tracking something called daily active users in our platform. Okay? It's only 39 to 40 people. That's very low. Guys, I want a lot of people to be engaged every single day. That means people are learning two days, once, three days, once forgetting that they took this program. Okay? Please, please go and learn at least a small material every single day, okay? It will be very useful. Yeah, that's it. Fine. Guys, any other doubts is there in the activity what I gave you? Confirm me. Neeraj, Mekna, Kandasamy, Jola, Deva, Jainandini. Any doubts is there in the activity? Please complete this activity, okay? Because I can see a lot of people who are working here are already in any one of the project. The three projects, right? So connect with me today. Show your insights what you guys are getting. Let me also give some corrections and feedback, okay? If any of your teammate is completely confused, ask them to watch this YouTube live. They'll get some clarity what made sense for going forward. Okay? Good. Excellent guys. Have a great day. Tomorrow we'll see something very interesting. Tomorrow we'll tap into a creativity zone and next day we'll tap into ideation zone. So slowly we'll complete. Before this weekend comes, you guys will be 30% learning the whole design process. And the next week is going to be completely mind blowing. We'll build solutions, okay? We'll build some fun solutions and the last week is epic. I'm going to teach composition. How many of you know composition? What is composition? How many of you know rhythm, harmony, aesthetics? Many people will not get very, very good clarity in these topics. If you wanted to make a very, very visually appealing like let's say how people have to observe and digest your information. Without learning this, you cannot become a designer for sure. Because nature works in this way. Aesthetics, functionality, both are important. If you only talk about functionality, functionality, functionality, nothing is going to happen. Your your solution is not going to happen. Aesthetics, aesthetics, aesthetics. Many people don't know how to balance this. You should also make a solution which is workable also which is good looking and appealing and super for the user, right? We take any products, any best products. They understood this. Both we are talk, we'll talk about it in the what you call 96, 97, 98, 90 900th days. Because I want to end this entire skill booster with the big bash, okay? So stay consistent. Particularly after this Christmas. It will go very intensive and please do take part in the hackathons that is on every Tuesday. Like you guys know, Saturday is going to be inner circle call for our community. Okay, all the best guys. Have a great day. Any doubts is there? If you're stuck, reach out to me I'll be more than.