How to Achieve Anything you Want (In 7 Minutes)

Jacob Morgan describes the PD/PM cycle: perfectionism leads to doubt, which triggers procrastination and task-switching, trapping people in half-finished projects. The escape is to do something badly, get feedback, and iterate. He warns that announcing plans gives a dopamine hit that can replace actually doing the work.
Chapters
Okay, so I'm gonna cover a particular topic today, and I'm gonna be totally transparent at this point. This video is completely reactionary in terms of I've seen something on the interweb and it's triggered me to go and do this video. And it's what I call the PD/PM cycle. Now, I actually stole this idea from someone else. I can't actually remember who, but if you actually look into philosophy and you actually read a book, there's no such thing as an original thought unless you're like Jesus or something, and you're probably not if you're watching this. 'Cause what the fuck does Jesus want to do with a dog training business channel? Anyway, so today we're talking about this PD/PM cycle, and it's nothing to do with the menstrual cycle, even if it does sound as such. It's essentially the reason you achieve nothing and get nothing done, and potentially why you're a fucking loser. We're gonna stop you being a fucking loser today by understanding this cycle. And once you're conscious of it, you'll never go back. So it's the PD/PM cycle. P, M, and then so on and so forth. All right, so it's the concept of perfectionism and how it's holding you back massively. I always say a couple of similar catch cries on this channel, and one of which is gonna be like, imperfect action is better than prepared perfect action, or something along those lines. Meaning that if you aim for perfection, in anything you do, whether that's creating content, creating an offer, putting together a webinar or a workshop, or all of the above, a sales page, a website, blahdy blahdy blah, if you aim for perfection, you're inevitably not gonna achieve fucking anything you set out to do, and here's why. When we aim for perfection and we fall short, because fucking lo and behold, perfection doesn't exist. There's no such thing as perfect except for Maybe Stark, he's pretty close. But anyway, nothing is gonna be ever perfect, and when you inevitably do fall short of perfection, you're gonna get filled with doubt. Now, human beings hate the feeling of doubt. It's one of those, like, integral feelings we want to escape from, to feel doubtful, right? And that uncomfortable feeling, we're gonna look to remove that by doing what? Procrastinating. And that's where the second P comes in. All right, so we're aiming for perfection. Inevitably, we don't achieve it. And when we don't achieve it, we're filled with doubt and we take the foot off the gas. And we don't like that feeling of doubt. And to combat the feeling of doubt, we do other things. We move laterally and we go look for other tasks to do to make us feel productive, but it's not actually productive. So we had looked to attack a particular job. Again, maybe we're making that Instagram reel. Maybe we're making that first YouTube video we promised we're gonna do. Maybe we're, I don't know, putting together that email sequence, building a new website. Again, all of the above. But if we aim for perfection, we inevitably end up embarking on this ridiculous cycle. So we end up with doubt, and then with doubt, we combat that with procrastination. We move laterally. We're gonna go and start spreading ourselves thin, and juggling jobs, and doing lots of what we call task switching to make you feel productive. But what happens is you end up just with like 10, 15 half-completed jobs instead of the 1 or 2 important jobs you know you need to fucking lock in and do. But instead, you end up this cycle all because you were aiming for perfection, which doesn't exist. So being perfect or looking to be perfect inevitably sets you up to fail. And you procrastinate for a little while, and you watch the YouTube videos, you look for inspiration. Maybe you come over to this channel, maybe you watch a webinar of mine. and you look for a source of motivation to generate yourself back into action, right? But with the hyperconsumption of information, consuming lots of podcasts and lots of YouTube videos and so on and so forth, what ultimately happens is you get brain fog with all the different conflicting ideas, you get overwhelmed, and it just buries you even fucking further and just fucks you again, right? But, you know, what some people might go on and do after that is they're gonna go, all right, I've got a resurgence of motivation. I found the thing I wanna do. I'm gonna address it again. I'm gonna take all this fucking overwhelm that I've got and conflicting ideas, and then we come back into the cycle. Look to do the thing again, whatever it is, but now we hold onto the false belief that things need to be perfect. We take all that overwhelm from our motivational period where we've looked at fucking 1,000 YouTube videos on how to build a sales page or create a piece of content. We take it back over to the beginning of the cycle, and it fills us with even more doubt, 'cause the overwhelm now is just contributing to the doubt, and we end up going through the cycle over and over again, and we get absolutely fucking nothing done. And this might sound like you if you're one of those people that is like a, I call you a fucking airhead, where you just got all these wonderful ideas in your brain, and you're always telling someone, and telling people around you, what you're going to do and your big wild fucking plans. You're gonna do this and you're gonna start the YouTube channel and then you're gonna do this. Well, here's a fucking secret for you, kiddo. You get as much dopamine from telling people that you're gonna do a particular thing than actually doing the thing, or as well as doing the thing. So lo and behold, you don't have to do the thing anymore because you got the reward of doing the thing just by speaking it. So when someone tells me what's my big elaborate plan, I keep it fucking shut because I'm not gonna throw away the dopamine that I wanna get. You know what we're looking for, the molecule of pursuit and motivation, by telling people shit. You need to be a doer, not a sayer, all right? So if you're a fucking airhead that lives constantly with their head in the clouds, hopefully this hits you straight in the fucking chest as it's meant to, and get the fuck out of this cycle and start actually taking action on things. But you're only gonna be able to do that if you stop being a perfectionist. Right? Nothing's gonna be perfect in the first iteration either. To be actually very good at anything, it comes from iteration. It comes from repeated efforts and then taking feedback from those efforts and then iterating and adjusting your behaviour based off feedback from those efforts. So essentially you need to be bad at something if you're ever gonna be good at something. I can free ball a YouTube video just like I am now. I could do a 3-hour-long webinar should it be required. I could bust out, like today I filmed like 35 fucking ads, you know, but basically raw-dogged it straight off the cell phone, for you Americans. Whereas like in university, I actually failed a whole fucking year of university in a whole module 'cause I didn't want to public speak in front of 6 people. You know what I mean? But I got used to being bad at public speaking. I got used to being bad at creating content and following scripts and writing scripts and reading off the teleprompter and all of the above for a sustained period of time to the point now, you know, I can raw dog a YouTube video like this. So anyway, I hope that was helpful for you. Don't be a little bitch. If you want me to coach you and you want a level of accountability you've probably not had as an adult, click the link in the description. Maybe you can inquire about our mentorship. But yeah, other than that, I'll see you in the next one.
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