In this video, Jake Setterlun presents a case study of a newly launched agency that generated $1 million in cash within six months without any personal brand. He outlines a three‑step system that he claims guarantees success for new businesses in any industry. The first step is creating a "Purple Ocean Offer"—a hybrid of red‑ocean (high‑revenue, competitive) and blue‑ocean (unique, low‑competition) positioning that makes the offer a no‑brainer. The second step is deploying a "$25 million call funnel" that uses simple offer‑on‑image ads targeting three audience buckets (problem‑aware & solution‑aware, problem‑aware only, and unaware) and a streamlined qualification application that filters for financially qualified prospects. The third step is an "echo chamber" retargeting strategy that serves pain‑point‑specific trust assets (testimonials, case studies) to prospects after they book an appointment, reinforcing their intent before the sales call. He also describes the sales process: prescription selling, a demo, and "popcorn pricing" (multiple pricing options) to boost close rates. The video provides concrete metrics—$40‑$50 cost per lead, 43 % show‑up rate, 16 % lead‑to‑sale close rate (30 %+ of shows), and a 57 % booking rate—demonstrating the economic efficiency of the system. Finally, he promotes a $17‑per‑month community that offers templates, the full funnel, and mentorship, as well as a higher‑ticket one‑on‑one mentorship program.
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In this video today, I'm going to be going over a brand new agency that we started 6 months ago that has already collected $1 million of cash, verified and proven. And I am going to show you our easy-to-follow 3-step system on how we can guarantee success when we start new businesses in any industry. This is an agency that we recently started. It had no personal brand attached. And we have already collected $1 million in cash in the last 6 months. This is the screenshot to prove that. And what's absolutely crazy about this business, not only that we have obviously done $1 million in 6 months, but we close 16% of our leads that we generate in our business. And I'm going to show you that these leads aren't anything special. They're clicking on a very simple ad. They're going through a qualification process. And you can see right here. Our show-up rate is only 43%. We book about 57% of the leads actually schedule, and only 43% actually show up on a call. But why we have such a high close rate is because of the processes that we have in place, because our offer, number one, is a no-brainer winning offer. And then number two is that we are retargeting people, and I'm gonna show you using an echo chamber retargeting that retargets individuals based off of pain points before they show up. So not only do we have a winning No-brainer offer using a Purple Ocean Offer framework so that when they show up on their appointment that they are ready to go. But then we are also retargeting them with pain points and with trust assets that are reinforcing those pain points. So getting into what the Purple Ocean Offer looked like, which if you don't know what a Purple Ocean Offer is, it is basically taking a Blue Ocean Offer. We are leveraging the attraction and leveraging the amount of buying power that a Red Ocean has because a traditional Blue Ocean doesn't have a lot of revenue circulating in it. Red Oceans are massive. They have a lot of money, but it's very competitive. So what we do is we take an offer that is very simply put targeting, advertising, qualification, and appointment setting. All other Facebook ad agencies out there do this, but we've put a blue ocean offer spin on that red ocean offer, making it a purple ocean offer where we can very easily get yeses on sales calls when people are hopping on because this sounds unique, this sounds amazing. Yes, it's very familiar to what I'm used to, to what I'm used to getting pitched, but this is super unique. You have policy seeker identification technology, you have authority positioning, you have vetting and intent verification, and then you have meeting coordination and deal flow. This isn't lead qualification, this is intent verification. This isn't appointment setting, it's meeting coordination. And by us putting this spin on these offers, it allows us to close at such crazy rates. Again, we close 16% of the leads that we generate. And the way that we generate our leads is not anything special. We deploy our $25 million call funnel, and you can see all of the awards behind me. We have used this exact funnel in every single one of our businesses, every single one of the ClickFunnels behind me. It is responsible because of this funnel. And the first thing that we do is we deploy offer on image ads targeting bucket number 1 and bucket number 2 people. And what bucket number 1 and bucket number 2 is very simply people that are not only solution aware and problem aware, but also problem aware. And what bucket number 1 and bucket number 2 people are is you have 3 buckets. You have bucket number 1, which means somebody like this is very problem aware and very solution aware. So I can be very straightforward with somebody that sees this ad because they're already aware of solutions in market. And you can see this ad right here is very bucket number 1 because it is very geared towards somebody that not only understands that they have a problem, which is generating more policies, but they are also aware of other solutions in the market. And you can see by our ad copy. Now, this is going to be a bucket number 2 ad, where we are talking to people that are in bucket number 2. They're very problem aware, they understand that they have a problem. You can see, what if every lead you got was actually ready to buy? We're talking to people that are very problem aware. They don't understand that there's solutions in the market, whereas we can advertise like this to those individuals. Now, bucket number 3 is somebody that is not problem aware, nor are they solution aware. So we don't even want to advertise to them, because it's gonna be very hard for us to convert those people into an actual paying customer. So We are deploying these very simple offer on image ads, and what happens is after they click, they're going through a very simple qualification call funnel. We don't have a VSL, we don't have any of that crazy stuff. They are very simply getting sent to this page where it is a qualification application, and what we are saying is close 5+ policies a week with our 7-figure growth funnel. They're going to be answering 5 questions, qualifying themselves making sure that we know that they are qualified. Obviously, one of the things we qualify for is that they are a right fit, they're our ideal customer, and then they are also financially qualified. And then from there, we are gamifying this a little bit by saying, hey, congratulations, you actually qualify for the system. And yes, we do actually disqualify people that are not financially capable of buying our product. So from there, they are entering their name, phone, email, and then we are getting them to book an appointment. Now, if we just did this, if we just executed on the ads and just executed on this funnel, to be quite honest with you, we would not be able to achieve these numbers. We would probably have the same show rate, which isn't crazy by any means. It's only a 43% show rate, but we would not be closing 16% of leads. This isn't an actual— our close rate of somebody shows up for the call is 30+, but we are closing 16% of leads. So we're paying about $40 to generate a lead. Somebody goes through here, they click on the ad, Costs us about $40 to get somebody to do that. Now we are closing 16% of all of those leads. And if we were just executing on 1 and 2, we would not be getting that result. And what we have to do to be able to get this high of close rate is we are executing an echo chamber. We deploy an echo chamber of retargeting, but we are retargeting with trust assets based off pain points. A lot of people get this wrong. They are just retargeting everybody with everything. They're retargeting everybody that comes through their funnel. With all of the different case studies and all of the different trust assets. The issue is because we have all of this great information that they are answering in this qualification application, we can set up different retargeting campaigns based off of pain points. So if somebody answers in the qualification questions that they have tried other marketing companies and they haven't had great results, we can retarget with a testimonial that is specifically geared towards PTSD and that they've tried other companies And that they weren't successful, but with us they were. We can retarget new agents that are new agents. They're just getting started. I didn't really know where to get started, and I'm so glad I went with this company. And that's the type of video testimonial that we're using to retarget right here. We can retarget off of a pain point of wanting to remove yourself from the business, being overworked and overtired. And we are retargeting with a video testimonial based off of that specific pain point. And then lastly, we can retarget with a testimonial based off of somebody that is just making a lot of money and wants to make even more and scale their agency to $10 million. And we're going to retarget with a testimonial based off of that specific pain point. And that is really the secret of why we're able to close 16% of leads is because we are retargeting everybody that books an appointment with us based off of these pain points. So yes, we are using prescription selling to take all of these appointments that we're booking. And because, because we're using such simple ads, We're generating appointments for under $90. Leads only cost $40 to $50. And we are taking all of these appointments. We're slamming our sales team's calendar. We have 4 sales individuals on this company right now because we have the positioning before the call. The people that are showing up are so ready to buy. And then all we're doing is showing them our system, what we can do for them. We have a very simple demo and then we are deploying popcorn pricing to make sure that we're at least getting somebody to say yes. If we give somebody one option, there's a 50/50 chance that they say yes or no. But if we give them multiple different options, it increases to 66% chance of them saying yes, because now there are multiple different entry points for them to hop on board with. So all in all, this is the reason we've been able to collect $1 million of cash in these 6 months with a new company that has no personal brand attached. You can see absolutely nowhere on here do we have any personal branding, any content. And we are closing 16% of leads because we have mastered what it looks like having an online business. Again, starting with a purple ocean offer that is an absolutely no-brainer offer that is positioned properly, or positioning a red ocean offer as a blue ocean offer, making it a purple ocean offer. And then from there, deploying a simple $25 million call funnel and then executing on prescription selling with popcorn pricing to get people across the line. But the secret is echo chamber deployment and retargeting based off of pain points. So go out there, implement this into your business. And if you're like, Jake, how do I actually execute on a Purple Ocean offer? What is your $25 mil call funnel? Do you have the templates? Do you have the step-by-step of how to actually deploy these ads and deploy this retargeting? Yes, we absolutely do. It's only $17 a month. It's our school community. You can click down below. We have over 3,100 members inside of here. And you'll see inside the classroom, Not only are you going to get access to Purple Ocean offers that you see right here, we have our $25 mil call funnel inside of here, prescription selling. So we have all of that already inside of here, along with a bunch of other programs and trainings that you can get access to. Again, it's only $17 a month. We'll have a link down below. And if you want to work with us even closer to help you deploy these assets, simply apply for our mentorship down below where you can work one-on-one with me and my team. So I'm gonna leave it at that. That is how we've been able to scale. That is how we've been able to have so much success. Go out there, implement, and I'll see you in the next one.
