A company ditched product-focused branding for a personal brand strategy, positioning one person as the face and promising a clear result. Lead cost dropped to $40-$45, conversion from lead to booking hit 80%, and 70% of booked calls actually happened.
we approached this company completely differently than we have with our other companies. So as you probably see in the marketing space, in the online space in general, there's been a big shift from company brands into personal brands and from systematic services. This is what we can do for you. Obviously, a lot of companies have taken that approach and are more personal brand focused and more revenue focused. But for the longest time in our companies, we were very heavy on company branding and having a messaging and branding that was so focused on the products and services that we offered and just more of an analytical sale versus an emotional sale based off of revenue and actually having a personal brand behind it. So that was something from the jump, we had an individual making specific content for that brand and had messaging that was very so focused on, hey, this is our 7-figure formula to help X, Y, and Z. I don't want to give away the the product or industry so much, but we didn't talk about how we were able to get them there. We just talked about the end result. And that personal brand mixed with the messaging of this is how we're gonna get you there has allowed us in our marketing to decrease our lead cost. We have about a $40 to $45 cost per lead, which, but what is something to brag about is our lead-to-call ratio, which our lead-to-booking ratio, which means if you enter your info in and then they actually take action and book is about 80%, which means 4 out of 5 individuals that come a lead are booking appointments with our sales team, and our show rate is about 70% on those booked calls.
