A SaaS platform helps chiropractors build local authority by aggregating podcast appearances and press mentions on their website. Priced at $10-$19 per user monthly, it positions practices as recognized leaders to attract referral partnerships from other local businesses, rather than relying on paid ads.
Like, you can go to anybody else and you can get appointments, you can get leads, but do those leads convert? No, they don't, because they don't know who you are. They don't trust you. They don't even think that you're like, why should they work with you? Where then you're able to be like, well, we're showing them that you're in the news, you're on these podcasts, you clearly know what you're doing. So that's going to set you apart from all these other people.
The thing is, do you pay to get on these podcasts? Or is it free?
So the podcast, you pay per month per user. So I think it's like $19 a person or $10 a seat, something like that.
Oh, like the software? No, because I'm saying that because it's against SEC rules to like pay, like advertise paid media. Like if I paid for an article on Forbes, like you can't advertise that. Like, yeah, I'm the GM. Gotcha.
You know, can you, can you? Okay. That's a good thing to know. Um, you, you have to pay for the platform. You don't have to pay to get on the podcast. There are, there are podcasts you have to pay for, but in the SOP I specifically say like, you don't need to pay. There's enough people that are just looking for people that you can very easily get on free podcasts. For the press, because you do have to pay for press, if you make it more about them as a person, not so much as like an advertisement, is that—
Legal? I think you have to disclaim that it's paid. It's the only thing.
Oh, okay. Put it at the bottom or something. Yeah, I don't know. But, um, yeah, I—
but how does having, like, you know, most— I saw something somewhere that, like, most podcasts get, like, 5 views, I guess, or less than 5 views. How does getting chiropractors on not really famous podcasts position them as the authority?
Because we're not, we're not using it as getting them like views and clicks and traffic. We're not, that's not what we're doing. We're able to embed it on their website, take screenshots of the press, and then the end, the step 4 of that whole offer is we then take lists of other local businesses and we reach out to them on your behalf. Basically, it's like list prospecting as like we would do as agencies.
Yeah.
And you go, you go out there and say, hey, you know, I'm the owner of so-and-so chiropractic in town. You know, we were recently featured number 1 on Google, all the— and then you send them the links of like, here's the press we were featured in, here's the podcast. You know, I'd love to set up a time where we can talk about some kind of referral partnership because Um, you know, we're, we're aiming to be the number one, you know, business in town. You clearly are as well. And we only want to work with winners or some kind of message like that. So then the end goal is that we're helping the chiropractors establish referral partners in their local audience, like in the local— Hmm. I see. Um, whatever.
Dude, that's fucking good.
And that's, that's where people like, that's a big thing in, in like our VSL that we sh— like stress on is like, this makes sense. Like, what's the number one way to get customers? It's referrals. So how do we just get more referral partners? And that's—
You gotta be that G first.
But exactly, because you can't become like, you can't have be like some no-name business. You gotta be that guy. So that's what we did.
Gotta be him.
Yeah.
Dude, that's really fucking good. That's why you charge so much. I thought you just fucking podcast and some shit, but I mean, it makes sense. It makes sense, especially because you can't really help a lot of people in a certain area. It's like if you help one guy in San Antonio, maybe you can help like a few others, but like it's capped.
Exactly, exactly. And what's nice is it separates you from everybody else in the market. Yeah, because you're not— it's like, hey, everybody else is running ads and doing this. Like, let's just go to the source and get you the best people as possible.
Okay, so let me, let me see. So first step is making them look like a G with just with podcasts or—
Podcast, press, and then like, like online presence.
Yeah.
