Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Your Messaging Changes Everything

17 Sept 2026 · 1 min

Watch on YouTube

1:11

In this segment, the speaker outlines the financial performance of their agency’s direct‑response advertising, noting they pay $50 for each booked call and $71.45 for each live call with their sales team. These callers are pre‑qualified prospects who have applied through an ad promising a “7 Figure Formula” and arrive ready to purchase, rather than seeking a free audit. The speaker attributes this success to a strategic shift from traditional business‑focused branding to a personal‑brand, results‑based messaging approach that ties the founder’s identity to the service. This messaging change, they claim, has driven higher revenue and improved key performance indicators. The segment concludes with a promotional call‑to‑action for “Setterlun University,” highlighting a 35% close rate for the current offer and urging listeners to join to scale their own businesses.

Chapters

So we're paying $50 per booked call with our sales team. We are paying $71.45 per live call with our sales team. These are individuals that are clicking on a direct response ad saying, hey, you know, we can help you get to 7 figures with our 7 Figure Formula. Click below, you know, go through our application, see if you're qualified, book an appointment. And they're showing up ready to buy. This isn't, you know, hey, get a free audit or do this or do that. Like these are people showing up ready to buy. And that goes to show how changing the messaging and that having a personal brand tied to your business is helping us generate more revenue and increase KPIs instead of just focusing on business branding and being more heavy on marketing what we actually do in terms of our service and our product. So, and that is reason number 2 of why we've been able to have such crazy success with this agency. And if that's something that you— that just blew your mind, you know, again, shifting away from, you know, business and service-based marketing into personal brand and deliverable and like results-based marketing, you definitely need to join Setterlun University and scale as fast as we have been able to. Oh, and by the way, this offer has about a 35% close rate, so