A sales coach argues that zero closes from ten calls means you're the problem, not your leads. Weak offers, poor skills, and missing pre-call education are the real culprits. He says expensive VSL funnels and appointment setters won't fix a broken offer.
I'm going to piss some people off here for a second, but if you take 10 sales calls and you don't close a single one of them, I don't care what that individual said on that call. You are the problem, not the prospect. You don't need more leads. You don't need more qualified individuals. You need to learn how to fucking sell and you need to learn how to put together a new offer. Every single day I talk to individuals that say, I'm talking to unqualified leads. You probably have a shit offer unless you're getting leads from absolutely the wrong country or they're not your ICP. Outside of that, you are the problem. But then all of you want more leads, more appointments, and you want to add more friction. So now you're paying 3, 4, 5 times the cost per lead that you should have. What's your pre-call sequence look like? What are you educating the customer on before they get in? Not before they book an appointment, right? Because all of you want to run a VSL and you think that that's going to magically shit out better leads. Yeah, you're also going to be paying $300 an appointment. Which nobody can scale a business on. But what are you doing after they book? What are you showing them? What are you sending them? And then most importantly, what are you actually offering them? What are you guaranteeing them? What are you showing them on the call? Because for all of you motherfuckers that get on a sales call and you don't have anything to show these customers, shame on you. So I have the solution. All of that, all of that listed out. And if you want it, drop a comment down below. I'll send it to you and then you can start selling people. That's it. So
