Stop Letting Growth Outrun Your Business
In this monologue, Jake Setterlun explains his approach to scaling a growing business by reinvesting all generated revenue back into advertising and human resources. He argues that this strategy prevents operational bottlenecks, allowing the business to meet rising demand without constantly playing catch‑up. The focus is on long‑term growth rather than short‑term profit maximisation. He also acknowledges that this aggressive reinvestment model isn’t ideal for every situation—particularly for solo‑operator businesses that rely on a single revenue source. For those, he recommends a more balanced approach: moderate hiring, postponing expensive hires such as coaches or full media‑buying teams, and ensuring cash flow remains sustainable while still supporting growth.
