Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Become the Agency Operator, Not the Guru 🧠

29 Apr 2026 · 1 min

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1:16

In this coaching monologue, the speaker advises agency owners to shift their self‑identity from a "guru" who claims to have a secret formula for scaling to an "agency operator" who focuses on building a sustainable business model. The core recommendation is to develop a content strategy that showcases expertise, especially around emerging technologies like voice AI, and to use that content to attract agency owners into a tiered service funnel. The funnel starts with free or low‑ticket communities that teach implementation basics, progresses to a done‑with‑you consulting model where the operator acts like a board member guiding strategy, and culminates in high‑ticket advisory or board‑level roles that earn a percentage (5‑20%) of the agency’s net revenue without doing the day‑to‑day work. The speaker emphasizes that the ultimate goal is to earn revenue share by providing roadmap and strategic oversight rather than executing tasks.

Chapters

I would go, I don't wanna say guru, right? Like you, I don't, I don't say that like it's gonna be you teaching others of like, hey, here's how I scaled my agency to $100K. That's not the, what I would be doing. I would be going out there and call yourself like the agency operator and just make content strategy. And the way it's really cool, cuz I'm able to do it now too, where you can scratch that itch of FOMO by literally just, you know, making content about it. Like agency owners, like you guys gotta be taking advantage of this. And bringing that to the market, bringing that to your audience, and then layer it back of, you know, here's a low-ticket community, a free community I have, whatever, where you're able to be like, okay, like, hey guys, go implement voice AI into your business. Offer some kind of a done-with-you consulting where it's like, hey, I'll meet with you every week. I'm kind of like on the C board of your agency. I'm gonna help with strategy, positioning, direction, et cetera. And then maybe, maybe that's your high ticket. Maybe, you know, you do something with, like done for you. But I think the end goal for you is sitting on the board or working with owners of agencies, getting 5%, 10%, 20% net revenue because you're able to come in, not only build the roadmap, but then also help them get there. But you're just, you're not doing any of the work.