Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Clients Want Appointments. You’re Selling a System. Here’s the Fix. ⚙️➡️

30 Sept 2025 · 1 min

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0:40

In this segment, the speaker highlights a fundamental disconnect between clients and service providers. Clients evaluate success by immediate, tangible outcomes—specifically, the number of appointments they secure each day—while the provider views the offering as a technical, systematic platform with long‑term, limitless possibilities once users learn to navigate it. When clients don’t see instant appointment results, they become frustrated, whereas business owners see a broader, more sophisticated value proposition that clients often fail to grasp.

Chapters

Yeah, there's definitely a big disconnect because our clients look at it from a functionality standpoint and an end result standpoint where we're looking at it from a technical, systematic standpoint. We know the— if the user actually gets into the system, uses it and learns the system and how it works, the possibilities for them are literally endless. But unfortunately, you do have clients that come in that are only looking at it, you know, how many appointments did I get today? And if they don't see any, then they're kind of, you know, they're pissed off. So. There definitely is something to be said about the client's perspective versus our perspective. And I think a lot of times us as business owners, we're looking at it like you're getting this amazing system and you can do all this fun stuff and the clients just don't get it, unfortunately.