Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Focus on revenue-producing activities 💰

22 Jan 2025 · 1 min

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In this segment, the speaker warns entrepreneurs that the most common mistake when launching a business is spending the majority of their time on non‑revenue‑producing tasks such as building systems, SOPs, and automations. He defines revenue‑producing activities as those that directly generate income—setting up meetings, delivering pitches, sending proposals, following up with prospects, and, for e‑commerce founders, running ads. While he acknowledges his own expertise in systems, he stresses that without clients or sales, any investment in processes is essentially wasted. The core message is to prioritize sales‑oriented actions first, and only develop operational infrastructure after a steady revenue stream is established.

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So one of the biggest things entrepreneurs make when starting their entrepreneurial journey and starting a business is 100% focusing on non-revenue-producing activities. Revenue-producing activities are setting meetings, getting in front of individuals, working on your pitch, and actually sending out proposals, doing follow-ups for you to generate clients and generate revenue for your business. If you're in e-com, that could be running ads, but too many people focus on systems, SOPs, Automations, all that stuff, which is great. I come from that background, that's my specialty, but if you don't have a client, if you don't have somebody to actually do work for, all of them, everything else is just a waste of time.