Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

From Operator to Portfolio CEO: How I Split Time Across 6 Businesses

25 Aug 2025 · 1 min

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0:46

In this segment, the speaker explains the core challenge of allocating limited time across a portfolio of six businesses. He fully owns a coaching/education venture, while the other five operate under a shared umbrella with two partners—one responsible for sales and the other for operations. The speaker’s role is focused on marketing and client acquisition. He describes how each business now functions as a team within a broader management structure, emphasizing that while the enterprises have grown beyond a single founder, certain tasks remain uniquely his. The narrative underscores the necessity of disciplined time management and clear role delineation to keep the portfolio running efficiently.

Chapters

That's the biggest struggle is, you know, how do I, you know, do I spend 2 hours at this business today, 3 over here? And I only have, out of all my businesses, there's only one that I own 100% of. Okay. And it's my, you know, coaching education stuff that I do. But in 5 of them, they're all kind of under one umbrella. And we have, I have 2 other partners in that. So one of them takes care of sales, one of them handles operations, and then I handle the marketing and client acquisition side of things. You know, you have like teams inside of businesses, but then I have this overarching management team that goes in and works on the business. Like I'm almost a team at this point that goes in and, you know, has this business and we're doing X, Y, and Z. And it's become bigger than just me being in the business. It's our team being in the business. But obviously still, you know, there's specific things that only I can do and you do have to really manage your time.