How We Use Email to Stay Top of Mind (and Close More Deals)
In this segment, Jake Setterlun explains how email can be leveraged throughout the sales funnel to keep prospects top‑of‑mind and improve conversion. He outlines three key uses: (1) repeatedly emailing leads before they book an appointment to maintain visibility; (2) sending reminder and value‑add emails after a booking to boost show rates and set the stage for an offer; and (3) nurturing prospects over multiple calls when a single call isn’t enough to close. Setterlun stresses that a strong subject line—ideally lifted directly from a high‑performing ad headline—combined with the ad’s image and copy can make an email far more effective than traditional, generic email formats. By repurposing winning ad creative into emails, teams can achieve higher engagement without needing to craft entirely new email content.
