Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

If You Can’t Handle This Stress, Quit

28 Apr 2026 · 1 min

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In this blunt, profanity‑laden monologue, the speaker argues that there are essentially two kinds of entrepreneurs. The first type are “crazy motherfuckers” who see a looming crisis—a “shitstorm”—and charge straight into it, emerging on the other side stronger and more driven. The second type are those who freeze, run away, or become paralyzed when faced with the same pressure, and are therefore advised to quit entrepreneurship, find a different job, or partner with someone more resilient. The core message is that success in business requires deliberately rewiring one’s mindset to confront chaos head‑on, and that surviving such storms fuels an even greater drive to push forward.

Chapters

I say this with all due respect, but there are 2 types of people in this entrepreneur shit. There are the crazy motherfuckers that see a shitstorm, thrive in the chaos, they run headfirst into that motherfucker, and they get jacked up making it to the other side. And that's, that's what happened this morning. Or there's some people that see a shitstorm and they just collapse. They run, they don't know what to do, they're paralyzed. And those people unfortunately need to go get another job or find a partner because They're not cut for this shit. Business is fucking tough. So if you want to make it in this shit, you need to figure out how to wire your head on straight so that you're that motherfucker that runs head on right into the shitstorm. Enjoy. And once you make it to the other side, you're absolutely jacked up and wanting to push 10 times further.