Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Pivot or Persevere? The Hardest Call in Business 🔁

10 Sept 2025 · 1 min

Watch on YouTube

0:52

In this segment, the speaker reflects on the challenges that emerged after achieving million‑dollar months, specifically how outsourced fulfillment led to reputation problems and a steady month‑over‑month revenue decline lasting eight months. He wrestles with the classic entrepreneurial dilemma of whether to keep pushing a failing strategy or to pivot, questioning whether he’s moving too quickly without commitment or staying too long and wasting time. He emphasizes that having industry peers and mentors to discuss these decisions with is crucial, as navigating the pivot‑versus‑persevere choice alone can be overwhelming.

Chapters

When we got to those million-dollar months, you know, again, things started failing. We had some reputation issues because our fulfillment was outsourced. And, you know, getting at is, we started losing month over month over month, and we ran that about 8 months and didn't change anything. That's a really good point, and I think that's one of the hardest things to master in, you know, business, entrepreneurship, whatever you wanna call it, is, you know, am I just moving too quickly and like, trying it, oh, it doesn't work one time, and then I'm switching things up? And then it's like you're never really committing? Or, you know, is it that I stuck with something too long and I'm just wasting time because I could have changed things and had success? So I think that's one of the biggest reasons why it's important to have, you know, different peers in the industry and different mentors that you can run things by because it can really be hard when it's just yourself and you're like, do I switch? Do I not switch? And you contemplated for, you know, again, you always have that thought like, did I make the right decision?