Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Stop Relying Only on Done For You Services

6 May 2026 · 2 min

Watch on YouTube

1:50

In this conversational video, two agency owners discuss the pitfalls of focusing solely on done‑for‑you (DFY) services and explore how to diversify revenue through a value‑ladder approach. Speaker A outlines a three‑tier model—do‑it‑yourself (DIY), done‑with‑you (DWY), and DFY—citing a real‑world example of a permanent‑makeup niche agency that grew to $10 million in revenue by offering low‑ticket front‑end products, DFY services, and a high‑ticket consulting/mastermind. He argues that traditional growth tactics—running more ads or launching new niche agencies—are less effective than integrating information products, video‑sales‑letter (VSL) ad angles, and other delivery mechanisms to boost profit and scalability. Speaker B reflects on his own cold‑email expertise and considers shifting from a monthly retainer model to selling consulting or informational products, questioning how to position this transition so clients can learn to run the process themselves without ongoing fees. The dialogue serves as a practical guide for agency owners seeking to expand their service offerings, improve profitability, and reduce reliance on pure DFY work.

Chapters

All agencies are thinking done-for-you services. Yeah. Where, how can you create a value ladder of do-it-yourself, done-with-you, done-for-you? And I mean, I, I got a buddy that just sold his agency for, for millions. They did $10 mil. Um, and they were in the, the permanent makeup niche. And that's what, that's how they did. They, they had, um, low ticket in the front, they had their done-for-you agency services, and then they had a consulting mastermind on the back. And like they, they cleaned up and, and even in such a small niche. So I, I would run like, dude, if I saw that as an agency owner 3 years ago and was like, here, you know, everybody's trying to, to grow your agency. You either think you need to run more ads to get more clients or you need to, um, start another agency in another niche. That is traditionally how people have grown their agencies. I'm here to tell you that, you know, you can use info and you can use different delivery mechanisms to grow your agency and it actually makes more sense. It, you know, increases profit, et cetera. And then yeah, it's like, you know, here's how to implement info into your agency. I don't know. To me that would be a sick ad that you could run tomorrow if you worked on that. Yeah. That ad angle VSL and start selling to people.
I felt so too. And I was even thinking of trying it for myself because I think the biggest advantage in terms of skill I do have in cold email and I could try on ads. I mean, That was just a thought that I had, but I could essentially prove it to myself. Like, could I just sell consulting? Could I just sell info on that specific area? The question is just how I properly position it, because normally right now I'm saying like, hey, I do the whole setup for you. We'll get you X amounts of positive replies and we do the whole setup for you. But instead I could just say, look, we'll get you set up and then we consult you on the process and you could learn this all yourself and you don't need to pay me monthly retainer.