Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

The 3 Things Every Automated Business Needs ⚙️

27 Jan 2026 · 1 min

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0:49

In this concise business advice segment, Jake Setterlun outlines three essential components for building an automated, scalable local business. First, he emphasizes establishing robust systems and leveraging virtual assistants or remote help so that in‑office staff can concentrate on delivering superior customer experiences. Second, he stresses the importance of a distinctive, discoverable brand—especially strong Google presence—to attract quality leads and stand out in the local market. Third, he urges business owners to stay ahead of market changes by adopting emerging technologies like AI. By integrating these three pillars—systems/VA support, customer‑experience‑focused staff, and standout branding with modern tech—owners can continuously attract high‑quality business and avoid being left behind.

Chapters

So having systems, having individuals involved in the business that are not just in-office individuals, you know, have VAs, have some help that's online, and then stay ahead of your branding. And if you hit those 3 things, you're going to have an automated business that's going to allow you to continuously bring on more business that's quality. Have the quality people, have the people in office focusing on customer experience, let everybody else deal with the rest, and then have a brand that sticks out. And that is going to help you win in a local market and not, you know, allow you to stay kind of behind the times because Nobody likes that business you can't find on Google. And for the longest time, there were a lot of businesses that were in that situation. You literally couldn't even find them on Google. So stay ahead of the curve, do what you have to do as a business owner. It's your responsibility to stay ahead, innovate, stay ahead in a rapidly changing market with things like AI.