In this opening segment of Jake Setterlun’s YouTube presentation, he shares his company’s ten‑year sales performance—over 100,000 leads, 50,000 booked calls, 30,000 live pitches, and 10,000 closed deals—to establish credibility. He then introduces the series’ premise: three critical errors that sabotage appointment‑setting and live consult calls. The first error he highlights is the failure to present any visual aid during a sales conversation. He argues that prospects need to see something tangible to trust and buy, and he backs the claim with personal anecdotes (e.g., trying to sell to a chiropractor with only a blank sheet of paper). The speaker’s tone is urgent and instructional, warning viewers that relying on “slick talk” without visual proof leads to repeated high‑ticket rejections.
Chapters
Between all of our companies over the last 10 years, we have generated over 100,000 leads, booked over 50,000 sales calls, conducted over 30,000 sales calls live where we're pitching our product and closed over 10,000 customers and clients. And there are some keys to having a winning sales presentation that a lot of people just completely overthink. And I am sick of individuals like yourself probably watching this because I did the exact same thing when I was starting out 10 years ago. Making these big mistakes, and I'm going to be going over three of the biggest mistakes that you can make in a sales call, specifically when you're generating appointments and taking live consults. That is really going to, if you solve these three problems, going to transform your business and the way that you conduct the sales calls. So the first thing that I want to talk about during a sales call is please, please, please show somebody. Something. People are going to trust what they see. They want to see what you have to offer. And if you can get somebody to visualize what they're actually buying, they're gonna trust and they're gonna buy from you so much more than you just getting on a call and thinking that you can slick talk your way through a sales call and then ask for $5,000, $10,000, $15,000, $50,000 at the end of that call. And trust me, I made this mistake so many times. I will never forget when I went into a chiropractic office with a blank piece of paper thinking that, oh, I'm just going draw on this piece of paper and, you know, that's magically gonna make this chiropractor wanna work with me. Or taking just phone calls and sales calls where you're just saying, oh, this is exactly what I do, and trying to explain my services or my product to those individuals. So again, step number 1 is please start showing people something on sales calls. You should never get on a sales call without anything to show somebody.
