Jake Setterlun's early ventures failed because he had the wrong partners. A Facebook group connection led him to someone great at sales and reading people, skills Jake didn't have. Their company Current won awards and grew fast once they aligned their complementary strengths.
Basically, you know, all this stuff fizzled out with this one individual close friend. We had, again, a couple of partners along the way we worked with. It just didn't end up— ended up not working out. So I went my own way. And along the way, I met this individual in a Facebook group, and this individual turned out to be my long-term business partner of Current that, you know, we've gotten all these awards with. This individual filled that role. He was the talker. He was the salesperson. He had the smarts of sales, reading people, being, you know, people like this individual. I wasn't that person. I'm not that person. So Really kind of took that and we ran with it again. You know, we started out getting into other types of businesses and, you know, it's just, again, it's exploded since then. So that's really how I started. That is kind of the biggest, like, foundational piece that I can speak on is definitely find the right partner in your business regardless of what you're doing. And if you have it all and you're blessed enough, you know, that doesn't mean going equity. You know, don't— you don't have to find an equity partner, but find somebody you can bring in as a team member that can also fit that role. So if you were like, hey, I like systems, I can do sales, I'm a beast at sales, start working on the backend, hiring people for the backend, continue to do the frontend stuff, the sales, and then build
