Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

Why Finding the Right Partner Changed Everything for Me

12 Jun 2025 · 1 min

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In this candid, first‑person narrative, Jake Setterlun recounts his early entrepreneurial attempts that were hampered by mismatched or failed partnerships. He describes how a chance encounter in a Facebook group introduced him to a long‑term business partner who excelled at sales and people‑reading—skills Jake lacked. This complementary partnership propelled their company, Current, to win multiple awards and experience rapid growth. Jake distills the experience into practical advice: entrepreneurs should deliberately seek partners or team members whose strengths fill their own gaps, whether through equity or non‑equity arrangements, and align roles (sales vs. backend) to maximize efficiency and scalability.

Chapters

Basically, you know, all this stuff fizzled out with this one individual close friend. We had, again, a couple of partners along the way we worked with. It just didn't end up— ended up not working out. So I went my own way. And along the way, I met this individual in a Facebook group, and this individual turned out to be my long-term business partner of Current that, you know, we've gotten all these awards with. This individual filled that role. He was the talker. He was the salesperson. He had the smarts of sales, reading people, being, you know, people like this individual. I wasn't that person. I'm not that person. So Really kind of took that and we ran with it again. You know, we started out getting into other types of businesses and, you know, it's just, again, it's exploded since then. So that's really how I started. That is kind of the biggest, like, foundational piece that I can speak on is definitely find the right partner in your business regardless of what you're doing. And if you have it all and you're blessed enough, you know, that doesn't mean going equity. You know, don't— you don't have to find an equity partner, but find somebody you can bring in as a team member that can also fit that role. So if you were like, hey, I like systems, I can do sales, I'm a beast at sales, start working on the backend, hiring people for the backend, continue to do the frontend stuff, the sales, and then build