Jake SetterlunFounder, Setterlun University™ · 🚀 Helping Scale Your Online Offer to $1M/month @ Setterlun University™ (1,000+ Students) 🏆 2x 2CCX

You're Ignoring Your Warmest Leads 🔥

20 Jun 2026 · 0 min

Watch on YouTube

0:29

In this segment, Jake Setterlun addresses agency owners who focus heavily on immediate ad-driven results—running ads, booking appointments, and signing clients—while overlooking a valuable segment of their audience. He highlights the importance of the agency’s database, social media followers, and anyone who has engaged with an ad but hasn’t yet converted. These "warm leads" are not ready to buy immediately but are willing to engage further through webinars, lead magnets, or additional content. Setterlun urges agencies to nurture this audience rather than ignore them, positioning these prospects as a high‑potential revenue source that can be activated with proper follow‑up and value‑driven touchpoints.

I see too many people— I talk to agencies every single day. They're running ads, they're booking appointments, and they're signing clients, which is absolutely great. But what about everything else? What about your database? What about your social media views? What about everybody that's seen your ad and then they go click on your profile and they follow you that you're not even posting to? Those are people that, although they didn't book right now, that they're willing to go and they're willing to sit through a webinar, they're willing to get a lead magnet from you, and they are willing to convert. They're just not ready yet.