Jarrad Goulding targets $250-$350 in recurring annual revenue per client over ten years, then multiplies that through referrals and repeat purchases. He embeds these habits in year one so a single pest-control business grows into a franchise through family, friends, and community networks.
I am there to build an ongoing relationship with a person so that I'm going to get that $250 or $350 every year for the next 10 years plus. But not only that, even more than that, I want to turn them into my marketing machine where I'm getting the repeats, the referrals, and the reviews through from them. Particularly say referrals, right? Where all of a sudden I'm a pest control guy and I'm doing their entire family and their friends and all the rest of it. And the first year, obviously almost everybody's a brand new customer. But that is the opportunity to wire in those, those habits in your mind. So then all of a sudden you're turning into this super successful franchise partner.
