Create Awareness, You're Not Selling a Secret (with Tony Meredith) #Franchise #Shorts #Australia

We talked before about understanding your numbers, you know, understand what's going on in your business. Where is my revenue coming from? What's going on from an expenses point of view? Where am I spending too much money? Where am I not spending enough money? That's on your business, as opposed to the in the business stuff, it's incredibly important. But that's a big area where people get tripped up. The other is around not creating enough awareness for their business. So again, if I came in as a franchise partner for the local guys, one of the great things is you're out there creating a lot of awareness for me. But a lot of other businesses don't create a lot of awareness. And if you don't create a lot of awareness, then you're trying to sell a secret and it doesn't work. So you've got to get out there and create awareness.