A short YouTube monologue by Jarrad Goulding arguing that despite upfront and ongoing fees, franchising substantially increases chances of business success (citing ~80% for franchises vs ~20% for independent businesses). He lists franchise advantages—marketing, support center, software, brand, standardized operations, and collective optimization—and advises individuals to choose what fits them.
Buying a franchise is not worth it. They just take your money. Why would I join a franchise when I can just do it myself? You can definitely do it yourself. Statistically, your chances of success are a lot lower. Generally, about one in five businesses succeed where within franchising, 80% of them tend to succeed. So straight off the bat, the numbers are working a lot more effectively in your favour. Joining a franchise, yes, you do have to pay some upfront. Yes, you do have to pay some ongoing support as well. However, there's safety in numbers. We've got a marketing team, we've got a support center team that answer the calls for clients, we've got software, we've got a brand name, we've got operation procedures, we've got a bunch of that sort of stuff. When you're going it alone, you're sitting on every seat on the bus. So it's a lot of work. And you've got to do it from square one, where we've already got a decade of experience and a whole team and a whole country of franchise partners that have been optimizing this thing to make it as best as it possibly can. So depending on the type of person you are, you got to work out what's right for you. But that's a lot of the reason why I would suggest it's a good idea.
