Tony Meredith tells new franchisees to set specific goals with timelines and break revenue targets into concrete daily actions like visiting property managers and contacting local businesses. Without sales drivers, owners lose motivation and direction.
I got this business, I've invested into this franchise business. Actually have a goal for yourself. You know, what would you like to achieve in year one, what would you like to achieve in month one, etc. And not just a top line goal, you know, what does that look like then in activity? And so one of the things that I focus heavily on is things called sales drivers. So you might have a top line revenue goal and your revenue goal might be to get, I don't know, $10,000 a month early on, but what are the things that I then need to do to generate $10,000? And so there's a whole series of things that I can do. So call them sales drivers, but set some goals. I'm going to go and visit X number of property managers. I'm going to do X number of flyers. I'm going to reach out to these local businesses. I'm going to. It's a whole series of things that I can be doing, but it's about setting yourself a whole range of goals. And now I've got something in front of me that's worthy or worthwhile to bound out of bed and work towards each and every day.
