A short YouTube video clip of Jarrad Goulding describing client-retention practices in the test-and-tag industry. He emphasizes proactive client management (reminding clients when testing is due, providing extra value like servicing extinguishers) and claims a personal retention rate of over 90%, arguing this creates predictable, recurring revenue to build a sustainable business.
Over 90% retention rate.
And that's the beautiful thing I love about test and tag. The clients tend to be quite sticky. You look after them in ways like that and it's like 10 years later you're still servicing those same clients. I think our retention rate in test and tag, I know for myself when I was doing it I was around over 90% retention rate. Year on year, you know, you're on the front foot. You let them know when the testing's due. You don't mind adding the extra value by, you know, running around doing the extinguishers at where they need them done rather than having it all come to me. And before you know it, which you know, it seems like obvious stuff to us and before you know it it's like all of this revenue that I've made from last year I can pretty much guarantees coming through to the next year plus anything new that comes you can actually build a sustainable business on that.
