A franchisor explains how they protect new franchisees if first-year revenue falls short. They offer a turnover guarantee and assign a national clients manager, marketing team, and support staff to fix problems like low conversion rates or lead generation issues.
What if I don't make enough money to cover my bills? So we've got a turnover guarantee. We recognise that the first year in business can be the most challenging, so we do have that turnover guarantee for our new franchise partners to assist them in getting through that initial period, so that can help them out. We've also got our national clients manager, our marketing team and then our franchise support people to be able to assist our franchise partners if they're having a conversion rate problem, a lead gen problem, anything like that. What can we do to IT system in that regard? And that helps us have the highest success rate for our franchise partners possible.
