Secret Six Pillars to Franchise SUCCESS with Jeff Dudan

This is what we call the six pillars. You have franchise development capability, you've got marketing capabilities, you've got operations capabilities, you've got technology capabilities. We call it something customer voice. A quality responsible franchisor finds ways to let the voice of the customer fall directly on their ears so they can monitor satisfaction, that promoter score out there. And then of course, business office is another pillar that has to be done well. So you need to have competency and excellence in all of these areas to really provide top level support to franchisees.

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