A short YouTube interview where Chris Fenaldez (Horizon Consulting Partners) speaks with Jeff Dunan (CEO of Homefront Brands) about the company’s platform of property-service franchise brands, its centralized support (technology, marketing, call centers), careful franchisee selection criteria, and values summarized by the acronym CARES. The conversation also notes Jeff’s franchising background and the family-oriented nature of the organization.
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Hey, guys. Chris Fenaldez with Horizon Consulting Partners. Red Boswell here. And then the CEO of Homefront Brands, Jeff Dunan. He's actually invited me and a bunch of other people to learn about their brands. And, you know, it's unique because I've heard Jeff speak at a conference in Hollywood, Florida for the first time. And this is actually my first one on one with Jeff ever. But Jeff, just not to take too much time, can you tell you're a seasoned professional in franchising and you've helped out many entrepreneurs become franchisees with a great support system. As I'm learning about that today, can you tell the audience a little bit more about your organization and what's upcoming with some of the brands of the industries or sectors that you guys focus on?
Yeah, 100%. Chris, thank you and excited to be here with you today and thank you for coming in. So Homefront Brands is a platform of property service brands, and we inspire impactful, transformational actions in our franchise owners for people to take control of their life. We have philosophies about franchising that we've learned over decades and decades of franchising, where we centralize the core support services like technology and marketing and really create a culture inside of it where people know where they stand. And as long as people know where they stand, they're usually, usually okay. And we are in. We're very careful about the brands that we select in the markets we offer. We want certain economic requirements that people can build big businesses. So we're looking for empire builders. We have certain profitability requirements that we're looking for. And as always, we're always looking for that great fit with that franchise owner who can buy into our culture. And we want to build a dream that's big enough for other people's dreams to fit inside of it.
That's great.
And.
Well, again, thank you for the opportunity to be here. And you know, what makes. When we present brands to individuals, I just don't select brands or our team. Alex and Danielle and I, we just don't select brands just to present to you just because it sounds cool. We get to know the executives, the teams. For us to present it to you, it's not just going to the Internet. It's understanding how their support system works to support you, the process of being an owner. And what I've learned today is the technology is, you know, pretty, pretty robust. Call centers, the way they work with franchisees, how they, how they. I think the acronym you guys use is Cares where you. It's all about community.
Yes.
So talk about that briefly and then, you know, if you guys want to get in contact with us, we'll give you our information. But talk about really the philosophy of your company.
Yeah. So our values are cares, community, accountability, respect, excellence and service or servant's heart. So really, we know that our franchise owners need to show up the right way because we do serve the public. So we want to make sure that when people come in and they consider Homefront brands as an option to change their life, that they understand what's expected. You know, half of marketing is internally focused. Right. So as we're communicating to the marketplace, these are our values, this is what we stand for. These are our points of differentiation. Here's all the reasons that you should use a home front brand. We're also communicating that back to ourselves here at the home office and our franchisees. You know, those are the nobody rises to low expectations and those are the expectations that we set. And that's how we do it.
Guys, I want to thank you. Well, first of all, I want to thank you for your time. Look up Jeff Dunan and his story. I had obviously an opportunity to listen to it today. I asked him last night during dinner. It's pretty remarkable. I mean, he has a lot of experience. He sold a pretty renowned company at Bantaclean and he built that from the ground up. I mean, it's a pretty remarkable journey. And how he's gotten here, no entrepreneur has it easy, so he can tell you it's inspiring. It's also he has his family in here. His son works in the company, his brother as well. It's really a family oriented organization. But if you're looking for franchise opportunities, there's thousands of companies out there. Everyone's marketing to you, but you have to get to know these organizations. And that's what we do here at Horizon Consulting Partners. As a franchise owner myself, I've been through that same process. It's not easy. And you want to make sure, you want to make the right step. Let our team of experts help you. Call us 864-638-1046.
