Jeff Duden and his son Zac run Homefront Brands, a portfolio of six franchise brands operating from a 22,000 sq ft headquarters in North Carolina. They offer hands-on training in a mock house and run an on-site call center, with franchisees typically spending 2.5 to 5 days in their program.
Questions this video answers
Six.
22,000 square feet.
Huntersville, North Carolina.
Five acres.
About 60 employees (approximately 60% in-office, 40% remote).
Chapters
Guys, Chris Valdez with Horizon Consulting Partners. I have the pleasure of being here with the founder and CEO of Homefront Brands. And also, that's Jeff Duden and then.
His son Zach Duden.
If you guys watched the video on me with speaking with Jeff, he invited me here to his corporate office to learn more about his branch. But I'm not going to take any.
More of the stage.
We're here at the corporate headquarters. I want Jeff and Zach to tour the company. But Jeff, tell a little bit more about yourself briefly and then tell them more about Homefront Branch and just tour the facility. So those who speak to me and never get referred to, you have a better idea of the organization and how the franchise brand supports them.
Yeah, I appreciate that. So, Jeff Duden, I've been in franchising for nearly 25 years now. Started in the property restoration space with a brand called Advantaclean. And over my career, I've been involved in over 30 different franchise brands. And Homefront Brands is a collection of six different brands that we've put together over the last two years. These are mature brands that we acquired from the marketplace. So we have top rail fence. We've got temporary wall, which is a rentable containment system. We've got Windowhero, which is exterior house washing, gutter cleaning, gutter guards and window clean. We've got designery kitchen, bath and closets, which is a great model for working with contractors and doing kitchens. We've got built right home inspection, and we've got mozy Dome, which is a exterior pasta mosquito concept. So six different brands, all here in our 22,000 square foot facility in Huntersville, North Carolina. And that's pretty much it. This is Zach Duden. Zach's our chief growth officer, does mergers, acquisitions, and also leads our development efforts. So bringing great new franchise prospects into Homefront Brands. Great.
Let's just take a brief tour of the facility and then we'll kind of conclude it. If you guys are looking for franchise brands, this is a great place to start a low investment in franchising, but also to have great support. So for those who think you can start a business cheaper than a franchise, I'm here to tell you, you cannot.
We're sitting on a five acre campus. We have a 22,000 square facility. We got great outdoor space for employees and also for Meet the Team Day. And we can come right in here. All right, so this is the front wing. It's where a lot of our executive staff is. We just continue to walk around the building here. So One of the things that we do at Homefront Brands is we are a call center company. So we host a call center here where we answer all the inbound calls, we book sales appointments and we do some certain selling for certain brands. So we have right at 60 employees, we're about 60% in the office. About 40% of our employees work remote. Take you through down here, show you our training center. So there's just various offices here, development staff, other people, support people. All right, so this is our training room. We're actually getting ready to do about 11,000 square foot remodel. But this is our current training room. We're set up for a dinner tonight if you want to look out the window. We've got a group of people here tonight learning about Home Front brands, having a good time in our outdoor living area there. So this is our training facility here. We've got all training areas for all the different brands. We have our podcast studio where we.
Do our on the Home Front podcast.
Podcast, which is a very popular podcast. We've got incredible guests on there. Kara golden, the founder of Hint Water. Stacy Madison, the founder of Stacy's Feeder Chips. Mark Sisson Primal brand. So really high end business builders sharing their experiences, helping to inform your journey with their journey. We've got an entire house built in the training facility here where we do a lot of our technical training for our property services. And whether it's the fencing business or the temporary wall business, you've all of the different areas here. So we'll walk over to the temp wall. So obviously during training we do a lot of hands on. So we reconfigure the different walls here, different ceiling heights and all of that kind of stuff. And of course the house in the background, we can use all of this training area facility for all the different businesses. So our training ranges from two and a half days in person to five days. But most of the stuff we do out in the warehouse is hands on, getting reps on the things that matter in. And over here got our window hero area. So we got one of our rigs that we use in the pressure cleaning and the house washing business right here. We can also use the house to clean the windows and show everybody exactly what to do in executing this business model. So really cool training module here with the walls cut out. We got a, you know, flood room in there. So Home front Brands Huntersville, NC 6 brand. We will be looking for you here on the Homefront. So if you're interested in doing a business with us we'd love to hear from you. Get in touch with us today through Kris. You can check us out@ww.homefront brands.com and we will be looking for you here.
Jeff, I want to thank you for your time, sir. Sure. Thank you for doing this quick tour. I know you're busy today.
We're all busy.
So guys, if you guys are looking for a low cost investment with an experienced entrepreneur with a franchise system that can support you, Homefront Brands may be a great option for you. Remember that in franchising, it's all about being awarded a franchise. It's a mutual agreement amongst the organization. And you give us a call at Horizon Consulting Partners at area code 864-63810 46. Appreciate you watching.
And John, thank you for your time. Yes, appreciate it. Take care. Bye.
