Jeremy Mura shows how Luma AI consolidates design work into one chat interface. He creates a brief for Iron Vault, an electric-bike brand, then generates a mood board, brand directions, and campaign mockups by talking to the agent instead of switching between tools.
Designers, you're losing hours switching between AI tools. This new agent does it all in one place. I started off by telling the Luma agent to create a brief and I wanted to create an electric bike brand, something that's sleek, aesthetic. I actually got some images for inspiration. I dropped it in the agent chat. Typically I would use at least 3 to 4 different AI tools to create briefs, create images, but this agent acts as a copilot with the whole workflow in one spot. So the name I came up with was Iron Vault and I used that to start off creating a mood board once we had the brief set and it gave me a lot of different directions we could take it. I told it to explore some more and ideate so we can flesh out the brand a bit more. One of the things I like is that it naturally thinks creatively and I can just talk to it as a normal person. I don't have to write any long prompts. After that, I asked it to create some imagery mockups, branded campaign images. If you're a designer and you're sick of bouncing around with heaps of different tools trying to get the result you want, give it a try. Just comment the word Luma and I'll send you a link to try it out.
