Jesse Pujji weighs building capabilities in-house against buying through acquisition. Building requires focus and trial-and-error; buying adds financial risk and inherited problems. He questions whether hiring a few sales reps beats acquiring a brand that boosts SEO and lead flow.
We started an agency that services Amazon businesses. Then there was an opportunity to acquire a brand in the same space that has just night and day accelerated our business from an SEO perspective and leads. So how did your mind work as it relates to build versus buy and, and sales?
I think like any strategy, if you wanted to start writing content or short-form video or hire a sales team, it's just another strategy. And that strategy needs tension, focus, trial and error. Your M&A tends to be a little crazier because you're putting risk out, you're spending money on things. And so it's easier to blow yourself up. I would double-click on the discussion and go, why that versus hire 3 kids out of a state in Indiana and have them work on the phones? Which one's cheaper? Which one's more expensive? Why do you think that one's gonna work better? When Adrian talks about doing acquisitions, I'm kind of like, no, Growth Assistant's not ready for an acquisition because we already got tons of problems. You're gonna add somebody else's problems to your problems and you're just gonna have more problems.
