Close CRM's biggest customers, some with 1,000 sales reps, started tiny and stayed because the product nailed two things: built-in VoIP calling and two-way email sync. The efficiency gains were so strong that teams tolerated missing enterprise features and grew with the platform.
Our biggest customer is, I don't know, maybe like close to 1,000 sales reps on Close. They're paying us millions. They've grown quite to a large company. That's not how they started with us. They started very small, like 10, 15 reps. Most customers that start that small will not grow to that size and still be our clients. Many do, but most won't. Here's why. They have to go through a lot of pain of staying a Close customer, dealing with all kinds of features we don't have. Difficult workarounds. But the reason why they do is because the productivity gain we give to each rep is so high that to them, it's worth the pain of all the enterprise-level features we're lacking. We were the first to do VoIP calling out of the box. So you could make calls and receive calls in your CRM. We're the first to do 2-way email sync. Back then you had to forward email threads to your CRM and it showed up in some like PDF attachment. It was terrible. Now that's not going to be true for all big clients, but you need to have some of these things that are so much better that the things you're lacking customers will work around.
