In this brief YouTube short, Jesse Pujji guides viewers through a quick exercise to identify their "favorite" client—the ideal customer who trusts them and whose problems they can solve effortlessly. He asks viewers to close their eyes, visualize such a client, note the client's size and why they are great to work with, and write these details down. This ideal client becomes the center of a "bullseye" targeting framework, which viewers can then use to locate and attract similar customers.
Find your favorite clients. Probably my ultimate favorite activity for every one of us. I want everyone to close your eyes. Think of one customer, and this is your favorite customer. They trust you. You trust them. Imagine you got an email right now and you looked at it. You're like, oh, I know exactly your problem. I can solve it for you. That's the customer we want. Write it down. How big are they? What makes them so great to work with? That is the center of your bullseye. Now let's go find a bunch of other similar customers.
