Jesse Pujji explains why founder follow-ups fail: prospects don't see enough value. His fix: lead with something concrete like an LLM-SEO trend analysis or an Amazon ASIN audit before asking for a call. Free, specific help creates obligation without devaluing your expertise.
My question is related to your point about SEO and LLM and trying to add value to your follow-up.
If someone's constantly non-responsive, the other move I would pull is, I must not be adding enough value to this person. How can I add more value? We'll say, hey, there's LLM SEO happening. Do you know about that? Like it's affecting your, your businesses.
Is that all you do? Just one sentence, SEO, LLM? Like I sell to brands that sell on Amazon. So once we meet with a client, if we haven't heard back or closed the deal, we're going back with, hey, we looked at your ASIN or your A+ page on this item. Looks like it's, reviews were. We try to add value to the brand. I'm curious what your point of view is.
Yeah, I love it. The only thing you want to be mindful of is you don't want to send it into the void. There should be a quid pro quo. Hey, I had my team look at this. I'd love to review it with you. Let's grab 30 minutes and talk about it. If you just give it to them and they don't have to do anything for it, then you're devaluing yourself and your work. It doesn't mean you charge for it, but free might mean that it requires that they talk to you on the phone. Invest as much as you can in your clients reasonably.
