Jesse Pujji turned 40 and wanted Nelly at his party. Instead of paying the typical $300-500k celebrity fee, he built a relationship by helping Nelly with e-commerce advice, then funded a $60,000 private jet. Nelly showed up.
How'd you get Nelly at your birthday party? What was that about? So I turned 40 in May. What's the most ridiculous thing you could do if you're me having your 40th? Like, from my high school to early college, Nelly was like the biggest rapper on the planet, and he's from my hometown. $300,000 just as a starting price. By the time you do it all, it's half a million dollars. And then the entrepreneur in me goes, wait, come on, there's got to be another way to approach this. So St. Louis is not a big place. I asked a couple people, I go, you introduce me. Nelly's actually working on 2 big e-commerce businesses. And I go, ooh, tell me more. And they tell me all about it. I'm like, okay, well, here's the thing you should think about. Here's the Shopify app. Do Here's a good contractor for this. Really helping their team get it going. And they're like, oh, what can we be helpful? I'm like, funny you ask. A young man's dream would be to have Nelly at his birthday party. And they're like, he would do it as a friend now or because you've helped him, but he just can't make the date work. I'm like, what if I fly him private both ways? And they go, we'll talk to him. For $60 grand, I got him a round trip on a G4. He was amazing at the party, dude. It was a top 3 life moment. Like, it was unbelievable. 3-0 in the white G4.
