Jesse Pujji of Taco explains how to rank in AI search engines like ChatGPT and Perplexity. Write content in question-and-answer format, then get cited on the platforms each AI pulls from: Reddit for ChatGPT, YouTube for Perplexity, Twitter for Grok. AI traffic converts at higher rates than Google search.
His company, Taco, helps businesses rank higher in ChatGPT and Perplexity and others. What's working to get these AI chat experiences to rank a site higher? The first thing is to understand what is the correct content structure that LLMs like to pick up on. It's much more around questions and driving the right intent around what the question is being asked. The second thing is inclusion and citation. With Grok, They tend to cite Twitter. For Perplexity, they tend to cite YouTube. For ChatGPT, they tend to cite Reddit. We need to basically figure out for specific queries, where are the right citations being pulled from? And then how do we get inclusion in those relevant citations? And if it is tech blogs, you can go to them and say, hey, I want inclusion in this specific piece of content. And when you see inclusion happen, you tend to notice visibility on AI traffic. Even though you're getting less traffic from AI search, your conversion rate is much higher.
