Stop Letting Clients Undercut Your Price #shorts

5 Mar 2025 · 1 min

Watch on YouTube

0:54

In this YouTube short, Jesse Pujji advises on preventing clients from eroding service pricing. He recommends presenting discounts as a one‑time promotional line item on the invoice, which makes it easier to revert to the original price after the discount period. He also suggests instituting a 90‑day minimum commitment before moving to month‑to‑month billing, and adopting a confident, no‑negotiation stance when discussing price, which reduces client pushback on discounts. The conversation highlights how these tactics can protect revenue and simplify pricing negotiations.

We've already started charging like 15% extra, but even now we keep getting clients who are like, we'd be willing to pay this, but after 3 months they initially ask for discounts. The issue that I'm seeing mostly when we do offer a discount for even the first 90 days is that we go back to them after 90 days, we've delivered on what we promised, and then they're like, not yet, or they just don't want us to go back to the original price.
Do you have to talk to them about pricing? If you change the price, it's really hard to raise it. But if you basically on the invoice it says $5,000 minus I gave you like a one-time promotional thing, then you just, it's much easier. If you're asking them, you should not be asking them. We gotta go to 90-day minimum, then we'll go month to month after that. 80% of the time, if you walk in with a very confident orientation, most people don't push back. If someone came to you and asked you to do, you're always like, nah, nah, nah, I'm good. Next month the discount disappears and yeah, well, that's what we agreed to.
I hadn't thought about that. I'm just, I'm having a lightbulb moment right now, so thank you for that.