Jesse Pujji shows a data engineer how rebranding from freelancer to founder of a company changes everything. A $10,000-a-month freelance rate becomes $200,000 a month when you call yourself CEO of a firm instead.
I'm a freelancer, right? You go through the feast and famine. It's very hard when you're alone. I'm fulfilling the service. I wanna upsell.
Yeah. I want you to pitch me for 30 seconds.
I'm a data engineer and I help you get all of your data from all of the different places in your company.
Pause, pause, pause. If you think of yourself as a freelance person, you will be received by the market as a freelance person. For Aux Insights, we work as marketing help for the private equity firms directly. The private equity firms are like, well, I'll pay this person $10,000 a month. We walk in and we say, We're Aux Insights. We're a firm. We charge $200,000 a month. Then it's literally a collection of 4 people who they could be paying $10,000. If I'm buying Tony, then I'm hiring a freelancer and then I expect Tony. Listen to how this sounds different. Hi, I'm Tony. I am the founder and CEO of Data Inc. We're the best in the world. We do this, we do this, we do this. Here's our rates. Here's how it works. There's so many things that are powerful about that.
One, you can charge more, but 2, and I think equally importantly, they don't expect you.
