Two entrepreneurs describe their early struggle selling Mac bundles and courses. They handed out flyers at Moscone Center, crashed a happy hour, and got featured by Cult of Mac. The next day they sold 200 units, then 100 more when another publication picked up the story.
We went from like nothing worked, nothing worked, nothing worked to boom.
And so I just globbed onto it. We did originally flash sales for Mac products and digital goods like Udemy courses. And what I found was that acquiring customers as a marketplace direct to consumer was really fucking hard. In that first month, we were failing to acquire a lot of customers. There's a worldwide developer conference in San Francisco and I was in LA. And so I book a flight, fly up there Monday morning, handing out flyers in front of the Moscone Center. No one wants my flyers. I meet someone, they're like, hey, come to this happy hour. The owner of these Mac sites are going to be there. So I like sneak my way into this party.
I find the publisher of this site called Cult of Mac, and I'm like, hey man, I got this bundle, like, will you post about it? He was like, fine, like, whatever.
The next day it goes live, we sell like 200 of these bundles in like a day. The next day another publication reprints it, we sell another 100.
That feeling, that is like a high that is impossible. Like when it first starts working, when something is happening, I feel like part of my entrepreneurial journey has just been like chasing the next version of that.
