TACO replaced human writers with custom AI agents that generate first drafts, cutting content creation time from four hours to two. The former writers now edit the AI output instead. AI handles about 40% of the writing work.
When we started TACO, we had writers, and today we have agents that we custom build for each company that we're partnering with.
And we've actually upgraded those writers to editors.
Your old writers are now editors. You have zero writers on staff. An AI agent is writing the first draft and an editor, a human being, is fixing it up.
They're probably doing 40% of the writing. A piece of content would take 4 hours before, it's now taking 2 hours.
That writing part doesn't feel so special. I'm wondering, is TACO really an AI tech-enabled service, or is it using AI just like the rest of us?
So the content example is one. The other example is competitive positioning from a search standpoint. We'll build an agent to go and actually fetch who are the competitors in the space, what are the keywords they're bidding on and/or ranking for commercial intent. And instead of the specialist doing all this root work, the agent is doing that so that the specialist has all the data in one place and they can make strategic decisions.
