Jesse Pujji explains how to charge $70K or $20K for the same service by tying price to resources and ROI. Higher fees mean more staff and investment; lower fees mean a scaled-down version. Clients stay happy when they understand what they're actually paying for.
How do you flirt with different budget amounts? I know I can charge $70,000. I know I can charge $20,000. How do I let them know that I can get down to the $20,000? A lot of services business owners play games with themselves and they create problems. Just be honest about it, right? Like, I want to see your results. I want you to pay me for results. I want to make sure that my fee is good money spent because I'm going to get you an ROI on it. My business is very simple. I sell people. I want to make a margin on the people with my fees. So if I have to put more people in on something, then I have to charge you more. And if I can put less people on something, I charge you less. We can do a lesser version of this, but it's going to be less investment, less resources, so on and so forth. Right. I'm not going to invest more and get paid less. That doesn't make any sense. From 70 to 20, is that possible without losing your credibility? Yeah. I mean, doesn't Toyota sell a $150,000 Lexus and a $30,000 Prius?
