Justin Page calls out creators who post randomly chasing trends and virality. He warns that viral controversy can wreck your reputation. Real brand building means posting strategically to show what you offer, not just hunting clicks.
Are you somebody that's been posting content randomly thinking that you're getting somewhere? You think that you're chasing the trends, trying to go viral, but maybe you do go viral for the wrong reasons. Maybe you said something that was extremely controversial and now you're hated. Building a brand is so much more than just posting. You're posting for your tomorrow. You're posting for building wealth. We post to make profits, and the true profits are coming from what you're able to offer.
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