Justin Page got Facebook ad leads for under $6 each, half the typical $10-$20 cost. His organic posts built enough trust that people clicked through. Combining organic content with paid ads can double or triple your reach and leads.
Should I do organic content or should I run paid ads? Do both. Let me show you why. So here I'm running a Facebook ad right now. This has been going on for a couple of weeks for my masterclass. I have generated about 300 leads from this at under $6 per lead. Most people who are running ads for masterclass are between $10 to $20 per lead. That's crazy. Why is this important? Because if you go on and look at my ad, my ad is getting some good engagement. Look, what— why is it getting good engagement, Justin Page? Well, let me show you why. Because when they click on my profile, they see that I am a real person and I post organically. So if you're posting ads on here and people click the link and they see that there's nothing attached to it, the trust and credibility goes down. But if you have organic content at the same time as running paid ads going to a new audience, you are going to double your exposure, triple, quadruple your exposure, which means your business is going to get more intense, more business, more leads, more money. That's how you do the game. Do both. I think I said that right.
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